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Earth Guest day 2009 Report

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infrastructures in order to facilitate accessibility for handicapped people in the hotels (Tourism and<br />

Handicap program).<br />

Ibis Plant for the planet<br />

The brand took the opportunity of <strong>Earth</strong> <strong>Guest</strong> <strong>day</strong> <strong>2009</strong> to launch the Plant for the Planet project in<br />

every ibis hotel. What is the project principle? With a new communication, guests are invited to use<br />

their towels more than one night. Laundry savings will finance reforestation projects. Thus, the French<br />

ibis hotels are going to finance a project carried out by the association SOS SAHEL in Senegal.<br />

During <strong>Earth</strong> <strong>Guest</strong> <strong>day</strong>, every employee was informed or trained on the subject. The new<br />

communication for the guests was put in bathrooms, and the hotels were also able to organise some<br />

events to raise the guests’ awareness.<br />

all seasons local development<br />

After <strong>Earth</strong> <strong>Guest</strong> <strong>day</strong> 2008, the all seasons hotels pursue their engagement for local development<br />

and especially the fight against illiteracy, in partnership with local associations.<br />

For instance, the all seasons hotel of Bordeaux has been engaged since last year in a partnership with<br />

the association Promo Femmes. Its objective is to favour the integration of women from the<br />

immigration into professional life: Insertion, Literacy and Socialisation.<br />

It is a sustainable partnership, which covers many actions:<br />

- regular visits to the women in the establishment<br />

- welcoming of these women in the hotel for launch meeting<br />

- Helping women engaged in professional (re) insertion to discover a new job in the hotel<br />

- help and monitoring in the literacy course (magazine distribution)<br />

- help for women installation in a new social frame<br />

For the year <strong>2009</strong>, the hotel has set many objectives:<br />

- employees’ visits to the association’s premises<br />

- organizing cooking training with the hotel chief<br />

- making the women who wish to participate in a buffet with the hotel chief<br />

- evaluation of their work in partnership with the French National Association for Employment.<br />

Etap Hotel biodiversity<br />

Just like during the previous editions of <strong>Earth</strong> <strong>Guest</strong> <strong>day</strong>, Etap Hotel used the event to act for<br />

biodiversity protection with its NGO partner, the French Bird Protection League (LPO): from April 6 to<br />

April 20, for each breakfast sold, 0.30€ was reverted to LPO. Moreover, Etap Hotel encouraged its<br />

guests to become a LPO member. 9 nature trips across France were also organized with the LPO for<br />

employees and their families.<br />

hotelF1 biodiversity<br />

On the April 22nd, each hotelF1 planted a tree. All the hotels had received instructions on how to do<br />

this. Just before <strong>Earth</strong> <strong>Guest</strong> <strong>day</strong>, hotelF1 raised their guests’ awareness about the action and on D-<br />

Day, green bracelets were worn by every team and olive tree seeds, tree symbol of peace, wisdom<br />

and eternity were distributed to every guest. After the planting, photographs were taken with<br />

employees and/or guests around the tree. Each hotel will receive a poster gathering all these pictures.<br />

Sustainable development Department – July <strong>2009</strong><br />

24/27

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