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NICHE style Fall 2016

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SUCCESS = JOY<br />

<strong>NICHE</strong> magazine<br />

BY: JULIA CHUNG | JYC FINANCIAL<br />

Can we all agree on the above formula?<br />

After spending a lot of time in the guts of personal<br />

finance with hundreds of women from all walks<br />

of life, I’ve found that everyone everywhere wants<br />

those same two things, when you boil it right down.<br />

IT’S HOW WE DEFINE THOSE TWO WORDS<br />

JOY + FREEDOM THAT DIFFERENTIATES US.<br />

There isn’t a finance professional out there - no<br />

matter how fancy their title or designations - who<br />

can provide you with those definitions. (If they try,<br />

run - run fast.) Very few of them will even be asking<br />

you how you define joy and freedom, but almost<br />

all of them will be asking you about your goals.<br />

Everyone, from financial advisors, to coaches, to<br />

your boss, your family, and your friends, will tell<br />

you to set goals. Goals, goals, goals. Dutifully,<br />

you go ahead and set them. You set goals to move<br />

further in your career, to buy some real estate, and<br />

maybe even to retire. For some reason though,<br />

these goals just aren’t getting your juices flowing.<br />

WHY NOT?<br />

For a goal to be worthwhile, exciting, and<br />

something you can really commit to, it has<br />

to be linked to your definitions of joy and<br />

freedom - people sometimes call them “values”.<br />

It might bring you joy to lift someone up<br />

from homelessness. It might bring you joy<br />

to have a pair of really wicked Louboutins in<br />

your closet. Both might bring you joy - we<br />

don’t have to make all of our values altruistic.<br />

It may be freeing to own your own home - or it<br />

may mean lack of freedom, depending on who you<br />

are. Freedom might come as a month in Portugal,<br />

or one “you” day a week to spend with your kids,<br />

or even to spend alone. For many people, freedom<br />

looks a whole lot like not working for a living.<br />

THINK ABOUT IT<br />

Your money is a tool for you to create the life you want.<br />

Get to know you. What do you want from life? What<br />

will make you feel joyful and free?<br />

Got those “joy” and “freedom” pieces? Great. Put them<br />

on a card in your wallet. Every time you go to make a<br />

purchase, ask yourself: Does this bring me one more<br />

step towards freedom? Does this bring me joy?<br />

Long-lasting joy comes from memories, not consumer<br />

goods. How long do you want the joy to last?<br />

88<br />

FALL FASHION ISSUE <strong>2016</strong>

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