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2.3 Review EU consumer information labelling of food products and with a view to its application in the Irish market. 2.4 Provide a submission to the Broadcasting Authority of Ireland’s Review of the Children’s Communication Code on advertising of energy dense food and drinks. DOH, FSAI DFAM 2016– 2018 DOH 2017 6.3 Step 3 Secure appropriate support from the commercial sector to play its part in obesity prevention. In the last 50 years, the food industry in Ireland and worldwide has been transformed. Food markets are global and there is greater availability of more processed and ready to eat food, much of which is high in calories. Marketing and pricing play key roles in shaping our food choices (French, 2003; Institute of Public Health in Ireland, 2012). It is therefore essential that the way food and drinks are promoted and marketed reduces exposure to unhealthy food using nutrition profiling. Nutrition profiling allows foods and drinks to be classified in terms of their overall nutrition and not just individual nutrients, such as fat or sugar. It is also important that the foods and beverages consumed by adults and children are broadly aligned with the nutrition guidance to achieve and maintain a healthy weight. Already there are many examples of the food industry making positive contributions to the prevention of obesity and it is essential to capitalise and expand on such initiatives. 40 A Healthy Weight for Ireland: Obesity Policy and Action Plan 2016 - 2025
A Healthy Weight for Ireland: Obesity Policy and Action Plan 2016 - 2025 41 chapter six action plan The action areas under Step 3 are set out in Table 4 below. TABLE 4 Step 3 action points Ref. Action Lead Responsible Partners Timeframe 3.1 Agree food industry reformulation targets and review progress. DOH, IBEC, FDII, FSAI DAFM 2016–2025 3.2 Develop, implement and evaluate a code of practice for food and beverages promotion, marketing and sponsorship. DOH Food industry, HSE, DCYA, safefood, FSAI, advertiser organisations 2016–2018 3.3 Establish a forum with industry to review and implement best practice initiatives towards a healthy food environment. 3.4 Develop proposals on the scope of corporate social responsibility relating to obesity prevention promoting overall health and well-being in the workplace. 3.5 Consider measures to introduce maximum portion sizes for relevant foods and drinks, on a voluntary basis initially. The effects of measures implemented should be regularly monitored. DOH, food industry DOH DJEI, CSR forum 2016–2017 2016–2018 DOH Food industry 2017–2020 6.4 Step 4 Implement a strategic and sustained communications strategy that empowers individuals, communities and service providers to become obesity aware and equipped to change, with a particular focus on families with children in the early years. The family and the broader community play a major role in shaping behaviour, and it is therefore essential that everyone can access information on making healthier choices and keeping healthy. Currently, individuals are regularly receiving a vast amount of conflicting and at times contradictory information; even scientific information may often be presented in a confusing way. This Policy aims
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