MENA Digital Transformation Market Poised to Rake CAGR of 15.1% from 2014 to 2020


Future Market Insights has announced the addition of the "Digital Transformation Market: MENA Industry Analysis and Opportunity Assessment 2014 - 2020"report to their offering.

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Report Description

This Future Market Insights report examines the ‘MENA Digital Transformation market for the

period 20142020. The primary objective of the report is to offer updates on the advancements

in ICT and embedded systems that have given rise to a futuristic technology: the digital

transformation, which is significantly transforming business to business (B2B) verticals.

Digital transformation describes the adaptation of a company’s value proposition, technology

strategy and operational model to the fundamental changes brought about by digital

technologies. Digital transformation technologies are transforming organization’s business

models, value chains, ecosystem as well as revolutionizing its interaction with customer through

online platforms, social media and mobile devices. Digital Transformationtakes indigital services

and digital software which are becoming mainstream in various major verticals such as banking,

financial services and insurance (BFSI) sector, manufacturing and retail sector as these services

and software enhance customer experience at all the levels of customer touchpoints.

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In the next section, FMI covers the MENA Digital Transformation market performance in terms

of MENA Digital Transformation revenue split, since this is detrimental to growth of the Digital

Transformation market. This section additionally includes FMI’s analyses of the key trends,

drivers and restraints from the supply, demand and economy side, which are influencing the

MENA Digital Transformation market. Impact analysis and latest technological trends

opportunity assessment is included in the MENA Digital Transformation market report to better

equip and arm clients with crystal clear decision-making insights.

Report Description

The primary focus of the following sections to analyse the MENA Digital Transformation

market by adoption among verticals; the primary verticals covered under the scope of

the report are digital software and digital services uptake among Business to Business

verticals such as public sector, manufacturing sector, BFSI sector and so on. A detailed

analysis has been provided for every vertical in terms of market size.

As highlighted earlier, MENA Digital Transformation is an aggregation of digital services

(includingdigital consulting, digital technology implementation, digital technology

integration and digital operations & management) and digital software(including digital

content & application, digital sales & commerce, digital marketing, digital consumer

experience & service and digital integration platform). All these sub-segments are

included in this section to make the study more comprehensive.

The next section of the report highlights digital services and software adoption by

geography. It provides a market outlook for 20142020 and sets the forecast within the

context of the Digital Transformation ecosystem, including digital services, digital

software and verticals to build a complete picture at regional and country levels. This

study discusses the key regional trends contributing to growth of the digital

transformation software and services market on a regional basis. Key regions/country

assessed in this report include Gulf Cooperation Council (GCC excluding Saudi Arabia),

Saudi Arabia, North Africa and other Middle East countries.

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Report Description

All the above sections, by digital services, by digital software and by vertical or by

regions, evaluate the present scenario and the growth prospects of the MENA Digital

Transformation market for the period 20142020. We have considered 2013 as the base

year and provide data for the trailing 12 months.

To calculate the MENA Digital Transformation market size, we have considered revenue

generated from the sale of digital software, related platforms and services availed. The

forecast presented here assesses the total revenue by both Value across the MENA digital

transformation market. In order to offer an accurate forecast, we started by sizing the

current market, which forms the basis of how the MENA digital transformation market

will develop in the future. Given the characteristics of the market, we triangulated the

outcome of three different types of analyses, based on supply side, consumer spending

and economic envelope. However, forecasting the market in terms of various digital

software, digital services, verticals uptake and region/country is more a matter of

quantifying expectations and identifying opportunities rather than rationalising them

after the forecast has been completed.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not

only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters

such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to

identify the right opportunities across the MENA Digital Transformation market.

Report Description

As previously highlighted, the MENA Digital Transformation market is split into a number of sub

categories. All the Digital Transformation sub-categories in terms of software, services,

region/country and verticals are analysed in terms of Basis Point Share (BPS) to understand

individual segments’ relative contributions to market growth. This detailed level of information

is important for the identification of various key trends of the MENA Digital Transformation


Also, another key feature of this report is the analysis of all key MENA Digital Transformation

market segments, sub-segments, regional/country adoption and verticals revenue forecast in

terms of absolute dollar. This is traditionally overlooked while forecasting the market. However,

absolute dollar opportunity is critical in assessing the level of opportunity that a provider can

look to achieve, as well as to identify potential resources from a sales and delivery perspective

in the MENA Digital Transformation market.

Furthermore, to understand key growth segments in terms of growth & adoption of digital

software and digital services across regions/country, Future Market Insights developed the

MENA Digital Transformation Market Attractiveness Index. The resulting index should help

providers identify real market opportunities.

In the final section of the report, MENA Digital Transformation Market Competitive landscape

is included to provide report audiences with a Dashboard view, based on categories of provider

in the value chain, presence in Digital Services and Software product portfolio and key

differentiators. Key categories of providers covered in the report are Digital Services and Digital

Software Providers. This section is primarily designed to provide clients with an objective &

detailed comparative assessment of key providers specific to a market segment in the MENA

Report Description

•Report audiences can gain segment-specific vendor insights to identify and evaluate key

competitors based on in-depth assessment of capabilities and success in the MENA Digital

Transformation marketplace. Detailed profiles of the providers are also included in the scope of

the report to evaluate their long-term and short-term strategies, key offerings and recent

developments in the MENA Digital Transformation space. Key competitors covered are IBM

Corporation, CGI Group Incorporation, Accenture PLC, Deloitte Touche Tohmatsu Limited, Booz

& Co. and PWC.

•Key Segments Covered

•By Digital Services

Digital Consulting

Digital Technology Implementation

Digital Technology Integration

Digital Operations & Management

•By Digital Software

Digital Content & Application

Digital Sales & Commerce

Digital Marketing

Digital Consumer Experience & Services

Report Description

•By Verticals

•Public Sector

•Manufacturing Sector

•Banking, Financial Services and Insurance (BFSI) Sector

•Media & Entertainment Sector

•Telecomm Sector

•Energy & Utility Sector

•Services Sector

•Retail Sector

•Healthcare Sector

•Transportation & Distribution Sector

Key Regions/Countries Covered

•GCC Countries

•Saudi Arabia

•North Africa

•Other Middle East Countries

•Key Companies

IBM Corporation

•CGI Group Incorporation

•Accenture plc

•Deloitte Touche Tohmatsu Ltd.

•Booz & Co.


Report Description

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