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BETTER BUSINESS BETTER WORLD

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CONTENTS<br />

The commissioners<br />

The challenge<br />

Executive summary<br />

The business case for the Global Goals<br />

Leading for sustainable development<br />

Making the choice<br />

2<br />

6<br />

10<br />

12<br />

15<br />

17<br />

1. Introduction: The Global Goals and why they<br />

matter for business<br />

1.1 The Global Goals for Sustainable Development<br />

1.2 The Global Goals need business: business needs the Global Goals<br />

19<br />

22<br />

23<br />

2. Major market opportunities opened up by<br />

delivering the Global Goals<br />

2.1 The 60 fastest-growing sustainable market opportunities<br />

2.2 Opportunities by economic system<br />

2.3 Progress on all the Global Goals is needed to deliver all the benefits<br />

2.4 Pricing of externalities would increase the value of market<br />

opportunities<br />

2.5 Geographic distribution of opportunities<br />

2.6 The impact on jobs<br />

26<br />

27<br />

30<br />

34<br />

35<br />

38<br />

40<br />

3. Leading for better business and a better world<br />

3.1 Sustainability is already good business<br />

3.2 Innovative businesses are already capturing Global Goals<br />

opportunities<br />

3.3 Transforming the way business operates for better business and a<br />

better world<br />

3.4 Gaining commitment from CEOs and boards<br />

42<br />

43<br />

44<br />

51<br />

51<br />

4

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