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Waikato Business News October/November 2016

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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19<br />

June Fieldays another<br />

money spinner<br />

This year’s National Agricultural Fieldays<br />

brought in $430 million in sales revenue for<br />

New Zealand firms, up nine percent from<br />

2015, according to an economic impact<br />

report unveiled in <strong>October</strong>.<br />

The report says the June<br />

event generated $124.5<br />

million in revenue for<br />

firms in the <strong>Waikato</strong> region.<br />

The impact to GDP was<br />

calculated at $58 million for<br />

<strong>Waikato</strong> and $191 million for<br />

New Zealand.<br />

Fieldays helped generate<br />

708 (full-time equivalent)<br />

new jobs for <strong>Waikato</strong>, and<br />

a total of 2021 new jobs<br />

across New Zealand for<br />

<strong>2016</strong> (up 13 percent since<br />

last year)<br />

The Fieldays <strong>2016</strong><br />

Economic Impact Report,<br />

independently prepared<br />

by consulting economist<br />

Dr Warren Hughes and<br />

the University of <strong>Waikato</strong><br />

Management School’s<br />

Institute of <strong>Business</strong><br />

Research, was<br />

released at a function<br />

at Mystery<br />

Creek Events<br />

Centre.<br />

“Fieldays is<br />

a fantastic event<br />

that keeps going<br />

from strength-tostrength,”<br />

said<br />

the Minister of<br />

Primary Industries,<br />

Nathan Guy.<br />

“It has provided<br />

a wonderful<br />

opportunity to get<br />

rural and urban<br />

people understanding<br />

what happens when<br />

you go beyond the farm gate<br />

or orchard gate.”<br />

“One of the highlights<br />

of the report is that, despite<br />

the downturn in dairying,<br />

the results were better<br />

than expected,” said Dr<br />

Hughes, the report’s author.<br />

“The number of exhibitor<br />

sites went up four percent<br />

to 1507, and the number of<br />

gate entries also increased to<br />

130,684, about four percent<br />

higher than 2015.”<br />

In total, 60 percent of<br />

Fieldays’ visitors purchased<br />

or planned to purchase equipment<br />

this year, compared to<br />

53 percent in 2015.<br />

Fieldays helped generate<br />

708 (full-time equivalent)<br />

new jobs for <strong>Waikato</strong>, and a<br />

total of 2021 new jobs across<br />

New Zealand for <strong>2016</strong> (up 13<br />

percent since last year).<br />

“It’s not only about the<br />

goods and services sold during<br />

and after the event,”<br />

said Fieldays Society chief<br />

executive Peter Nation. “It’s<br />

about the jobs created and the<br />

surrounding towns and cities<br />

that benefit hugely during<br />

Fieldays, as well as pre and<br />

post-event.”<br />

Volunteers celebrated at Fieldays dinner<br />

Some of <strong>Waikato</strong>’s most<br />

dedicated volunteers<br />

were celebrated in<br />

<strong>October</strong> at the annual New<br />

Zealand National Fieldays<br />

Society award dinner at<br />

Mystery Creek Events Centre.<br />

More than 200 people<br />

gathered for a formal dinner<br />

and awards evening to recognise<br />

those who had given<br />

their time, passion and service<br />

to the New Zealand National<br />

Fieldays Society Fieldays and<br />

Equidays events.<br />

Two major awards were<br />

given on the night – the<br />

John Kneebone Volunteer<br />

of the Year Award and the<br />

Rimmington Award.<br />

A new award for <strong>2016</strong>, the<br />

John Kneebone Volunteer of<br />

the Year Award went to Te<br />

Awamutu local, Simon Kay,<br />

who was recognised for “his<br />

unselfish contribution, leadership,<br />

maturity, willingness<br />

to do whatever was asked of<br />

him,” said Fieldays Society<br />

chief executive Peter Nation.<br />

Simon, a 58-year-old former<br />

farmer, had been volunteering<br />

at Fieldays for eight<br />

years. This year he managed<br />

around 60 volunteers across<br />

three groups: site services,<br />

parking and couriers. Simon<br />

estimated that he put in about<br />

200-250 hours a year volunteering<br />

at Fieldays, especially<br />

in June – in the weeks before,<br />

during and after the event.<br />

The Rimmington Award<br />

was given to Angela<br />

Alexander, a 50-year-old<br />

transport inspector from Go<br />

Bus, in recognition of her outstanding<br />

service to Fieldays<br />

from an external organisation<br />

or individual.<br />

Angela, also from Te<br />

Awamutu, was praised for her<br />

“exceptional logistics skills<br />

and willingness to go the extra<br />

mile to help those in need”,<br />

said Peter.<br />

The Rimmington Award is<br />

named for founding member<br />

and past president of Fieldays,<br />

Russ Rimmington, who was<br />

also a former Hamilton mayor.<br />

The awards evening also<br />

recognised other volunteers.<br />

Volunteer Membership Pins<br />

were awarded to four new<br />

members (Vonnie Powell,<br />

Alison Weggery, Ken<br />

Ballantyne and Maurice<br />

Turner), while another six<br />

people received Volunteer<br />

Recognition Awards for<br />

their outstanding service to<br />

the Society during the past<br />

year (Michelle Gaskell,<br />

Jason Hoyle, Alan Sharp, CJ<br />

Collingwood, Bruce Cryer<br />

and Olwyn Downing).<br />

Four long-serving members<br />

received a Service Award<br />

in recognition and appreciation<br />

of their ongoing service<br />

and outstanding contribution<br />

to the Society for a period of<br />

at least 10 years (Jason Hoyle,<br />

CJ Collingwood, Shaun<br />

Gaskell and Neil Quinlan).<br />

A Life Membership<br />

Award was given to former<br />

long-serving Fieldays general<br />

manager Barry Quayle.<br />

NZ National Fieldays Society chief executive Peter Nation.<br />

This year, for the first<br />

time, economists were asked<br />

to put a value on the Fieldays<br />

brand. Dr Hughes estimated<br />

it to be $380 million – very<br />

high for a New Zealandbased<br />

brand. He said Fieldays<br />

had a valuable brand identity<br />

which offered something positive<br />

and valuable to sponsors<br />

and exhibitors.<br />

Although overall revenue<br />

for all New Zealand firms<br />

increased from $396 million<br />

in 2015 to $430 million in<br />

<strong>2016</strong>, the <strong>Waikato</strong> region was<br />

slightly down, likely due to<br />

the then subdued dairy prices.<br />

Overall revenue for the<br />

<strong>Waikato</strong> region decreased by<br />

13 percent from $143 million<br />

in 2015 to $124.5 million<br />

in <strong>2016</strong> and equipment sales<br />

for <strong>Waikato</strong> firms at Fieldays<br />

dropped nine percent from<br />

Minister of Primary Industries, Nathan Guy.<br />

$75 million in 2015 to $68<br />

million this year.<br />

Mr Nation thinks the<br />

environment in June may<br />

have meant more day-<br />

NZ National Fieldays Society vice president Peter Carr, NZ<br />

National Fieldays Society president Warwick Roberts, John<br />

Kneebone Volunteer of the Year award winner Simon Kay<br />

and Hon. Jo Goodhew, Minister for the Community and<br />

Voluntary Sector and Associate Primary Industries Minister.<br />

NZ National Fieldays Society president Warwick Roberts,<br />

Rimmington Award winner Angela Alexander and MP for<br />

Taranaki-King Country, Barbara Kuriger.<br />

trippers to Fieldays this<br />

year. In the hospitality and<br />

accommodation sector,<br />

average visitor spending<br />

dropped from $303 in 2015<br />

to $208 this year.<br />

“I think that is understandable,<br />

given the current environment,<br />

that people might<br />

be coming for one day rather<br />

than staying over.”<br />

Mr Nation said people<br />

spent money at Fieldays this<br />

year, but not necessarily on<br />

large capital items.<br />

“We’ve had some exhibitors<br />

tell us they had record<br />

sales,” said Mr Nation. “In<br />

terms of quad bikes, trucks,<br />

cars, utes and clothing – all<br />

of those things were strong<br />

this year. When it comes to<br />

the larger investments, the<br />

spend would appear subdued.<br />

However, everyday items and<br />

essential items were a different<br />

story. Farmers are not<br />

going to put up with holes in<br />

their gumboots or substandard<br />

equipment for items that<br />

are a necessity for their business.<br />

But there were probably<br />

fewer new dairy conversions<br />

signed up for, or dairy platforms<br />

purchased.”<br />

Dr Scrimgeour agreed:<br />

“It appears that people were<br />

more budget conscious, but<br />

they weren’t closing their<br />

wallets completely.”<br />

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