A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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eferences<br />
• Allen P (2008) ‘Comparing area classifications’, Regional Trends 40, pp 21-<br />
30, available at:www.statistics.gov.uk/cci/article.asp?ID=1975<br />
• Kyte L and Wells C (2010) ‘Variations in life expectancy between <strong>rural</strong> and<br />
urban areas of <strong>England</strong>,2001–07,’ Health Statistics Quarterly 46, pp 27-52,<br />
available at:www.statistics.gov.uk/cci/article.asp?ID=2425<br />
• Poverty Site (2009) Indica<strong>to</strong>rs of poverty and social exclusion in <strong>rural</strong><br />
<strong>England</strong> 2009:www.poverty.org.uk/reports/<strong>rural</strong>%202009.pdf<br />
• Scott A, Gilbert A and Gelan A (2007), ‘The Urban-Rural Divide: Myth or<br />
Reality’, The MacaulayLand Use Research Institute, available at: www.<br />
macaulay.ac.uk/<strong>rural</strong>sustainability/RS_applications.php
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