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Atout France SMARTguide

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THEME HOLIDAYS / SUMMER IN THE MOUNTAINS<br />

Summer<br />

in the<br />

Mountains<br />

Far-reaching landscapes, clean air,<br />

natural heritage, local gastronomy...<br />

<strong>France</strong>’s Mountain regions offer a<br />

huge number of opportunities for<br />

summer activities when it comes to<br />

resting and relaxing.<br />

The diversity of the countryside and<br />

leisure activities on offer add to the<br />

appeal, encouraging international<br />

tourists to stay longer.<br />

USPs<br />

• Clear differentiation between<br />

different mountain regions,<br />

attracting a great diversity of<br />

clients;<br />

• Highly developed infrastructure<br />

and excellent accommodation<br />

capacity;<br />

• A rich cultural and festive offering,<br />

in perpetual development.<br />

WATER, SKY OR LAND - SUMMER<br />

FOR EVERYONE IN THE PYRENEES<br />

Rafting, trout fishing, paragliding, via<br />

ferrata, mountain biking and little tourist<br />

trains - the Pyrenees has something for<br />

everyone in the summer.<br />

One can go rafting, canyoning, or try<br />

“hydrospeed” in one of the numerous wild<br />

rivers: Neste d’Aure, the Gave de Pau, the<br />

Défilé de la Pierre-Lys in the Aude area,<br />

or the Nive in the Basque country. For<br />

lovers of land-based activities, there are<br />

sporty adventures with a mountain bike<br />

on mountain trails, petrifying descents<br />

on reconverted ski slopes or climbing<br />

trails to some of <strong>France</strong>’s most beautiful<br />

locations. Via ferrata proposes thrilling<br />

sensations, with vertiginous overhangs.<br />

And one mustn’t forget the little trains,<br />

“Au Bonheur des Mômes”<br />

such as La Rhune which celebrated its<br />

90 th anniversary in 2014, the Artouste in<br />

the Ossau valley, or the incomparable<br />

Train Jaune - the famous “Canary”: 63<br />

kilometres and a 1,200-metre ascent,<br />

passing through the Bolquère station at<br />

an altitude of 1,592 metres.<br />

KEY FIGURESS<br />

Each year, <strong>France</strong>’s<br />

mountain regions attract<br />

€5bn in tourist<br />

investments.<br />

These regions welcome<br />

more than<br />

30 million hotel<br />

nights annually,<br />

including more than 8 million nights<br />

for foreign visitors.<br />

To this, one can add<br />

9.7 million nights<br />

in open-air<br />

accommodation<br />

and 3.7 million international clients<br />

in mountain B&Bs.<br />

FUN FOR KIDS AT GRAND-BORNAND<br />

In the heart of the Massif of Aravis, Haute-<br />

Savoie, located in le Grand-Bornand, we<br />

find an authentic mountain village of 400<br />

century-old chalets located on the great<br />

Alpine road. In summer, this station hosts<br />

the traditional “Au Bonheur des Mômes”<br />

(happiness of the kids) festival, the first<br />

such cultural event in Europe dedicated to<br />

young audiences.<br />

From one edition to another, the festival<br />

continues its exploration of the fabulous<br />

creative possibilities on offer for young<br />

audiences and opens its horizons to other<br />

artistic disciplines. If this festival is like no<br />

other, it’s because it ignores prejudices,<br />

celebrating cultural diversity in all its<br />

forms while keeping a festive spirit.<br />

In addition, workshops, exhibitions,<br />

entertainment, games and children’s<br />

books are all part of the fun... 6 days of<br />

amusement for all the family!<br />

france.fr<br />

<strong>France</strong>: Destinations to (re)discover 17

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