A Guide to rural England.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
The fourth area of the exploration project will seek to focus on the rural inhabitant, this area will gain insights into daily lives of rural inhabitants using one form or another of transport from 3 different age group perspectives. This will consist of hard data, surveys and interviews, shadowing to observe rituals and habits and also 3x user journeys from which insights can be generated and potential opportunities.
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ural england<br />
Despite the continued spread of our <strong>to</strong>wns and cities, the UK geographic<br />
landscape is still predominantly <strong>rural</strong>. For all four countries in the UK, less than<br />
onethird of the land area is classified as urban. However, at least 60 per cent of<br />
the population is concentrated in these smaller urban areas.
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