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Tan Siew Hoon Singapore - Tourism NSW

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Where are customers going to visit and why?<br />

• China - New gateways via AirAsia, cheap & strong VFR traffic<br />

• Taiwan - Perceived as NEW, Family & Singles friendly, Good<br />

Food, Shopping, Diverse Activities<br />

• Hong Kong / Macau - Family & Singles friendly for short<br />

breakaway, Good Food & Shopping<br />

• Korea / Japan - Good Value, Culture, Shopping, Ski (Korea),<br />

High Aspiration (Japan)<br />

• London/ Europe - Renewed Interest , Airfare driven

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