DRAFT TRANSIT GEAR CHANGE BOOK

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IMPACT Showcase The Showcase format allows brands to Showcase their advertising boldly on the bus side, speaking directly to a large audience. The format delivers impact that is likened to that of a large format billboard, amplified by being on the move. The Showcase format performs particularly well delivering impact at scale, reaching large audiences, frequently throughout the week. Their position on the vehicle enables facilitates a string brand moment, reaching pedestrian, cycling and vehicular traffic.
IMPACT Fullback Fullbacks allow advertisers to share their brand with the transit audience, impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact and presence of a billboard on the move. Fullbacks are one of the best formats when it comes to delivering impact at scale. They offer a lengthened viewing opportunity due to their position on the vehicle and achieve high impact because of their size and dominance of the space.
Page 2 and 3: We’ve always said Transit works t
Page 4 and 5: …so it’s no wonder Transit cont
Page 6 and 7: 61% of people see TRANSIT ADS AT LE
Page 8 and 9: If you’re searching for BROADCAST
Page 10 and 11: IMPACT IMPACT FORMATS The biggest a
Page 12 and 13: ENGAGEMENT ENGAGEMENT FORMATS These
Page 14 and 15: IMPACT Maxitram MaxiTrams are an ic
Page 16 and 17: IMPACT Maxibus The Maxibus format d
Page 20 and 21: BROADCAST Portrait Side The combina
Page 22 and 23: BROADCAST Superside The Superside f
Page 24 and 25: BROADCAST City Square City Squares
Page 26 and 27: ENGAGEMENT Interiors Interiors are
Page 28 and 29: 39% Like seeing transit See transit

DRAFT TRANSIT GEAR CHANGE BOOK

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