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February <strong>15</strong> - 21, 20<strong>17</strong> www.TheTownCommon.com Page <br />

PianoArc’s Brockett360 Stars in Super Bowl<br />

Continued from page 1<br />

Johnson said, “was an overnight<br />

success” four years in the making.<br />

“Way to go Brockett!” he wrote.<br />

PianoArc is also a Massachusetts<br />

North Shore success story. The<br />

keyboard, which now weighs<br />

less than 200 pounds and can<br />

be assembled in an hour by one<br />

person, is built in Essex by Atlantic<br />

International Models with the<br />

help of Lightspeed Manufacturing<br />

in Haverhill and Merrimack Tool<br />

Co. in Amesbury.<br />

Johnson is shy about discussing<br />

the price tag for one of his circular<br />

keyboards, which he describes as<br />

the “Ferrari of keyboards.”<br />

The Brock360 looks like<br />

something out of science fiction.<br />

A wide red stripe encircles the<br />

288 black-and-white wood keys,<br />

surrounded by green, yellow, red<br />

and blue LED lights. For the<br />

Super Bowl, the team used only<br />

white lights to make the keyboard<br />

stand out in the dark.<br />

Traditional keyboards have<br />

fewer keys, a maximum of 88.<br />

Humans can hear <strong>12</strong>0 different<br />

notes, Johnson said. So musicians<br />

use several keyboards to produce<br />

different sounds at the same time.<br />

PianoArc’s instrument is like<br />

having three keyboards in one.<br />

And Johnson believes the<br />

evolution of the Brockett360 is<br />

only beginning.<br />

“We have not explored fully its<br />

potential,” he said.<br />

Johnson has been building,<br />

as well as playing, keyboards<br />

since he was 13, but he credits<br />

Parsons with the idea of a circular<br />

keyboard. Friends since he played<br />

trumpet in Johnson’s band at<br />

Bucknell, Parsons was playing<br />

keyboard for Lady Gaga, when<br />

he approached Johnson about<br />

creating a keyboard that would<br />

give him greater stage presence.<br />

Guitarists, vocalists and<br />

drummers exude presence<br />

on stage, Johnson said, but<br />

keyboardists “look like data entry<br />

professionals.”<br />

The team decided to try to<br />

build a keyboard that gave greater<br />

presence and new capabilities for<br />

a showman like Parsons.<br />

It took four months, but the<br />

team built it just in time to load<br />

the mammoth instrument onto<br />

a truck headed for Korea. At that<br />

time, Johnson, who had a strong<br />

background in retail, wholesale<br />

and software, was not thinking<br />

about building exotic keyboards<br />

as a business.<br />

After receiving great reactions<br />

to the keyboard from crowds in<br />

30 countries during Lady Gaga’s<br />

“Born This Way” tour in 20<strong>12</strong><br />

and “ArtPop” tour a year later,<br />

Johnson knew he had a winning<br />

product. But it needed work.<br />

So during breaks in the tours,<br />

Parsons, chief technical officer<br />

Starkey and Johnson began<br />

improving the instrument.<br />

PianoArc debuted its latest<br />

model at the National Association<br />

of Music Merchants conference.<br />

“Wow! Four days at the NAMM<br />

show in Anaheim has given us a<br />

sense of the possibilities for this<br />

concept,” Johnson wrote at the<br />

time. “Thank you to everyone who<br />

stopped by, played, discussed, and<br />

shared with us their visions for<br />

this new generation of keyboard<br />

products. We’re already back at<br />

work planning the next phase of<br />

production.”<br />

As the keyboard evolved, the<br />

accolades showered down on it.<br />

Superstar musicians, including<br />

David Rosenthal, Billy Joel’s<br />

music director and renowned<br />

keyboard programmer, stopped<br />

by the NAMM convention to<br />

give the PianoArc a whirl.<br />

In 20<strong>15</strong>, PianoArc won the<br />

Chestnut Innovation Center Becomes CI Works<br />

Continued from page 1<br />

innovation. They also wanted to<br />

jettison the name Chestnut, for<br />

the street the buildings were on,<br />

because it carried no meaning.<br />

“Chestnut is not a well known<br />

street even in Amesbury,” Friery<br />

said.<br />

They also wanted to drop the<br />

word, center, from the name<br />

because “it sounds too academic,”<br />

he said.<br />

They replaced it with the word,<br />

Works, to emphasize their mission<br />

of creating jobs, particularly<br />

manufacturing jobs.<br />

The success CI Works is<br />

enjoying in Amesbury has<br />

caught the attention of the<br />

state Executive Office for the<br />

Department of Housing and<br />

Economic Development. The<br />

agency has asked O’Brien and<br />

Friery and provided a $25,000<br />

grant to expand its operations to<br />

other Massachusetts towns and<br />

cities.<br />

CI Works plans to open a<br />

second facility in the large,<br />

now vacant Cape Cod Times<br />

newspaper building in Barnstable.<br />

In the future, it hopes to expand<br />

to Lawrence.<br />

Both Barnstable, the Cape’s<br />

largest community, and Lawrence<br />

are designated Patterns by the & Accessories state as<br />

Gateway Cities, which qualifies<br />

them for additional state grants<br />

and financial aid.<br />

In Barnstable, CI Works plans<br />

to focus on the blue economy,<br />

industries and businesses that<br />

thrive on bring close to the<br />

ocean. Like other vacation<br />

locales, including Nantucket and<br />

Martha’s Vineyard, Barnstable<br />

is losing year-round residents<br />

because many of its jobs are<br />

seasonal.<br />

One of CI Works’ first tenants<br />

at the Barnstable facility will be<br />

Cape Built, a vacation home<br />

developer, which is designing<br />

cottages that exceed the standards<br />

set by the Federal Emergency<br />

Management Administration for<br />

hurricanes and rising tides by 20<br />

years.<br />

Friery said he expects the new<br />

facility will attract companies<br />

initially that are suppliers to Cape<br />

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prestigious<br />

competition in Boston. It was also<br />

a finalist in the Einstein Awards.<br />

But all previous accolades dim<br />

by comparison to sharing the stage<br />

with Lady Gaga as 1<strong>17</strong>.5 million<br />

people watched the Brockett360<br />

in action during her 13-minute<br />

performance.<br />

For more information, visit<br />

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The Town<br />

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Amesbury Mayor Ken Grey, state<br />

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Sen. Kathleen O’Connor Ives, D-<br />

Newburyport, and state Rep. Jim<br />

Kelcourse, R-Amesbury, who have<br />

opened doors to city and state<br />

departments and agencies. U.S.<br />

Rep. Seth Moulton, D-Lynn, has<br />

embraced CI Works as part of his<br />

economic development platform.<br />

One of the key state agencies<br />

supporting CI Works and its<br />

tenants is the Massachusetts<br />

Clean Energy Center. Through<br />

its InnovateMass program, the<br />

center helped fund a collaboration<br />

lab for CI Works that includes<br />

the 3D printer and supporting<br />

software.<br />

Last week, the Baker Polito<br />

administration announced it<br />

is awarding one of the tenants,<br />

INroof Solar $42,100 to install<br />

a metal roof on the CI Works<br />

building that will integrate a<br />

solar thermal energy collection<br />

system to provide heat in the cold<br />

months.<br />

For more information on CI<br />

Works, visit its web site at www.<br />

ciworks.us.<br />

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