DRAFT TRANSIT GEAR CHANGE BOOK

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BROADCAST City Square City Squares provide a powerful format to build frequency, and penetrate CBD and suburban areas effectively. Featured on trams only there are four dedicated panels per tram with two on each side. A square format ideal for both simple headlines as well as brand and retail messages, the City Square panels are 50% larger than street furniture and are positioned on central city routes.
BROADCAST Metroback MetroBacks are a cost effective way to position your brand in front of a large audience, with exceptional, eye level exposure to motorists. MetroBacks are available from most depots and can be bought line-by-line, or in the recommended light, medium and heavyweight packs. Panels can also be bought by market and skewed to different locations depending on the needs of the advertiser.
Page 2 and 3: We’ve always said Transit works t
Page 4 and 5: …so it’s no wonder Transit cont
Page 6 and 7: 61% of people see TRANSIT ADS AT LE
Page 8 and 9: If you’re searching for BROADCAST
Page 10 and 11: IMPACT IMPACT FORMATS The biggest a
Page 12 and 13: ENGAGEMENT ENGAGEMENT FORMATS These
Page 14 and 15: IMPACT Maxitram MaxiTrams are an ic
Page 16 and 17: IMPACT Maxibus The Maxibus format d
Page 18 and 19: IMPACT Showcase The Showcase format
Page 20 and 21: BROADCAST Portrait Side The combina
Page 22 and 23: BROADCAST Superside The Superside f
Page 26 and 27: ENGAGEMENT Interiors Interiors are
Page 28 and 29: 39% Like seeing transit See transit

DRAFT TRANSIT GEAR CHANGE BOOK

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