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A Guide to rural England.

The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.

The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.

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demographics<br />

Population pyramids demonstrate the age and gender structure of a population.<br />

The graph shows the populations of urban small areas in <strong>England</strong> as bars,<br />

compared with <strong>rural</strong> ones,shown as lines. The English population pyramid for<br />

<strong>rural</strong> areas has a corseted appearance. There are relatively low proportions of<br />

people aged 20 <strong>to</strong> 39 in <strong>rural</strong> areas, a roughly average proportion aged 40 <strong>to</strong><br />

44, and particularly high proportions thereafter, peaking at age 60 <strong>to</strong> 64. The<br />

higher proportion of people in their late 40s and above-average proportion of<br />

children aged 10 <strong>to</strong> 14 in <strong>rural</strong> areas may indicate migration <strong>to</strong> the countryside<br />

by parents with school-age children, from either urban areas or abroad.

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