Native Advertising Market Size in terms of volume and value 2015-2025

Future Market Insights has announced the addition of the “Native Advertising Market: Global Industry Analysis and Opportunity Assessment 2015-2025” report to their offering.

Future Market Insights has announced the addition of the “Native Advertising Market: Global Industry Analysis and Opportunity Assessment 2015-2025” report to their offering.


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Global<br />

<strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong><br />

<strong>Market</strong><br />

Share, Global Trends,<br />

Analysis, Research, Report,<br />

Opportunities,<br />

Segmentation <strong>and</strong> Forecast,<br />

<strong>2015</strong>-<strong>2025</strong><br />

Future <strong>Market</strong> Insights<br />

www.futuremarket<strong>in</strong>sights.com<br />


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Report Description<br />

In recent years, growth has been observed <strong>in</strong> the native advertis<strong>in</strong>g market which is emerg<strong>in</strong>g<br />

quickly <strong>and</strong> still a new concept. <strong>Native</strong> advertis<strong>in</strong>g is different from content market<strong>in</strong>g. The word<br />

"native" refers to the content's consistency with other media on the platform. <strong>Native</strong><br />

advertis<strong>in</strong>g is a type <strong>of</strong> onl<strong>in</strong>e advertis<strong>in</strong>g that matches function <strong>and</strong> form <strong>of</strong> the platform on<br />

which it seems. In other words, it is a form <strong>of</strong> br<strong>and</strong> advertis<strong>in</strong>g which will enable marketers to<br />

better utilize digital market<strong>in</strong>g (to meet communication need) from br<strong>and</strong><strong>in</strong>g to direct<br />

market<strong>in</strong>g. For <strong>in</strong>stance, to promote product an article is written by an advertiser, but us<strong>in</strong>g the<br />

same form as an article written by the editorial staff. <strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> format <strong>in</strong>cludes images,<br />

articles, promoted videos, music, among many others. Example <strong>of</strong> the technique <strong>in</strong>clude<br />

twitter’s promoted tweets, search advertis<strong>in</strong>g <strong>and</strong> facebook’s promoted posts. In <strong>2015</strong>, as per<br />

survey conducted by the association <strong>of</strong> national advertisers revealed that almost two-thirds <strong>of</strong><br />

marketers will <strong>in</strong>crease their native advertis<strong>in</strong>g budgets.<br />

<strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> <strong>Market</strong>: Drivers & Restra<strong>in</strong>ts<br />

In digital media, native advertis<strong>in</strong>g is one <strong>of</strong> the newest topic <strong>and</strong> therefore publishers <strong>and</strong><br />

advertisers are closely monitor<strong>in</strong>g it. The <strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> is expected to register a steady<br />

year-on-year growth throughout the forecast period. The native advertis<strong>in</strong>g background is<br />

evolv<strong>in</strong>g rapidly, through publishers work<strong>in</strong>g with advertisers to create <strong>in</strong>creas<strong>in</strong>gly effective ad<br />

experiences. For these ad products, chang<strong>in</strong>g consumer perceptions is escalat<strong>in</strong>g the growth <strong>in</strong><br />

the native advertis<strong>in</strong>g market. Particularly on mobile devices, native advertis<strong>in</strong>g has proven<br />

higher click rates than to banner ads. However, some consumers consider these ads as annoy<strong>in</strong>g<br />

<strong>in</strong>stead <strong>of</strong> useful could pose a restra<strong>in</strong>t to the growth <strong>in</strong> native advertisement market.

Report Description<br />

<strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> <strong>Market</strong>: Segmentation<br />

On the basis <strong>of</strong> types, the global native advertis<strong>in</strong>g market is segmented as:<br />

In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)<br />

Search Ads (Yahoo, Google, B<strong>in</strong>g, Ask )<br />

Recommendation Units (Outbra<strong>in</strong>, Taboola, Disqus, Gravity)<br />

Promoted List<strong>in</strong>gs (Etsy, Amazon, Foursquare, Google)<br />

In-Ad (IAB St<strong>and</strong>ard) - ( Appssavvy, Mart<strong>in</strong>i Media, EA, Onespot, Federated Media)<br />

Custom / Can't be Conta<strong>in</strong>ed (Hearst, Flipboard, Tumblr, Spotify, P<strong>and</strong>ora)<br />

On the basis <strong>of</strong> platform, the global native advertis<strong>in</strong>g market is segmented as:<br />

Closed Platforms<br />

Open Platforms<br />

Hybrid Platforms<br />

<strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> <strong>Market</strong>: Region-wise Outlook<br />

The global native advertis<strong>in</strong>g market is anticipated to register a favourable growth for the<br />

forecast period, <strong>2015</strong>?<strong>2025</strong>. On the basis <strong>of</strong> geographic regions, global native market is<br />

segmented <strong>in</strong>to seven key market segments namely North America, Lat<strong>in</strong> America, Western<br />

Europe, Eastern Europe, Asia Pacific, Japan, <strong>and</strong> Middle East & Africa.

Report Description<br />

Among the aforementioned regions, Asia Pacific is expected to witness a relatively faster<br />

CAGR dur<strong>in</strong>g the forecast period. The rema<strong>in</strong><strong>in</strong>g regions are expected to grow at a steady<br />

rate over the forecast period.<br />

Request for TOC: http://www.futuremarket<strong>in</strong>sights.com/toc/rep-gb-992<br />

<strong>Native</strong> <strong>Advertis<strong>in</strong>g</strong> <strong>Market</strong>: Key Players<br />

Some <strong>of</strong> the key market participants <strong>in</strong> the global native advertis<strong>in</strong>g market are<br />

IAB Playbook,Outbra<strong>in</strong>, Taboola, Sharethrough, Ads<strong>Native</strong>, TripleLift, Nativo, Inst<strong>in</strong>ctive,<br />

Polar, OneSpot <strong>and</strong> Livefyre among many others.

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