NICHE style Fall 2016

The next year, the Olsen twins continued on their
fashion takeover with the launch of their second
line, Elizabeth and James. This line was a more
contemporary brand inspired by many of the
twin’s unique vintage finds and pieces found in
their own personal wardrobes.
In 2014, Ashley and Mary-Kate opened their
first flagship store for The Row in Los Angeles.
Rather then opening their first store in New York
City, they wanted their line to be available where
they grew up because they believe their customer
is in tune with L.A. style. However, during this
summer they opened their second flagship store
in New York City where they have one of their
two offices and they show their line. The Row is
regularly presented at New York fashion week
and has also been shown twice at Paris fashion
week.
The Row Fall/Winter 2016 collection was staged
in the Olsens’ New York studio. The atmosphere
was low key and intimate as the models walked
through the rooms. The models were dressed
in neutral hues and fluid silhouettes. There
was a newfound severity to the tailoring in the
businesslike pieces. However, beyond the suiting
the Olsen twins displayed a sense of softness and
seduction within the details. The lust-worthy
wide leather belts knotted twice at the back
added definition to the waistline of their soft
kimono jackets. These sensual details set the
twins apart from other designers and help them
in the difficult fashion market.
As The Row continues to grow and display
Ashley and Mary-Kate’s ability to design and
manufacture a luxury line, they continue to work
at their second line Elizabeth and James as well.
Ashley and Mary-Kate continue to shy away from
the public’s fascination with them, perhaps due to
their childhood acting days and they do not want
their lines to be considered a celebrity brand.
Rather the Olsen twins want to be known for
creating beautiful pieces that fulfill a wardrobe
with perfect items that are interchangeable.
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