Waikato Business News October/November 2016
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.
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6 WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2016</strong><br />
Awards flow for<br />
Hobbiton Movie Set<br />
Hobbiton Movie Set continued its meteoric<br />
rise by taking out three categories at<br />
the recent Tourism Industry Awards in<br />
Auckland.<br />
The Matamata business<br />
won the <strong>Business</strong><br />
Excellence Award –<br />
annual turnover more than<br />
$6 million, the Tourism<br />
Marketing Campaign Award<br />
and the inaugural People’s<br />
Choice Award.<br />
The judges commended<br />
Hobbiton for becoming an<br />
iconic, must-see attraction in<br />
a short space of time.<br />
Russell Alexander, managing<br />
director of Hobbiton<br />
Movie Set, said “we are excited<br />
and humbled to receive<br />
three prestigious awards<br />
including the new People’s<br />
Choice accolade awarded by<br />
our valued customers.<br />
“It’s also fantastic to be<br />
recognised by our industry<br />
peers for our efforts in business<br />
and marketing. Hobbiton<br />
is proud to be based in the<br />
Matamata and the <strong>Waikato</strong><br />
region, which is strongly<br />
emerging as an international<br />
visitor destination”.<br />
Tourism Holdings Ltd –<br />
Waitomo Glowworm Caves<br />
was also a finalist in the<br />
Environmental Tourism<br />
Award.<br />
Hamilton & <strong>Waikato</strong><br />
Tourism chief executive,<br />
Jason Dawson said having<br />
two <strong>Waikato</strong> operators as<br />
finalists is a great industry<br />
acknowledgement for the<br />
region.<br />
“This is a testament to<br />
the commitment, passion and<br />
hard work of our operators.<br />
The Alexander family and<br />
Hobbiton team have worked<br />
tirelessly to achieve their<br />
world-renowned status, so<br />
it’s phenomenal to see their<br />
hard work being recognised.”<br />
Last year Hobbiton Movie<br />
Set received more than<br />
460,000 guests and visitors<br />
have grown almost tenfold<br />
over the past four years –<br />
almost all international.<br />
Growth has been driven<br />
by the perseverance of the<br />
Alexander family, a dedicated<br />
team of staff, the support of<br />
Sir Peter Jackson and innovative<br />
marketing alliances.<br />
These include life-sized<br />
Hobbit Holes in London and<br />
Singapore; a Hobbit Cricket<br />
Cup, and a Hobbiton episode<br />
of a Chinese reality TV show<br />
which had a viewership of<br />
more than 400 million.<br />
The judges said Hobbiton<br />
has become an iconic, mustsee<br />
attraction in a short space<br />
of time.<br />
Rotorua Canopy Tours<br />
won New Zealand Tourism’s<br />
top accolade, the <strong>2016</strong> Air<br />
New Zealand Supreme<br />
Tourism Award, meaning a<br />
Rotorua operator had topped<br />
the country in consecutive<br />
years. Skyline Rotorua won<br />
in 2015.<br />
Hobbiton Movie Set has<br />
had an incredibly successful<br />
year overall. In June it was a<br />
finalist in the Exporter of the<br />
Year awards category (over<br />
$25 million).<br />
It has also been announced<br />
as a finalist in the ANZ Best<br />
Medium <strong>Business</strong> Category in<br />
the New Zealand International<br />
<strong>Business</strong> Awards. Winners<br />
are announced on <strong>November</strong><br />
24.<br />
In <strong>October</strong>, Russell<br />
Alexander was also recognised<br />
for his dedication and<br />
commitment to business<br />
tourism with the <strong>2016</strong> CINZ<br />
Outstanding Contributor<br />
Award.<br />
Conventions and<br />
Incentives New Zealand<br />
(CINZ) chief executive Sue<br />
Sullivan presented him with<br />
the award at the association’s<br />
40th annual conference<br />
gala dinner held at Hobbiton<br />
Movie Set.<br />
“As general manager of<br />
Hobbiton Movie Set Tours,<br />
Russell has shown passion<br />
and drive, developing<br />
a product that complements<br />
Claudelands. He has taken<br />
on the business events market<br />
with vengeance both<br />
here in New Zealand and in<br />
Australia, North America,<br />
Asia, China, and Europe,”<br />
she said.<br />
“Attending major international<br />
tradeshows to support<br />
New Zealand, building<br />
an entire Hobbit Hole at<br />
MEETINGS in 2015, working<br />
with the Bureau and<br />
Hobbiton Movie Set managing director Russell Alexander<br />
with his three Tourism Industry Awards.<br />
Hamilton & <strong>Waikato</strong> Tourism chief executive Jason Dawson:<br />
“A great acknowledgement for the region”.<br />
other partners to promote<br />
the region, Russell is always<br />
there.<br />
“He sees it as a long game,<br />
bringing benefit for New<br />
Zealand, Hamilton, and the<br />
<strong>Waikato</strong> region. He has been<br />
able to look beyond the product<br />
he has on offer and see the<br />
wider opportunities to innovate<br />
for business groups.”<br />
The CINZ Outstanding<br />
Achievement Award each<br />
year honours an industry<br />
person who has shown real<br />
commitment over many years<br />
to the sector, both domestically<br />
and internationally.<br />
The recipient is recognised<br />
for working collaboratively,<br />
having a strong voice, taking<br />
a holistic approach and<br />
most importantly, delivering<br />
results.<br />
<strong>Waikato</strong> Branch – Upcoming events/courses<br />
The Institute of Directors in<br />
New Zealand (IoD) promotes excellence<br />
in corporate governance, represents<br />
directors’ interests and facilitates their<br />
professional development through<br />
education and training.<br />
3 <strong>November</strong> <strong>2016</strong> CPD: 2 points<br />
"The evolution of high performance sport in the Waipa - the present and<br />
the future"<br />
Speaker: Simon Perry, Chairman, Perry Group<br />
7.00am - 9.00am, Avantidrome, Cambridge<br />
9 <strong>November</strong> <strong>2016</strong> CPD: 2 points<br />
"Disruptive Technologies - balancing risk and opportunities"<br />
Speaker: Henri Eliot, Board Dynamics<br />
12.00pm - 2.00pm, FMG Stadium <strong>Waikato</strong><br />
To register, please contact:<br />
Megan Beveridge,<br />
Branch Manager<br />
<strong>Waikato</strong>.branch@iod.org.nz,<br />
021 358772 or www.iod.org.nz<br />
<strong>Waikato</strong> branch is kindly sponsored by: