for Ireland
A-Healthy-Weight-for-Ireland-Obesity-Policy-and-Action-Plan-2016-2025
A-Healthy-Weight-for-Ireland-Obesity-Policy-and-Action-Plan-2016-2025
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to create a credible, reliable and sustainable source of in<strong>for</strong>mation <strong>for</strong> policymakers and consumers<br />
alike. Furthermore, communications relating to this work will focus on enhancing awareness of being<br />
a healthy weight, and altering perceptions where necessary. Communications will also contribute to<br />
lifting the stigma that may negatively affect overweight and obese people as well as the psychosocial<br />
barriers to their help-seeking and change behaviours (Puhl and Heuer, 2010).<br />
The action area under Step 4 is set out in Table 5 below.<br />
TABLE 5 Step 4 action points<br />
Ref. Action Lead Responsible Partners Timeframe<br />
4.1 Develop consecutive five-year<br />
evidence-based communication<br />
strategies aimed at creating behaviour<br />
change, including the development<br />
of print, online and social media<br />
resources. The strategies should<br />
place a special emphasis on reducing<br />
inequalities. The strategy will bring a<br />
consistent approach with regards to<br />
in<strong>for</strong>mation and messages across a<br />
number of sectors, including schools.<br />
DOH<br />
HSE,<br />
safefood<br />
2016–2025<br />
6.5 Step 5<br />
The Department of Health, through Healthy <strong>Ireland</strong>, will provide leadership,<br />
engage and co-ordinate multi-sectoral action and implement best practice in the<br />
governance of the Obesity Policy and Action Plan.<br />
As set out in previous chapters, the success of the Obesity Policy and Action Plan will depend on<br />
the support of many sectors, with clear governance structures and goal alignment across relevant<br />
sectors. Tackling overweight and obesity requires multi-agency, multi-level and coordinated<br />
approaches. In line with the approach taken internationally, the Department of Health will provide<br />
leadership on tackling obesity and co-ordinating action. Established governance and accountability<br />
structures <strong>for</strong> the Healthy <strong>Ireland</strong> Framework provide effective arrangements to facilitate coherent,<br />
efficient implementation of the Obesity Policy and Action Plan.<br />
42<br />
A Healthy Weight <strong>for</strong> <strong>Ireland</strong>: Obesity Policy and Action Plan 2016 - 2025