Tan Siew Hoon Singapore - Tourism NSW
Tan Siew Hoon Singapore - Tourism NSW
Tan Siew Hoon Singapore - Tourism NSW
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Current key activities<br />
2 Key campaigns<br />
• Family Segment<br />
• Great Australian Journeys. Team Australia campaigns (TA &<br />
STOs), with mono Sydney brochure<br />
Key Sydney Events<br />
• Vivacity (Sydney in Summer) – PR & consumer led, direct mail<br />
• Vivid Sydney (Winter) – SQ MOU campaign<br />
• Crave Sydney (Oct) – PR & consumer led<br />
Product Development Campaigns<br />
• Promote longer length of stay, eg Sydney & Surrounds – Day tours,<br />
self-drive and group tours<br />
Niche Segment Development<br />
• School Educational Tours
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