virna17janmar

CLC WORLD RESORTS & HOTELS
CLC CASTILLO DEL REY
Two New Travel Centres
To feed the burgeoning sales pipeline and produce new leads, CLC
World has opened two new CLC World Travel Centres in Manchester and
Milton Keynes in the U.K. Providing the brand with greater accessibility
for a wider geographical spread, the offices help bolster the company’s
city-based strategy.
Within these new Travel Centres, the latest developments in technology
allow CLC to take customers on an interactive journey of discovery
through their products. Videos on high-definition panels in reception areas
establish brand identity from the outset. A small theater at the Conduit
Street Travel Centre in London allows customers to fully explore the CLC
CLUB LA COSTA YACHT CLUB
Experience, while the ESA is shown on dedicated 32-inch screens.
The success of focusing on the customer journey and experience is
quite apparent from the early results from the two new CLC World Travel
Centres, both easily hitting their sales targets in the first month of operation.
Future Models
Going forward, CLC World foresees the continued expansion of the
company’s Travel Centres across the U.K., with all sites fully converted
to the new digital format in early 2017.
Integrated social media on clcworld.com and the continuing drive
for high engagement rates across all relevant social media platforms will
further enable brand awareness and enhance member interaction. Fresh
content will keep the website current and interesting, with further evolutions
planned for 2017.
At the heart of CLC World’s designs for the future are the core values
that have been the driving force behind the company since day one:
namely, Peires’ mission “to deliver memorable holiday experiences serviced
to standards that consistently exceed customer expectations.”
With this in mind, the member website will also be redesigned in 2017
to provide improved functionality and reflect the corporate website
approach.
CLC World is committed to continuing its design odyssey into the
foreseeable future.
CLC World Resorts & Hotels
Developer:
Headquarters:
Product:
Price:
Resorts:
Website:
Club La Costa (U.K.) Plc; Roy Peires, chairman and founder
U.K.; offices in Spain and U.S.
Fractional Destinations Club, Fractional Property Owners Club, CLC Signature Collection,
Club La Costa Yacht Club, and Canaltime
Points packages raging from US$8,000 to US$80,000
31 mixed-use resorts in U.S., U.K. (England and Scotland), Spain, Austria, and Turkey
clcworld.com
FAST FACTS
38