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This Future Market Insights report examines the ‘MENA Digital Transformation market for the
period 2014–2020. The primary objective of the report is to offer updates on the advancements
in ICT and embedded systems that have given rise to a futuristic technology: the digital
transformation, which is significantly transforming business to business (B2B) verticals.
Digital transformation describes the adaptation of a company’s value proposition, technology
strategy and operational model to the fundamental changes brought about by digital
technologies. Digital transformation technologies are transforming organization’s business
models, value chains, ecosystem as well as revolutionizing its interaction with customer through
online platforms, social media and mobile devices. Digital Transformationtakes indigital services
and digital software which are becoming mainstream in various major verticals such as banking,
financial services and insurance (BFSI) sector, manufacturing and retail sector as these services
and software enhance customer experience at all the levels of customer touchpoints.
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In the next section, FMI covers the MENA Digital Transformation market performance in terms
of MENA Digital Transformation revenue split, since this is detrimental to growth of the Digital
Transformation market. This section additionally includes FMI’s analyses of the key trends,
drivers and restraints from the supply, demand and economy side, which are influencing the
MENA Digital Transformation market. Impact analysis and latest technological trends
opportunity assessment is included in the MENA Digital Transformation market report to better
equip and arm clients with crystal clear decision-making insights.
The primary focus of the following sections to analyse the MENA Digital Transformation
market by adoption among verticals; the primary verticals covered under the scope of
the report are digital software and digital services uptake among Business to Business
verticals such as public sector, manufacturing sector, BFSI sector and so on. A detailed
analysis has been provided for every vertical in terms of market size.
As highlighted earlier, MENA Digital Transformation is an aggregation of digital services
(includingdigital consulting, digital technology implementation, digital technology
integration and digital operations & management) and digital software(including digital
content & application, digital sales & commerce, digital marketing, digital consumer
experience & service and digital integration platform). All these sub-segments are
included in this section to make the study more comprehensive.
The next section of the report highlights digital services and software adoption by
geography. It provides a market outlook for 2014–2020 and sets the forecast within the
context of the Digital Transformation ecosystem, including digital services, digital
software and verticals to build a complete picture at regional and country levels. This
study discusses the key regional trends contributing to growth of the digital
transformation software and services market on a regional basis. Key regions/country
assessed in this report include Gulf Cooperation Council (GCC excluding Saudi Arabia),
Saudi Arabia, North Africa and other Middle East countries.
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All the above sections, by digital services, by digital software and by vertical or by
regions, evaluate the present scenario and the growth prospects of the MENA Digital
Transformation market for the period 2014 –2020. We have considered 2013 as the base
year and provide data for the trailing 12 months.
To calculate the MENA Digital Transformation market size, we have considered revenue
generated from the sale of digital software, related platforms and services availed. The
forecast presented here assesses the total revenue by both Value across the MENA digital
transformation market. In order to offer an accurate forecast, we started by sizing the
current market, which forms the basis of how the MENA digital transformation market
will develop in the future. Given the characteristics of the market, we triangulated the
outcome of three different types of analyses, based on supply side, consumer spending
and economic envelope. However, forecasting the market in terms of various digital
software, digital services, verticals uptake and region/country is more a matter of
quantifying expectations and identifying opportunities rather than rationalising them
after the forecast has been completed.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not
only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters
such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to
identify the right opportunities across the MENA Digital Transformation market.
As previously highlighted, the MENA Digital Transformation market is split into a number of sub
categories. All the Digital Transformation sub-categories in terms of software, services,
region/country and verticals are analysed in terms of Basis Point Share (BPS) to understand
individual segments’ relative contributions to market growth. This detailed level of information
is important for the identification of various key trends of the MENA Digital Transformation
Also, another key feature of this report is the analysis of all key MENA Digital Transformation
market segments, sub-segments, regional/country adoption and verticals revenue forecast in
terms of absolute dollar. This is traditionally overlooked while forecasting the market. However,
absolute dollar opportunity is critical in assessing the level of opportunity that a provider can
look to achieve, as well as to identify potential resources from a sales and delivery perspective
in the MENA Digital Transformation market.
Furthermore, to understand key growth segments in terms of growth & adoption of digital
software and digital services across regions/country, Future Market Insights developed the
MENA Digital Transformation Market Attractiveness Index. The resulting index should help
providers identify real market opportunities.
In the final section of the report, MENA Digital Transformation Market Competitive landscape
is included to provide report audiences with a Dashboard view, based on categories of provider
in the value chain, presence in Digital Services and Software product portfolio and key
differentiators. Key categories of providers covered in the report are Digital Services and Digital
Software Providers. This section is primarily designed to provide clients with an objective &
detailed comparative assessment of key providers specific to a market segment in the MENA
•Report audiences can gain segment-specific vendor insights to identify and evaluate key
competitors based on in-depth assessment of capabilities and success in the MENA Digital
Transformation marketplace. Detailed profiles of the providers are also included in the scope of
the report to evaluate their long-term and short-term strategies, key offerings and recent
developments in the MENA Digital Transformation space. Key competitors covered are IBM
Corporation, CGI Group Incorporation, Accenture PLC, Deloitte Touche Tohmatsu Limited, Booz
& Co. and PWC.
•Key Segments Covered
•By Digital Services
•Digital Technology Implementation
•Digital Technology Integration
•Digital Operations & Management
•By Digital Software
•Digital Content & Application
•Digital Sales & Commerce
•Digital Consumer Experience & Services
•Banking, Financial Services and Insurance (BFSI) Sector
•Media & Entertainment Sector
•Energy & Utility Sector
•Transportation & Distribution Sector
Key Regions/Countries Covered
•Other Middle East Countries
•CGI Group Incorporation
•Deloitte Touche Tohmatsu Ltd.
•Booz & Co.
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