A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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average travel time by public transport<br />
Public transport travel times shown in are relatively similar in urban areas and<br />
small <strong>to</strong>wns areas, at typically 10 minutes for post offices, banks and general<br />
s<strong>to</strong>res. Times for <strong>rural</strong> areas are much higher, rising <strong>to</strong> over an hour for access<br />
<strong>to</strong> chemists in the most remote <strong>rural</strong> areas (most of which are in the Shetland<br />
Islands). For people without access <strong>to</strong> a car, therefore, access <strong>to</strong> even the most<br />
everyday services may be a barrier <strong>to</strong> living in a <strong>rural</strong> area. Furthermore, the<br />
extent <strong>to</strong> which services can be accessed in different ways (for example by<br />
offering home delivery) may vary between area types.
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