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IMPACT<br />
Showcase<br />
The Showcase format allows brands to Showcase their advertising boldly on<br />
the bus side, speaking directly to a large audience. The format delivers<br />
impact that is likened to that of a large format billboard, amplified by being<br />
on the move.<br />
The Showcase format performs<br />
particularly well delivering impact<br />
at scale, reaching large<br />
audiences, frequently throughout<br />
the week. Their position on the<br />
vehicle enables facilitates a string<br />
brand moment, reaching<br />
pedestrian, cycling and vehicular<br />
traffic.