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Ecology and Farming

Ecology and Farming

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1 ST IFOAM INTErNATIONAL<br />

CONFErENCE ON MArkETING OF<br />

OrGANIC ANd rEGIONAL VALuES<br />

Organized by<br />

Organic Services <strong>and</strong> Ecol<strong>and</strong><br />

in cooperation with IFOAM.<br />

AuGuST 26 – 28, 2007<br />

SChwäbISCh hALL, GErMANy<br />

register at www.ifoam.org<br />

This conference will focus on a discussion of specific<br />

marketing strategies that aim to give value to products by<br />

taking into consideration their uniqueness. It will deal with<br />

the question of how to create <strong>and</strong> identify regional <strong>and</strong><br />

other specific values, <strong>and</strong> ultimately how to translate these<br />

values into successful marketing strategies for organic<br />

products. Communicating these values to the consumer is<br />

part of that strategy. The conference will consider various<br />

concepts <strong>and</strong> marketing strategies, including regulatory<br />

approaches, to protect regional values <strong>and</strong> traditional<br />

knowledge.<br />

The conference goal is to initiate <strong>and</strong> foster the discussion<br />

<strong>and</strong> knowledge about marketing of organic <strong>and</strong> regional<br />

values, respective tools <strong>and</strong> frameworks.<br />

The main objectives of the conference are to:<br />

• Create awareness among organic stakeholders<br />

involved in organic marketing for additional values<br />

<strong>and</strong> ways of marketing these values<br />

• Initiate thinking about new approaches, especially<br />

among farmers <strong>and</strong> their representatives<br />

• Discuss <strong>and</strong> review successful examples<br />

• Identify challenges <strong>and</strong> opportunities for the<br />

sector<br />

• Information exchange <strong>and</strong> networking<br />

Cooperating Partner<br />

Main Sponsor<br />

Silver Sponsors<br />

bronze Sponsors<br />

basic Sponsors<br />

Media Partner<br />

Organizer<br />

Organic Services GmbH<br />

L<strong>and</strong>sberger Str. 527<br />

81241 München, Germany<br />

Tel: +49 (0) 89 820 759-07<br />

Fax: +49 (0) 89 820 759-19<br />

Email: ifoam.conference0708@organic-services.com<br />

www.organic-services.com<br />

IFOAM – News

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