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Waikato Business News October/November 2016

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
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6 WAIKATO BUSINESS NEWS <strong>October</strong>/<strong>November</strong> <strong>2016</strong><br />

Awards flow for<br />

Hobbiton Movie Set<br />

Hobbiton Movie Set continued its meteoric<br />

rise by taking out three categories at<br />

the recent Tourism Industry Awards in<br />

Auckland.<br />

The Matamata business<br />

won the <strong>Business</strong><br />

Excellence Award –<br />

annual turnover more than<br />

$6 million, the Tourism<br />

Marketing Campaign Award<br />

and the inaugural People’s<br />

Choice Award.<br />

The judges commended<br />

Hobbiton for becoming an<br />

iconic, must-see attraction in<br />

a short space of time.<br />

Russell Alexander, managing<br />

director of Hobbiton<br />

Movie Set, said “we are excited<br />

and humbled to receive<br />

three prestigious awards<br />

including the new People’s<br />

Choice accolade awarded by<br />

our valued customers.<br />

“It’s also fantastic to be<br />

recognised by our industry<br />

peers for our efforts in business<br />

and marketing. Hobbiton<br />

is proud to be based in the<br />

Matamata and the <strong>Waikato</strong><br />

region, which is strongly<br />

emerging as an international<br />

visitor destination”.<br />

Tourism Holdings Ltd –<br />

Waitomo Glowworm Caves<br />

was also a finalist in the<br />

Environmental Tourism<br />

Award.<br />

Hamilton & <strong>Waikato</strong><br />

Tourism chief executive,<br />

Jason Dawson said having<br />

two <strong>Waikato</strong> operators as<br />

finalists is a great industry<br />

acknowledgement for the<br />

region.<br />

“This is a testament to<br />

the commitment, passion and<br />

hard work of our operators.<br />

The Alexander family and<br />

Hobbiton team have worked<br />

tirelessly to achieve their<br />

world-renowned status, so<br />

it’s phenomenal to see their<br />

hard work being recognised.”<br />

Last year Hobbiton Movie<br />

Set received more than<br />

460,000 guests and visitors<br />

have grown almost tenfold<br />

over the past four years –<br />

almost all international.<br />

Growth has been driven<br />

by the perseverance of the<br />

Alexander family, a dedicated<br />

team of staff, the support of<br />

Sir Peter Jackson and innovative<br />

marketing alliances.<br />

These include life-sized<br />

Hobbit Holes in London and<br />

Singapore; a Hobbit Cricket<br />

Cup, and a Hobbiton episode<br />

of a Chinese reality TV show<br />

which had a viewership of<br />

more than 400 million.<br />

The judges said Hobbiton<br />

has become an iconic, mustsee<br />

attraction in a short space<br />

of time.<br />

Rotorua Canopy Tours<br />

won New Zealand Tourism’s<br />

top accolade, the <strong>2016</strong> Air<br />

New Zealand Supreme<br />

Tourism Award, meaning a<br />

Rotorua operator had topped<br />

the country in consecutive<br />

years. Skyline Rotorua won<br />

in 2015.<br />

Hobbiton Movie Set has<br />

had an incredibly successful<br />

year overall. In June it was a<br />

finalist in the Exporter of the<br />

Year awards category (over<br />

$25 million).<br />

It has also been announced<br />

as a finalist in the ANZ Best<br />

Medium <strong>Business</strong> Category in<br />

the New Zealand International<br />

<strong>Business</strong> Awards. Winners<br />

are announced on <strong>November</strong><br />

24.<br />

In <strong>October</strong>, Russell<br />

Alexander was also recognised<br />

for his dedication and<br />

commitment to business<br />

tourism with the <strong>2016</strong> CINZ<br />

Outstanding Contributor<br />

Award.<br />

Conventions and<br />

Incentives New Zealand<br />

(CINZ) chief executive Sue<br />

Sullivan presented him with<br />

the award at the association’s<br />

40th annual conference<br />

gala dinner held at Hobbiton<br />

Movie Set.<br />

“As general manager of<br />

Hobbiton Movie Set Tours,<br />

Russell has shown passion<br />

and drive, developing<br />

a product that complements<br />

Claudelands. He has taken<br />

on the business events market<br />

with vengeance both<br />

here in New Zealand and in<br />

Australia, North America,<br />

Asia, China, and Europe,”<br />

she said.<br />

“Attending major international<br />

tradeshows to support<br />

New Zealand, building<br />

an entire Hobbit Hole at<br />

MEETINGS in 2015, working<br />

with the Bureau and<br />

Hobbiton Movie Set managing director Russell Alexander<br />

with his three Tourism Industry Awards.<br />

Hamilton & <strong>Waikato</strong> Tourism chief executive Jason Dawson:<br />

“A great acknowledgement for the region”.<br />

other partners to promote<br />

the region, Russell is always<br />

there.<br />

“He sees it as a long game,<br />

bringing benefit for New<br />

Zealand, Hamilton, and the<br />

<strong>Waikato</strong> region. He has been<br />

able to look beyond the product<br />

he has on offer and see the<br />

wider opportunities to innovate<br />

for business groups.”<br />

The CINZ Outstanding<br />

Achievement Award each<br />

year honours an industry<br />

person who has shown real<br />

commitment over many years<br />

to the sector, both domestically<br />

and internationally.<br />

The recipient is recognised<br />

for working collaboratively,<br />

having a strong voice, taking<br />

a holistic approach and<br />

most importantly, delivering<br />

results.<br />

<strong>Waikato</strong> Branch – Upcoming events/courses<br />

The Institute of Directors in<br />

New Zealand (IoD) promotes excellence<br />

in corporate governance, represents<br />

directors’ interests and facilitates their<br />

professional development through<br />

education and training.<br />

3 <strong>November</strong> <strong>2016</strong> CPD: 2 points<br />

"The evolution of high performance sport in the Waipa - the present and<br />

the future"<br />

Speaker: Simon Perry, Chairman, Perry Group<br />

7.00am - 9.00am, Avantidrome, Cambridge<br />

9 <strong>November</strong> <strong>2016</strong> CPD: 2 points<br />

"Disruptive Technologies - balancing risk and opportunities"<br />

Speaker: Henri Eliot, Board Dynamics<br />

12.00pm - 2.00pm, FMG Stadium <strong>Waikato</strong><br />

To register, please contact:<br />

Megan Beveridge,<br />

Branch Manager<br />

<strong>Waikato</strong>.branch@iod.org.nz,<br />

021 358772 or www.iod.org.nz<br />

<strong>Waikato</strong> branch is kindly sponsored by:

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