Tan Siew Hoon Singapore - Tourism NSW

More documents

Recommendations

Info

What type of customers are they? • Singles/ Double Income no Kids (DINKS) Self-drive, DIY holidays, multiple short chill-out breaks • Families with young children (< 15yrs old) School holidays driven, Group or FIT, FUN, Edu- Fun experiences. Cost consideration • School Educational Trips Consistent & with potential for Australia. Govt incentive • Baby Boomers - From Caribbean Cruises to China holidays • Youth Travel Group of friends after graduation, coach / rail,
Peak seasons Group Travel Seasons • School holidays - May/June (4 weeks) & mid Nov to end Dec (6 weeks) – mainly families & school groups • Chinese New Year, maximum of 1 week stay FIT Travel • Year-round, airfare promotion driven Historically, Dec, Nov & Jun are the top 3 travel months into Australia
Page 1 and 2: Tan Siew Hoon Singapore
Page 3: Outbound - exotic, up & coming •
Page 7 and 8: Distribution - Key Agents & Trends
Page 9 and 10: Current key activities 2 Key campai
Page 11 and 12: Working in Singapore market 2 Key P
Page 13 and 14: Tan Siew Hoon Malaysia
Page 15 and 16: What is going to happen? • Rise i
Page 17 and 18: Booking trends • Booking 3 to 6 m
Page 19 and 20: 2010 Campaigns • Great Australian
Page 21 and 22: Calender of activities Jan - Dec 20
Page 23 and 24: India - current market update • A
Page 25 and 26: Where are consumers going? • 1st
Page 27 and 28: What are the travel trends? • Tra
Page 29 and 30: How will we capitalise? • PR & Tr
Page 31 and 32: Working in India Market • Summer
Page 33 and 34: 2010 campaign 2 - Sydney family •
Page 35 and 36: Calendar of activities Jan - Dec 20
Page 37: India country overview • Arrivals

Tan Siew Hoon Singapore - Tourism NSW

Create successful ePaper yourself

Delete template?

Save as template?