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Sustainable Transport - What It Delivers 16<br />

autonomous vehicles—which will be discussed later in<br />

the report—are showing promise. The mere presence<br />

of ICT-driven solutions does not mean that the old<br />

problems will vanish, however, and any roll-out of new<br />

technologies must be accompanied by comprehensive<br />

awareness-raising efforts and policy frameworks.<br />

Development of greener, more efficient propulsion<br />

technology<br />

As the international community confronts the climate<br />

crisis, and cities around the world face unprecedented<br />

levels of pollution, there are signs of a widespread<br />

shift—slow though it may be—away from a fossil<br />

fuel-based transport system. There are vastly different<br />

approaches and rates of uptake in different countries<br />

and regions, but as the Paris Climate Agreement<br />

shows, the world agrees that action must be taken.<br />

This fundamental change will accompany a parallel<br />

global energy revolution. The question is not whether<br />

the transport and energy sectors will transform, but<br />

rather when and how.<br />

Congestion and pollution—with accompanying twin<br />

health crises of traffic fatalities and health impacts<br />

of poor air quality—together with the climate<br />

imperative, are major drivers toward clean, green and<br />

smart transport technology. Effective technological<br />

innovation always needs to be linked to sustainable<br />

transport policies, because, as the Chairman of Ford<br />

Motor Company said, “a green traffic jam is still a traffic<br />

jam.” 27 Alongside new technologies, it is also vital that<br />

existing technologies, for example those improving fuel<br />

economy in cars, are more fully utilized across the globe.<br />

Technology developments specific to the transport<br />

sector will be discussed in Chapter 2.<br />

1.3 THE ‘AVOID-SHIFT-IMPROVE’ APPROACH<br />

The traditional approach to meeting the demand in<br />

passenger and freight transport has been the provision<br />

of additional infrastructure, but this supply-side oriented<br />

approach has not delivered sustainable outcomes. As an<br />

alternative, the concept known as ‘Avoid-Shift-Improve’<br />

is built on the principles of sustainability, and the current<br />

report posits that a nationally- or context-tailored version of<br />

the approach provides an appropriate guiding framework. 28<br />

Avoiding inefficient or unnecessary travel or<br />

transport, where appropriate, e.g. by improved<br />

and integrated urban planning, compact city form,<br />

transport demand management, less complex and<br />

extended supply chains, and e-communication<br />

options (mobile phone use, teleworking),<br />

Shifting travel/transport to improve trip efficiency<br />

through most efficient or environmentally friendly<br />

mode or combination of modes, capable of<br />

meeting the travel/transport needs, and/or shifting<br />

to off-peak travel, and<br />

Improving the environmental performance of<br />

transport through technological, operational,<br />

regulatory or pricing, and/or infrastructure<br />

improvements to make transport vehicles and<br />

equipment and the provision of transport more<br />

energy efficient and less carbon intensive.<br />

The approach does not dictate that there must be<br />

“avoidance,” “shifting” or “improvement” in any particular<br />

instance. Rather, each should be considered and<br />

advanced as means to enhance sustainability. The<br />

model is most applicable to the urban context and to<br />

Bogota Declaration on Sustainable Transport Objectives<br />

In 2011, representatives of the national transport and environment agencies of Argentina, Bolivia, Brazil, Chile,<br />

Colombia, Ecuador, Paraguay and Uruguay met in Bogota, Colombia and outlined key priorities and objectives<br />

in sustainable transport, adopting a working definition of sustainable transport as “the provision of services<br />

and infrastructure for the mobility of people and goods needed for economic and social development, and<br />

improved quality of life and competitiveness. These services and transport infrastructure provide secure, reliable,<br />

economical, efficient, equitable and affordable access to all, while mitigating the local and global negative impacts<br />

on health and the environment, in the short-, medium- and long-term, without compromising the development of<br />

future generations.”<br />

The Bogota Declaration also embraced the ‘Avoid-Shift-Improve’ approach to align transport more fully with the<br />

principles of sustainable development. The signatories promoted cross-cutting strategies on enhanced road safety,<br />

mitigation of greenhouse gas emissions, adaptation of infrastructure and services to climate change impacts,<br />

consideration to vulnerable users, allocation of adequate financial resources to sustainable transport services, and<br />

good governance. The Declaration was bolstered by an explicit call on the participating countries to monitor their<br />

progress against the enumerated objectives and to make voluntary reports on successes and ongoing challenges.

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