TTC_02_15_17_Vol.13-No.16.p1-12
TTC_02_15_17_Vol.13-No.16.p1-12.pdf
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February <strong>15</strong> - 21, 20<strong>17</strong> www.TheTownCommon.com Page <br />
PianoArc’s Brockett360 Stars in Super Bowl<br />
Continued from page 1<br />
Johnson said, “was an overnight<br />
success” four years in the making.<br />
“Way to go Brockett!” he wrote.<br />
PianoArc is also a Massachusetts<br />
North Shore success story. The<br />
keyboard, which now weighs<br />
less than 200 pounds and can<br />
be assembled in an hour by one<br />
person, is built in Essex by Atlantic<br />
International Models with the<br />
help of Lightspeed Manufacturing<br />
in Haverhill and Merrimack Tool<br />
Co. in Amesbury.<br />
Johnson is shy about discussing<br />
the price tag for one of his circular<br />
keyboards, which he describes as<br />
the “Ferrari of keyboards.”<br />
The Brock360 looks like<br />
something out of science fiction.<br />
A wide red stripe encircles the<br />
288 black-and-white wood keys,<br />
surrounded by green, yellow, red<br />
and blue LED lights. For the<br />
Super Bowl, the team used only<br />
white lights to make the keyboard<br />
stand out in the dark.<br />
Traditional keyboards have<br />
fewer keys, a maximum of 88.<br />
Humans can hear <strong>12</strong>0 different<br />
notes, Johnson said. So musicians<br />
use several keyboards to produce<br />
different sounds at the same time.<br />
PianoArc’s instrument is like<br />
having three keyboards in one.<br />
And Johnson believes the<br />
evolution of the Brockett360 is<br />
only beginning.<br />
“We have not explored fully its<br />
potential,” he said.<br />
Johnson has been building,<br />
as well as playing, keyboards<br />
since he was 13, but he credits<br />
Parsons with the idea of a circular<br />
keyboard. Friends since he played<br />
trumpet in Johnson’s band at<br />
Bucknell, Parsons was playing<br />
keyboard for Lady Gaga, when<br />
he approached Johnson about<br />
creating a keyboard that would<br />
give him greater stage presence.<br />
Guitarists, vocalists and<br />
drummers exude presence<br />
on stage, Johnson said, but<br />
keyboardists “look like data entry<br />
professionals.”<br />
The team decided to try to<br />
build a keyboard that gave greater<br />
presence and new capabilities for<br />
a showman like Parsons.<br />
It took four months, but the<br />
team built it just in time to load<br />
the mammoth instrument onto<br />
a truck headed for Korea. At that<br />
time, Johnson, who had a strong<br />
background in retail, wholesale<br />
and software, was not thinking<br />
about building exotic keyboards<br />
as a business.<br />
After receiving great reactions<br />
to the keyboard from crowds in<br />
30 countries during Lady Gaga’s<br />
“Born This Way” tour in 20<strong>12</strong><br />
and “ArtPop” tour a year later,<br />
Johnson knew he had a winning<br />
product. But it needed work.<br />
So during breaks in the tours,<br />
Parsons, chief technical officer<br />
Starkey and Johnson began<br />
improving the instrument.<br />
PianoArc debuted its latest<br />
model at the National Association<br />
of Music Merchants conference.<br />
“Wow! Four days at the NAMM<br />
show in Anaheim has given us a<br />
sense of the possibilities for this<br />
concept,” Johnson wrote at the<br />
time. “Thank you to everyone who<br />
stopped by, played, discussed, and<br />
shared with us their visions for<br />
this new generation of keyboard<br />
products. We’re already back at<br />
work planning the next phase of<br />
production.”<br />
As the keyboard evolved, the<br />
accolades showered down on it.<br />
Superstar musicians, including<br />
David Rosenthal, Billy Joel’s<br />
music director and renowned<br />
keyboard programmer, stopped<br />
by the NAMM convention to<br />
give the PianoArc a whirl.<br />
In 20<strong>15</strong>, PianoArc won the<br />
Chestnut Innovation Center Becomes CI Works<br />
Continued from page 1<br />
innovation. They also wanted to<br />
jettison the name Chestnut, for<br />
the street the buildings were on,<br />
because it carried no meaning.<br />
“Chestnut is not a well known<br />
street even in Amesbury,” Friery<br />
said.<br />
They also wanted to drop the<br />
word, center, from the name<br />
because “it sounds too academic,”<br />
he said.<br />
They replaced it with the word,<br />
Works, to emphasize their mission<br />
of creating jobs, particularly<br />
manufacturing jobs.<br />
The success CI Works is<br />
enjoying in Amesbury has<br />
caught the attention of the<br />
state Executive Office for the<br />
Department of Housing and<br />
Economic Development. The<br />
agency has asked O’Brien and<br />
Friery and provided a $25,000<br />
grant to expand its operations to<br />
other Massachusetts towns and<br />
cities.<br />
CI Works plans to open a<br />
second facility in the large,<br />
now vacant Cape Cod Times<br />
newspaper building in Barnstable.<br />
In the future, it hopes to expand<br />
to Lawrence.<br />
Both Barnstable, the Cape’s<br />
largest community, and Lawrence<br />
are designated Patterns by the & Accessories state as<br />
Gateway Cities, which qualifies<br />
them for additional state grants<br />
and financial aid.<br />
In Barnstable, CI Works plans<br />
to focus on the blue economy,<br />
industries and businesses that<br />
thrive on bring close to the<br />
ocean. Like other vacation<br />
locales, including Nantucket and<br />
Martha’s Vineyard, Barnstable<br />
is losing year-round residents<br />
because many of its jobs are<br />
seasonal.<br />
One of CI Works’ first tenants<br />
at the Barnstable facility will be<br />
Cape Built, a vacation home<br />
developer, which is designing<br />
cottages that exceed the standards<br />
set by the Federal Emergency<br />
Management Administration for<br />
hurricanes and rising tides by 20<br />
years.<br />
Friery said he expects the new<br />
facility will attract companies<br />
initially that are suppliers to Cape<br />
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prestigious<br />
competition in Boston. It was also<br />
a finalist in the Einstein Awards.<br />
But all previous accolades dim<br />
by comparison to sharing the stage<br />
with Lady Gaga as 1<strong>17</strong>.5 million<br />
people watched the Brockett360<br />
in action during her 13-minute<br />
performance.<br />
For more information, visit<br />
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opened doors to city and state<br />
departments and agencies. U.S.<br />
Rep. Seth Moulton, D-Lynn, has<br />
embraced CI Works as part of his<br />
economic development platform.<br />
One of the key state agencies<br />
supporting CI Works and its<br />
tenants is the Massachusetts<br />
Clean Energy Center. Through<br />
its InnovateMass program, the<br />
center helped fund a collaboration<br />
lab for CI Works that includes<br />
the 3D printer and supporting<br />
software.<br />
Last week, the Baker Polito<br />
administration announced it<br />
is awarding one of the tenants,<br />
INroof Solar $42,100 to install<br />
a metal roof on the CI Works<br />
building that will integrate a<br />
solar thermal energy collection<br />
system to provide heat in the cold<br />
months.<br />
For more information on CI<br />
Works, visit its web site at www.<br />
ciworks.us.<br />
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