Waikato Business News October/November 2016
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
19<br />
June Fieldays another<br />
money spinner<br />
This year’s National Agricultural Fieldays<br />
brought in $430 million in sales revenue for<br />
New Zealand firms, up nine percent from<br />
2015, according to an economic impact<br />
report unveiled in <strong>October</strong>.<br />
The report says the June<br />
event generated $124.5<br />
million in revenue for<br />
firms in the <strong>Waikato</strong> region.<br />
The impact to GDP was<br />
calculated at $58 million for<br />
<strong>Waikato</strong> and $191 million for<br />
New Zealand.<br />
Fieldays helped generate<br />
708 (full-time equivalent)<br />
new jobs for <strong>Waikato</strong>, and<br />
a total of 2021 new jobs<br />
across New Zealand for<br />
<strong>2016</strong> (up 13 percent since<br />
last year)<br />
The Fieldays <strong>2016</strong><br />
Economic Impact Report,<br />
independently prepared<br />
by consulting economist<br />
Dr Warren Hughes and<br />
the University of <strong>Waikato</strong><br />
Management School’s<br />
Institute of <strong>Business</strong><br />
Research, was<br />
released at a function<br />
at Mystery<br />
Creek Events<br />
Centre.<br />
“Fieldays is<br />
a fantastic event<br />
that keeps going<br />
from strength-tostrength,”<br />
said<br />
the Minister of<br />
Primary Industries,<br />
Nathan Guy.<br />
“It has provided<br />
a wonderful<br />
opportunity to get<br />
rural and urban<br />
people understanding<br />
what happens when<br />
you go beyond the farm gate<br />
or orchard gate.”<br />
“One of the highlights<br />
of the report is that, despite<br />
the downturn in dairying,<br />
the results were better<br />
than expected,” said Dr<br />
Hughes, the report’s author.<br />
“The number of exhibitor<br />
sites went up four percent<br />
to 1507, and the number of<br />
gate entries also increased to<br />
130,684, about four percent<br />
higher than 2015.”<br />
In total, 60 percent of<br />
Fieldays’ visitors purchased<br />
or planned to purchase equipment<br />
this year, compared to<br />
53 percent in 2015.<br />
Fieldays helped generate<br />
708 (full-time equivalent)<br />
new jobs for <strong>Waikato</strong>, and a<br />
total of 2021 new jobs across<br />
New Zealand for <strong>2016</strong> (up 13<br />
percent since last year).<br />
“It’s not only about the<br />
goods and services sold during<br />
and after the event,”<br />
said Fieldays Society chief<br />
executive Peter Nation. “It’s<br />
about the jobs created and the<br />
surrounding towns and cities<br />
that benefit hugely during<br />
Fieldays, as well as pre and<br />
post-event.”<br />
Volunteers celebrated at Fieldays dinner<br />
Some of <strong>Waikato</strong>’s most<br />
dedicated volunteers<br />
were celebrated in<br />
<strong>October</strong> at the annual New<br />
Zealand National Fieldays<br />
Society award dinner at<br />
Mystery Creek Events Centre.<br />
More than 200 people<br />
gathered for a formal dinner<br />
and awards evening to recognise<br />
those who had given<br />
their time, passion and service<br />
to the New Zealand National<br />
Fieldays Society Fieldays and<br />
Equidays events.<br />
Two major awards were<br />
given on the night – the<br />
John Kneebone Volunteer<br />
of the Year Award and the<br />
Rimmington Award.<br />
A new award for <strong>2016</strong>, the<br />
John Kneebone Volunteer of<br />
the Year Award went to Te<br />
Awamutu local, Simon Kay,<br />
who was recognised for “his<br />
unselfish contribution, leadership,<br />
maturity, willingness<br />
to do whatever was asked of<br />
him,” said Fieldays Society<br />
chief executive Peter Nation.<br />
Simon, a 58-year-old former<br />
farmer, had been volunteering<br />
at Fieldays for eight<br />
years. This year he managed<br />
around 60 volunteers across<br />
three groups: site services,<br />
parking and couriers. Simon<br />
estimated that he put in about<br />
200-250 hours a year volunteering<br />
at Fieldays, especially<br />
in June – in the weeks before,<br />
during and after the event.<br />
The Rimmington Award<br />
was given to Angela<br />
Alexander, a 50-year-old<br />
transport inspector from Go<br />
Bus, in recognition of her outstanding<br />
service to Fieldays<br />
from an external organisation<br />
or individual.<br />
Angela, also from Te<br />
Awamutu, was praised for her<br />
“exceptional logistics skills<br />
and willingness to go the extra<br />
mile to help those in need”,<br />
said Peter.<br />
The Rimmington Award is<br />
named for founding member<br />
and past president of Fieldays,<br />
Russ Rimmington, who was<br />
also a former Hamilton mayor.<br />
The awards evening also<br />
recognised other volunteers.<br />
Volunteer Membership Pins<br />
were awarded to four new<br />
members (Vonnie Powell,<br />
Alison Weggery, Ken<br />
Ballantyne and Maurice<br />
Turner), while another six<br />
people received Volunteer<br />
Recognition Awards for<br />
their outstanding service to<br />
the Society during the past<br />
year (Michelle Gaskell,<br />
Jason Hoyle, Alan Sharp, CJ<br />
Collingwood, Bruce Cryer<br />
and Olwyn Downing).<br />
Four long-serving members<br />
received a Service Award<br />
in recognition and appreciation<br />
of their ongoing service<br />
and outstanding contribution<br />
to the Society for a period of<br />
at least 10 years (Jason Hoyle,<br />
CJ Collingwood, Shaun<br />
Gaskell and Neil Quinlan).<br />
A Life Membership<br />
Award was given to former<br />
long-serving Fieldays general<br />
manager Barry Quayle.<br />
NZ National Fieldays Society chief executive Peter Nation.<br />
This year, for the first<br />
time, economists were asked<br />
to put a value on the Fieldays<br />
brand. Dr Hughes estimated<br />
it to be $380 million – very<br />
high for a New Zealandbased<br />
brand. He said Fieldays<br />
had a valuable brand identity<br />
which offered something positive<br />
and valuable to sponsors<br />
and exhibitors.<br />
Although overall revenue<br />
for all New Zealand firms<br />
increased from $396 million<br />
in 2015 to $430 million in<br />
<strong>2016</strong>, the <strong>Waikato</strong> region was<br />
slightly down, likely due to<br />
the then subdued dairy prices.<br />
Overall revenue for the<br />
<strong>Waikato</strong> region decreased by<br />
13 percent from $143 million<br />
in 2015 to $124.5 million<br />
in <strong>2016</strong> and equipment sales<br />
for <strong>Waikato</strong> firms at Fieldays<br />
dropped nine percent from<br />
Minister of Primary Industries, Nathan Guy.<br />
$75 million in 2015 to $68<br />
million this year.<br />
Mr Nation thinks the<br />
environment in June may<br />
have meant more day-<br />
NZ National Fieldays Society vice president Peter Carr, NZ<br />
National Fieldays Society president Warwick Roberts, John<br />
Kneebone Volunteer of the Year award winner Simon Kay<br />
and Hon. Jo Goodhew, Minister for the Community and<br />
Voluntary Sector and Associate Primary Industries Minister.<br />
NZ National Fieldays Society president Warwick Roberts,<br />
Rimmington Award winner Angela Alexander and MP for<br />
Taranaki-King Country, Barbara Kuriger.<br />
trippers to Fieldays this<br />
year. In the hospitality and<br />
accommodation sector,<br />
average visitor spending<br />
dropped from $303 in 2015<br />
to $208 this year.<br />
“I think that is understandable,<br />
given the current environment,<br />
that people might<br />
be coming for one day rather<br />
than staying over.”<br />
Mr Nation said people<br />
spent money at Fieldays this<br />
year, but not necessarily on<br />
large capital items.<br />
“We’ve had some exhibitors<br />
tell us they had record<br />
sales,” said Mr Nation. “In<br />
terms of quad bikes, trucks,<br />
cars, utes and clothing – all<br />
of those things were strong<br />
this year. When it comes to<br />
the larger investments, the<br />
spend would appear subdued.<br />
However, everyday items and<br />
essential items were a different<br />
story. Farmers are not<br />
going to put up with holes in<br />
their gumboots or substandard<br />
equipment for items that<br />
are a necessity for their business.<br />
But there were probably<br />
fewer new dairy conversions<br />
signed up for, or dairy platforms<br />
purchased.”<br />
Dr Scrimgeour agreed:<br />
“It appears that people were<br />
more budget conscious, but<br />
they weren’t closing their<br />
wallets completely.”<br />
SOMETHING DIFFERENT<br />
FOR yOuR NExT EvENT?<br />
With great food and coffee and an interesting space,<br />
Hamilton Airport is a great venue for your next<br />
business meeting or event.<br />
Email admin@hamiltonairport.co.nz to find out more.<br />
www.hamiltonairport.co.nz