Tan Siew Hoon Singapore - Tourism NSW

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What are our partnerships designed to achieve? • Ensure Sydney/NSW is active in every booking channel • Use partners media reach to keep NSW top of mind • Provide incremental arrivals to NSW • Campaigns & promotions designed to increase LOS (Length of Stay) and regional dispersal • Educate Malaysia on unique holiday experiences • Extend our reach, eg databases, mainstream media channels
2010 Campaigns • Great Australian Journeys Campaign • Only in Australia Campaign • Family Fun Campaign
Page 1 and 2: Tan Siew Hoon Singapore
Page 3 and 4: Outbound - exotic, up & coming •
Page 5 and 6: Peak seasons Group Travel Seasons
Page 7 and 8: Distribution - Key Agents & Trends
Page 9 and 10: Current key activities 2 Key campai
Page 11 and 12: Working in Singapore market 2 Key P
Page 13 and 14: Tan Siew Hoon Malaysia
Page 15 and 16: What is going to happen? • Rise i
Page 17: Booking trends • Booking 3 to 6 m
Page 21 and 22: Calender of activities Jan - Dec 20
Page 23 and 24: India - current market update • A
Page 25 and 26: Where are consumers going? • 1st
Page 27 and 28: What are the travel trends? • Tra
Page 29 and 30: How will we capitalise? • PR & Tr
Page 31 and 32: Working in India Market • Summer
Page 33 and 34: 2010 campaign 2 - Sydney family •
Page 35 and 36: Calendar of activities Jan - Dec 20
Page 37: India country overview • Arrivals

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