Atout France SMARTguide
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from around the world<br />
mic” in <strong>France</strong><br />
Tim Hentschel<br />
CEO,<br />
HotelPlanner.com & Meetings.com,<br />
London,UK<br />
Rajesh<br />
Nambiar<br />
Executive Vice President,<br />
Ottila International,<br />
Mumbai, India<br />
This is an encouraging initiative from <strong>France</strong> to expose<br />
more of the deeper French culture and the elements<br />
that will give an authentic regional experience of<br />
<strong>France</strong>.<br />
The Government’s strategy can give clear guidelines to<br />
all the stakeholders – tourism boards, local community,<br />
attractions, accommodation providers, DMCs, etc.<br />
about their commitment, involvement and forward<br />
implementation.<br />
For Tour Operators like us promoting <strong>France</strong>, it is<br />
important that we get educated and understand which<br />
are the products and experiences which will appeal<br />
to our markets and develop communication and<br />
programmes accordingly. This is a long-term approach<br />
requiring consistency of efforts and co-operation<br />
between <strong>Atout</strong> <strong>France</strong> and its trade partners. This will<br />
definitely increase more niche-business to <strong>France</strong> in<br />
the coming years.<br />
<strong>France</strong> has always been a top group<br />
destination for us in Europe thanks<br />
to its rich history and culture. We’ve<br />
always found that the French Alps<br />
have been popular, as well as the<br />
Bordeaux wine country. Nice and<br />
Biarritz have always been popular,<br />
and of course Paris is one of the<br />
greatest cities in the world.<br />
Overall, <strong>France</strong> can compete with<br />
any country in the world thanks to its<br />
huge diversity of tourism offerings.<br />
It’s great now that <strong>Atout</strong> <strong>France</strong> is<br />
highlighting different places and<br />
themes, as this consequently gives<br />
us an opportunity to create a more<br />
dynamic and interesting offering for<br />
our clients.<br />
Each year, people are looking for<br />
something different – even if they’ve<br />
already been to a place – and I<br />
strongly believe that these efforts by<br />
<strong>Atout</strong> <strong>France</strong> will do an important job<br />
in keeping this great nation top-ofmind<br />
when considering destinations<br />
for MICE activities.<br />
france.fr<br />
<strong>France</strong>: Destinations to (re)discover 7
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