Orange County Benchmarking and Target Industry Analysis: Spotlight

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food services growth and the existing manufacturing strength, SDG recommends the following industries to target: � Amusement and Theme Parks � Continuing Care Retirement Communities � Frozen Specialty Food Manufacturing � Manufacturing Canned Specialty Foods � Concrete Pipe Manufacturing � Other Structural Clay Product Manufacturing � Telemarketing Bureaus and Other Contact Centers � Animal Food Manufacturing � Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing Compared to five years ago, community leaders feel that progress has been made—which is confirmed by this report. While challenges still exist, the county has the ability to “re‐invent” itself—which will require strategic planning for the future and the need to enlist the support of Orange County residents. 4
Introduction to the Study In the fall of 2005, the Orange County Economic Development Partnership (OCEDP) asked the Indiana Business Research Center (IBRC) at Indiana University’s Kelley School of Business to study the Orange County economy, benchmark its performance against comparable counties and conduct a targeted industry analysis to determine which industries the OCEDP could consider targeting in its development efforts. Since that study’s 2006 release, Orange County has undergone several major changes—including the re‐ opening of the French Lick Hotel and Casino as well as the West Baden Springs Hotel. Subsequently, the OCEDP requested another study to benchmark its performance against comparable counties and insights on industries that it could target for economic development. By comparing Orange County to its peers, its relative strengths and weaknesses may be reviewed by local citizens, planners and community leaders, business employees and organizations considering where to locate or expand their operations. Moreover, by conducting such studies regularly over time, a community can establish a basis for tracking its progress toward desired goals and for understanding fundamental trends affecting its competitive positioning. This report begins with a summary of how the peer counties were selected, followed by detailed analysis of eight economic categories and the county’s performance relative to its peers and other rural casino resort counties. These analyses are based on predominantly public data available for all the peer counties, with additional perspective obtained via a focus group of several local community leaders. The report concludes with discussion of potential growth industries that Orange County’s economic development efforts could target. Selection of Peer Counties The IBRC selected 10 peer counties based on similarities to Orange County in the year 2000 (see Figure 1). This retroactive approach benchmarks Orange Countyʹs socioeconomic trends against communities it was similar to recently but which may now be on divergent paths. Identifying those communities that have prospered the most since 2000 may spur subsequent research to determine why some communities have outperformed Orange County. 5
Page 1 and 2: Orange County Benchmarking & Target
Page 3 and 4: Table of Contents EXECUTIVE SUMMARY
Page 5: The IBRC research team conducted a
Page 9 and 10: common reason for a county with a l
Page 11 and 12: Census Counts Change 2000 to 2010 2
Page 13 and 14: Figure 5: Population Distribution i
Page 15 and 16: Education and Educational Attainmen
Page 17 and 18: Figure 9: Percentage of High School
Page 19 and 20: Industry Mix by Employment and Occu
Page 21 and 22: employment in Orange County by the
Page 23 and 24: Table 6: Occupation Cluster Mix of
Page 25 and 26: Figure 11: Share of Manufacturing a
Page 27 and 28: Table 7: Average Wage Distribution,
Page 29 and 30: Table 8: Composition of Personal In
Page 31 and 32: Commuting Patterns The availability
Page 33 and 34: Figure 18: 2009 Gross Earnings Flow
Page 35 and 36: OC and Its Peers: Innovation None o
Page 37 and 38: Figure 20: Comparison of Foreclosur
Page 39 and 40: Economic Distress Following the aft
Page 41 and 42: OC and Its Peers: Distress Indicato
Page 43 and 44: Comparing Orange County against Oth
Page 45 and 46: Table 12: Educational Attainment Le
Page 47 and 48: its peers—both in 2010 and thus f
Page 49 and 50: Strengths and Weaknesses for New Em
Page 51 and 52: The distances and travel times to n
Page 53 and 54: NAICS Title LQ 23 Construction 1.29
Page 55 and 56: � 311411 ‐ Frozen Fruit, Juice,
Page 57 and 58:
� Telemarketing bureaus. � Tele
Page 59 and 60:
Conclusion The past decade has ushe
Page 61 and 62:
usually described from a variety of
Page 63 and 64:
Appendix B: Supplemental Data Table
Page 65 and 66:
Company Name Employees SIC/Product
Page 67 and 68:
Appendix C: Summary of 7/21/2011 Em
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Orange County Benchmarking and Target Industry Analysis: Spotlight

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