BETTER BUSINESS BETTER WORLD

EXHIBIT 11:
Number and valuation of unicorns by Global Goals
business theme
Opportunity Area; Valuation in US$ billions
Number of Current
Unicorns
Mobility systems 116
8
Circular economy
manufacturing
New healthcare
solutions
27
33
4
14
Buildings solutions
17
1
Healthy lifestyles
7
3
Clean energy
3
1
Food loss & waste
2
1
Box 1: Innovating for success in fast-growing sustainable markets: four
case examples
Insurer MicroEnsure is bringing affordable insurance to previously unreachable
groups via a model inspired by the popular computer game Angry Birds. The
company saw an opportunity in providing health, life and disability insurance cover
for low-income groups in Asia and Africa. These groups represent a US$40 billion
market opportunity for insurance companies. 109 But as they face extensive risks
and can only afford tiny premiums, they tend to get overlooked. For instance, in
Africa less than three percent of the population has health insurance. 110 Working
with local telecoms companies and big insurance providers, MicroEnsure created an
Angry Birds model: free but with paid-for bolt-ons. It provides free basic insurance
in exchange for improved consumer loyalty to local telecoms companies, with the
option for consumers to buy more extensive cover once they understand the value of
being insured. 111 In effect, MicroEnsure extended its market by finding ways to bring
affordable insurance to previously unreachable groups. For more detail on this case,
see report.businesscommission.org.
A joint venture between Nissan and Enel Group is allowing electric vehicle owners
to sell energy back to the grid, empowering consumers and raising the prospect of
mass clean energy storage. 112 Hooking Nissan LEAF electric vehicles up to Enel’s
Vehicle to Grid (V2G) infrastructure allows power from distributed batteries to go
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