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JANUARY – MARCH 2017<br />
VACATION INDUSTRY REVIEW<br />
RESORTDEVELOPER.COM<br />
products of live fish — yields fresh mint, basil, and<br />
green onions. “It’s such a great story to be able to<br />
tell guests, ‘We grew this basil 50 feet away from<br />
where you are right now, and we picked it an hour<br />
before we started dinner service.’”<br />
The farm-to-fork philosophy will carry over<br />
to the restaurant at The Westin Nanea Ocean<br />
Villas, also in Maui, scheduled to open this year.<br />
A key component of the sustainability story<br />
is community. “Because of our size, our purchasing<br />
power can really make an impact,” Maeda says.<br />
“The more we use locally, the more we help support<br />
farmers and growers, which, in turn, supports the<br />
community. Being on an island, we need to make<br />
sure we’re driving the local economy in the right<br />
direction, too.”<br />
JOYÀ at Vidanta Riviera Maya blends a dining experience with a Cirque du Soleil<br />
show. The dishes reflect the action on stage, and even the menu can be eaten.<br />
Tying in Timesharing<br />
Timeshare resorts are discovering that creating<br />
buzz by offering a unique restaurant experience<br />
can increase sales, bolster brand loyalty, and generate<br />
additional revenue by attracting more tourists and local residents.<br />
“With 50 restaurant and bar venues, we are a very sizeable force<br />
in the restaurant business,” Waltrip says. “We’re operating at about a<br />
22-percent margin, so it’s become a very healthy, very vibrant part of<br />
our business.” Area tourists and local residents make up two-thirds of<br />
Westgate’s restaurant clientele in the popular vacation destinations<br />
it serves, and Westgate rewards its vacation owners with a 15-percent<br />
discount.<br />
A different formula guided the establishment of Lakeside Seafood<br />
& Grill, a 150-seat steakhouse featuring certified Angus beef, which<br />
opened with the third phase of The Huronic Residences at Living Water<br />
on the shores of Georgian Bay in Collingwood, Ontario, Canada.<br />
“We’re a town with 22,000 people and over 100 restaurants, so it’s<br />
quite a competitive market,” says Warren Smith, executive vice president<br />
of Law Development Group. “Even though we knew we had a great<br />
location, we had to make sure that the resort was big enough to sustain<br />
about 50 percent of the business.” The only waterfront restaurant within<br />
37 miles (60 kilometers), Lakeside was an instant hit — serving steak,<br />
sustainable seafood, fresh lake fish, and locally grown fruits and vegetables<br />
— with phenomenal lake views. “What I’ve heard now is that it’s<br />
really the place to eat in Collingwood,” Smith says.<br />
The decision to also include a 16-seat kitchen theater at the resort<br />
was made with tour generation in mind. “We’ve actually noticed the efficiencies<br />
are quite high on those tours, in particular,” he says. “I think,<br />
traditionally, timeshare marketing has been here’s what you do and you<br />
do it by yourself. This gets people communicating and gives them that<br />
social outlet they’re looking for.”<br />
A Passion for Participating<br />
Participation is the secret ingredient of the new dining experience.<br />
Guests are trying new flavors, learning cooking techniques, touring<br />
on-site greenhouses and aquaponics gardens, and posting photos of<br />
dinner plates on Instagram.<br />
“We’re pushing for more sharing dishes on our menus<br />
so people can literally share food, which brings up a conversation,”<br />
Karisma’s Hanlo says. “We believe in total<br />
transparency. If someone wants to walk with me into the<br />
butchery to see how things are done, that’s not a problem.<br />
We’re proud of the products we have. We know how to<br />
handle them.”<br />
The resorts’ passion for innovation and guest hunger<br />
for new experiences feed on each other. The Westin<br />
Ka’anapali’s Maeda recounts, “Sometimes we’ll post<br />
something, and literally minutes later, somebody will<br />
show up and say, ‘Hey, I just saw this thing about what<br />
you guys are doing. Can you tell me more about it?’ We<br />
have to stay on top of it and be sure that we can answer<br />
those questions and share the stories when people<br />
come to us. It’s exciting.”<br />
Joyce Hadley Copeland, based in Tucson, Arizona, contributes<br />
regularly to travel and hospitality publications and websites.<br />
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