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A MESSAGE FROM<br />
NORTH WEST TOURISM<br />
Glance Tourism with the future eye<br />
Mr. Loselo Segwe (CEO)<br />
A<br />
great worldwide travel explosion is expected in<br />
the near future. Travel has become more like<br />
millennium obligation and not a hobby anymore<br />
worldwide. This is influenced by several developments<br />
globally and information technology is a leading factor<br />
in this regard, connecting people all over the world.<br />
Fast mobility is making travel even easier by days<br />
and thus encourages more people to undertake trips.<br />
Advanced air-travel and open-skies policies adopted by<br />
most countries are fuelling the global travel landscape.<br />
Furthermore, the introduction of low-cost carrier<br />
airlines has broadened access for emerging economies<br />
to link with the advanced ones. On the other hand the<br />
development of high-speed trains in advanced economies<br />
is proving to be the alternative fast travel methods to<br />
airlift. Reasons for travel are also increasing due to<br />
globalisation inclination. This trend is likely to increase<br />
by years as technological advancement continues to<br />
influence travel.<br />
Destination North West as part of the world is also<br />
influenced and affected by these developments in travel.<br />
It is time we interrogate ourselves by posing some of<br />
these question. What does the current tourism trend<br />
at all levels mean to destination North West? What<br />
message is brought to us as a destination in this<br />
regard? Perhaps we need not provide answers to the<br />
questions but consider the implication holistically.<br />
Tourism continues to grow every year defying even the<br />
global economic challenges and will continue the trend<br />
for as long as there are people on earth. Prioritising<br />
Tourism as one of the economic pillars in the North West<br />
Province is the right decision ever made.<br />
Going into the future, destination North West will pay<br />
special attention to the following in order to become or<br />
remain competent in the tourist market:<br />
Adopt the target marketing approach and then<br />
concentrate our marketing efforts on a few key market<br />
segments.<br />
Introduce market and product positioning approach<br />
to develop tailor-made products for specific target<br />
markets<br />
The current travel trends as well as the forecast at all<br />
levels send a clear message to destination North West. As<br />
the destination we should act accordingly and adjust our<br />
strategies, programmes and focus. High consideration<br />
should be given to creating competitiveness through<br />
innovation and partnership. The future of tourism<br />
remains bright; and with the necessary expertise, we<br />
march into it with boldness.<br />
Enjoy the publication<br />
6 |ISSUE 4|www.mzanzitravel.co.za | MZANZI TRAVEL
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