DRAFT TRANSIT GEAR CHANGE BOOK

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IMPACT Maxibus The Maxibus format dominates the streetscape, and is able to command attention everywhere it travels. Maxibuses ensure noticeability and facilitate an elevated perception of your brand. The Maxibus allows advertisers be active across a large coverage area, ensuring exposure in key retail, business and residential precincts. Like other wrapped vehicles, the Maxibus can be used as stand alone feature or as a tactical component of a multi layered campaign.
IMPACT Megaside The Megaside provides the ultimate creative canvas, combining high impact premium panels with frequency and proximity to city and key suburban locations. The true ‘King of the CBD’ The Megaside acts as a Large Format billboard on the move. This format generates mass impact and its size and scale signify premium quality. This format is generally focussed in and around the CBD ensuring business and retail exposure, but also travels into residential areas.
Page 2 and 3: We’ve always said Transit works t
Page 4 and 5: …so it’s no wonder Transit cont
Page 6 and 7: 61% of people see TRANSIT ADS AT LE
Page 8 and 9: If you’re searching for BROADCAST
Page 10 and 11: IMPACT IMPACT FORMATS The biggest a
Page 12 and 13: ENGAGEMENT ENGAGEMENT FORMATS These
Page 14 and 15: IMPACT Maxitram MaxiTrams are an ic
Page 18 and 19: IMPACT Showcase The Showcase format
Page 20 and 21: BROADCAST Portrait Side The combina
Page 22 and 23: BROADCAST Superside The Superside f
Page 24 and 25: BROADCAST City Square City Squares
Page 26 and 27: ENGAGEMENT Interiors Interiors are
Page 28 and 29: 39% Like seeing transit See transit

DRAFT TRANSIT GEAR CHANGE BOOK

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