BETTER BUSINESS BETTER WORLD

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EXHIBIT 2: 60 biggest market opportunities related to delivering the Global Goals Food and Agriculture Cities Energy and Materials Health and Well-Being 1 Reducing food waste in value chain Affordable housing Circular models - automotive Risk pooling 2 Forest ecosystem services Energy efficiency - buildings Expansion of renewables Remote patient monitoring 3 Low-income food markets Electric and hybrid vehicles Circular models - appliances Telehealth 4 Reducing consumer food waste Public transport in urban areas Circular models - electronics Advanced genomics 5 Product reformulation Car sharing Energy efficiency - nonenergy intensive industries Activity services 6 Technology in large-scale farms Road safety equipment Energy storage systems Detection of counterfeit drugs 7 Dietary switch Autonomous vehicles Resource recovery Tobacco control 8 Sustainable aquaculture ICE vehicle fuel efficiency End-use steel efficiency Weight management programs 9 Technology in smallholder farms Building resilient cities Energy efficiency - energy intensive industries Better disease management 10 Micro-irrigation Municipal water leakage Carbon capture and storage Electronic medical records 11 Restoring degraded land Cultural tourism Energy access Better maternal and child health 12 Reducing packaging waste Smart metering Green chemicals Healthcare training 13 Cattle intensification Water and sanitation infrastructure Additive manufacturing Low-cost surgery 14 Urban agriculture Office sharing Local content in extractives 15 Timber buildings Shared infrastructure 16 Durable and modular buildings Mine rehabilitation 17 Grid interconnection 14
Leading for sustainable development The Commission has identified the following six actions you can take as a business leader to capture your share of this prize. All of them need real leadership from the top, to inspire purpose and commitment among everyone in your business and to transform the markets in which you all operate together. 1. Build support for the Global Goals as the right growth strategy in your companies and across the business community. The more business leaders who understand the business case for the Global Goals, the faster progress will be towards better business in a better world. 2. Incorporate the Global Goals into company strategy. That means applying a Global Goals lens to every aspect of strategy: appointing board members and senior executives to prioritise and drive execution; aiming strategic planning and innovation at sustainable solutions; marketing products and services that inspire consumers to make sustainable choices; and using the goals to guide leadership development, women’s empowerment at every level, regulatory policy and capital allocation. Achieving the Global Goals will create 380 million new jobs by 2030. 11 You need to make sure your new jobs and any others you generate are decent jobs with a living wage, not only in your immediate operations but across your supply chains and distribution networks. And you need to help investors understand the scale of value that sustainable business can create. 3. Drive the transformation to sustainable markets with sector peers. Shifting whole sectors onto a sustainable footing in line with the Global Goals will unlock much bigger business opportunities. Consider food and agriculture. A global food and agriculture system in line with the Global Goals would deliver nutritious, affordable food for a growing world population, generate higher incomes – especially for the world’s 1.5 billion smallholders – and help restore forests, freshwater resources and vital ecosystems, including the world's oceans. It would create new economic value of more than US$2 trillion by 2030 and would be much more resilient to climate risk. 12 “Business as usual” will not achieve this market transformation. Nor will disruptive innovation by a few sustainable pioneers be enough to drive the shift: the whole sector has to move. Forward-looking business leaders are working with sector peers and stakeholders to map their collective route to a sustainable competitive playing field, identifying tipping points, prioritising the key technology and policy levers, developing new skill profiles and jobs, quantifying new financing requirements, and laying out the elements of a just transition. Over the next 15 years, driving system change in line with the Global Goals with sector peers will be an essential, differentiating skill for a world-class business leader. It means shaping new 15
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such as mandatory carbon pricing. A
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Photocredit: Flickr/ morganmorgan a
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year. 163 Nearly US$100 trillion is
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The lack of a standardised system f
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strategic alignment with the Global
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amounts of private capital. Specifi
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alignment, is a further innovative
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4.3 Aligning regulation with invest
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governments making the repayments a
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More than half of the Global Goals
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percent, or 200 million people worl
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to the centre of business practice,
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any other (see Section 2.3). Yet 26
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electorates are angry and fearful.
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Unilever promotes health and well-b
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The Commission believes it would be
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6. CONCLUSION This report has prese
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through putting less tax on labour
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such catalytic ideas, which could c
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Photo credit: Hailey Tucker and Gis
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18 United Nations World Commission
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57 International Energy Agency (IEA
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95 Data-Pop Alliance, 2015. Reflect
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139 World Cocao Foundation, 2014. C
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184 IFC, 2009. In a Historic Step,
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227 UN Women, 2016. UN Women Annual
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Lagos Deep Offshore Logistics Base
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Business and Sustainable Developmen
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BETTER BUSINESS BETTER WORLD

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