A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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average drive time <strong>to</strong> services<br />
Life in any type of area can be much harder if it takes disproportionately longer<br />
<strong>to</strong> travel <strong>to</strong> basicservices, such as shops or GPs.<br />
Differences in travel times vary according <strong>to</strong> transport mode. Driving times <strong>to</strong><br />
most services for both urban and <strong>rural</strong> areas could be described as brief, at less<br />
than 10 minutes from all but the most remote <strong>rural</strong> areas. Shopping centres<br />
and GPs are typical of services that take longer <strong>to</strong> reach from both more <strong>rural</strong><br />
and more remote areas. Driving times <strong>to</strong> libraries, not shown here, display a<br />
similar pattern. Journey times <strong>to</strong> petrol stations and primary schools seem <strong>to</strong> be<br />
determined by ‘<strong>rural</strong>ity’ alone, with all three types of <strong>rural</strong> area showing times<br />
that are high in relative terms, but still less than 10 minutes. Driving times <strong>to</strong><br />
many services – police stations, banks, general s<strong>to</strong>res, and nurseries – are also<br />
relatively higher in <strong>rural</strong> areas only, although the average driving times vary.
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