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WAYQEY HOTEL, CUSCO
“Our Wayqey Lodge is a sanctuary for families and friends to have a
unique experience and feel at home, even though they are very far from
home,” Iturrizaga says. “With both our properties, we want to provide
comfort and a first-class experience at the same time, while also defining
the Peruvian culture and customs.”
Planning for Success
Promoting both hotel products and brands to national and international
audiences is a priority. The company’s most successful marketing
tool is its referral program, along with the use of OPCs and
mini-vacations. “We want our guests to experience our excellent
installations and services, and then refer their friends and others.
This helps us build brand recognition and loyalty, and allows us to
grow,” Iturrizaga adds.
He considers Wayqey Hotel and Wayqey Lodge’s Interval
International affiliation to be a huge selling point and benefit to prospective
members, who will not only get to experience the Wayqey properties,
but also have access to a diverse collection of resorts around the world.
“We have enjoyed a productive partnership with Interval International
for the last 18 years, through our first property in Lima. Now, with our
growing membership, it is important that our members can literally see
the world through Interval’s high-quality exchange network.”
Marcos Agostini, senior vice president of Interval International’s resort
sales and business development for Latin America, is equally enthusiastic
about the impact that Wayqey Hotel and Wayqey Lodge have on
Interval’s portfolio.
“We are thrilled to add these properties to our exchange network,” he
says. “Our members will now be able to visit two of Peru’s most-valued
destinations and experience their magic. And with Peru enjoying a boom
in tourism, growing at an annual rate of 25 percent over the past five
years, we are very buoyant on the role that vacation ownership can play
in the country.”
Continuing the Dream
The dream of providing culturally rich vacation experiences to its growing
member base is flourishing for the developer, with its newest properties in
the Cusco Region of Peru. While the primary market of prospective members
and guests are from the U.S. and Europe, the company also has its
sights on emerging markets such as Asia and Australia.
According to Iturrizaga, five key elements will keep them on track in
Cusco and Urubamba, as they continue their quest and set out to achieve
their membership-growth goals across all markets.
“First, it starts with the destination. What we build and the experience
we create need to communicate where you are and how that is
unique and special. Second, we then have to make sure the ambiance
of our units and resort matches what guests experience in the surrounding
area,” he details. “Third, we need to make sure the overall concept
and those elements communicate the magic and mysticism of Peruvian
culture and traditions. Then, we need to assure the high quality of our
services and installations. Last, but not least, we need an excellent work
team to deliver it all.”
For Comercializadora de Inversiones Sirius SAC, its properties, and
its members and guests, a journey of inspiration begins and ends with the
mysticism and magic of an ancient land. Delivering the experience and
living it are both unforgettable.
Kathy Hernandez is president of Orlando, Florida–based KHA PR, a public relations and
marketing communications firm. She has more than 30 years of experience in the tourism
and timeshare industries.
Wayqey Hotel and Wayqey Lodge
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Website:
Comercializadora de Inversiones Sirius SAC
WAYQEY HOTEL: Cusco, Peru; WAYQEY LODGE: Urubamba, Peru
10-year right-to-use floating weeks
WAYQEY HOTEL: 30 units; 10 one-bedrooms and 20 standard units
WAYQEY LODGE: 14 two-bedrooms
From US$6,000 to US$23,000
wayqey.com
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