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Opinion 23<br />

It’s a TV channel jungle out there<br />

Let’s go for quality over quantity<br />

<strong>DT</strong><br />

SATURDAY, OCTOBER <strong>15</strong>, <strong>2016</strong><br />

LARGER<br />

THAN<br />

LIFE<br />

• Ekram Kabir<br />

Recently, I became a part<br />

of a television report and<br />

it was broadcast during<br />

their afternoon bulletin.<br />

In the evening, one of my friends<br />

told me that he watched my clip<br />

on TV. I intentionally asked him:<br />

“Which TV?”<br />

He replied: “I don’t know;<br />

don’t remember; in one of the TV<br />

channels. How can I remember the<br />

name of the channel when there’s<br />

a jungle out there?”<br />

I wasn’t surprised by his<br />

statement, which I’ve heard<br />

several times from many other<br />

people. So, here’s the question:<br />

“Are the audience failing to<br />

remember the names of the TV<br />

channels they’re watching?” The<br />

answer, however, should be given<br />

by the experts.<br />

I can only highlight a few<br />

factors that are commonly<br />

discussed by the people around<br />

me.<br />

If the audience, such as my<br />

friend, is taken into consideration,<br />

there’s certainly a concern for the<br />

TV channels, and its work and<br />

existence. If we run a survey, the<br />

true picture of the TV channels is<br />

likely to be unearthed as to how<br />

they exist at the top of people’s<br />

minds.<br />

The number of TV channels<br />

now stands at, perhaps, more than<br />

23. As a homogenous audience,<br />

do we need that many channels to<br />

watch?<br />

The Bangladeshi audience<br />

is having quite a lot of trouble<br />

to remember the names of TV<br />

channels for a particular reason.<br />

Are any of the channels offering<br />

anything to remember?<br />

Both in terms of news and<br />

program, most broadcast almost<br />

similar content. One cannot say<br />

that a news channel is offering<br />

its content in such a way that the<br />

people would remember it.<br />

Yes, some are known for their<br />

political inclination and some are<br />

known for their talk-shows, but<br />

still one cannot say that a program<br />

on a TV channel is quite unique,<br />

and the audience remembers it<br />

and looks forward to watch it.<br />

Let’s think about quality over quantity<br />

Some are, of course, trying<br />

understand the audience’s mind<br />

and how to make a difference.<br />

For example, a program channel<br />

is usually known for its morning<br />

musical sessions.<br />

Then again, the music programs<br />

don’t have much of a variety; after<br />

a while, watching the same faces<br />

becomes monotonous.<br />

Some channels have news<br />

analysis shows on which the<br />

journalists come and talk about<br />

the news. Is there anything new in<br />

those programs?<br />

The journalists would always,<br />

unsurprisingly, be able to talk<br />

about news and events. So why<br />

don’t the channels invite people<br />

from other professions to analyse<br />

the news? That would be more<br />

interesting to watch.<br />

People say that there are very<br />

few good watchable programs on<br />

Bangladeshi channels. One of the<br />

exceptions have done very well<br />

with a show on agriculture, but<br />

then again this particular program<br />

is a legacy of what the anchor used<br />

to do on the state-owned channel,<br />

BTV.<br />

There’s very little research done<br />

for creating interesting programs.<br />

A news TV channel wanted to<br />

produce good programs, but<br />

The Bangladeshi audience is having quite a lot of trouble to remember<br />

the names of TV channels for a particular reason. Are any of the channels<br />

offering anything to remember? Both in terms of news and program,<br />

most broadcast almost similar content<br />

instead has become famous for a<br />

foreign historical drama serial.<br />

I’ve watched a channel in<br />

India named “Care World TV”<br />

specialised on healthcare. It<br />

provides 24/7 news and programs<br />

on health.<br />

They have quite a number of<br />

talk-shows, which are also on<br />

health issues. I thought it was<br />

a fantastic idea for focusing on<br />

people’s health and beauty.<br />

Why don’t we do something like<br />

that? We could focus on sports,<br />

we could make a children’s TV<br />

channel, we could create a channel<br />

only for education, and we could<br />

have an entertainment channel.<br />

Why do we have to remain<br />

confined to news and talk shows?<br />

There’s of course one channel that<br />

has been making a difference in<br />

the field of music, kudos to them.<br />

Finally, we need to have a business<br />

model in terms of initiating a<br />

TV station. I have my doubts on<br />

whether our entrepreneurs have<br />

any business model in mind, as to<br />

hop onto the television business.<br />

Business-wise, it’s a small<br />

market and the only source<br />

of revenue is TV commercials<br />

and, sometimes, SMS service.<br />

The amount of TVC budget of<br />

the business houses would not<br />

increase with the increase of the<br />

number of TV channels.<br />

And that budget would also<br />

come down due to the digital<br />

revolution.<br />

We need to consider the market<br />

before we launch a product. The<br />

time has come to think about<br />

quality over quantity. •<br />

Ekram Kabir is a fiction writer.<br />

BIGSTOCK

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