16.01.2017 Views

The First 100 Days

The_First_100_Days_US-Canada_version

The_First_100_Days_US-Canada_version

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

20. Tweet Tweet<br />

Trump Tweets Since the Election<br />

Cumulative Post-Election Tweets by @RealDonaldTrump<br />

Breakdown of<br />

Trump Post-Election Tweets<br />

240<br />

180<br />

222<br />

Economy<br />

11%<br />

Foreign<br />

Policy<br />

8%<br />

Election<br />

30%<br />

120<br />

Other<br />

15%<br />

60<br />

Media<br />

18%<br />

Transition<br />

18%<br />

2016 Post-Election Tweets: 222<br />

0<br />

Nov 09, 2016 Dec 28, 2016<br />

You May Not Know: <strong>The</strong> theme of Trump as “disrupter” will clearly extend to White House communication. But the White House<br />

is not the only US Government agency using twitter (many signed up in 2009). <strong>The</strong> DOJ convened a working group for Twitter use<br />

in 2010. <strong>The</strong> CIA sent its first tweet in 2014. <strong>The</strong> EPA has 29 pages of procedural guidelines on use of social media. <strong>The</strong><br />

Education Department has 4 people contributing to financial aid-related tweets, and the SEC has regional “Twitter committees”<br />

with rotating officials to write tweets.<br />

Deutsche Bank<br />

Source: Twitter. NY Times. WSJ. Data from Nov 8, 2016 to Dec 31, 2016.<br />

Note: Number of tweets and topic categorization based on the views of CIB Capital Markets Strategy team. Does not include<br />

tweets subsequently deleted.<br />

39

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!