Atout France SMARTguide

ations Reloaded!
Operators
TRAVEL
PROFESSIONALS
ARE AT THE
HEART OF THE
CONCERNS OF
ATOUT FRANCE
growing expectations of their clients for
authenticity, new experiences within the
destination itself and revealing the different
faces of France.
A Destination Contract brings public and
private stakeholders together from the
same destination in order to pool human
and financial means, search for economies
of scale… and this over several years. It
simultaneously covers the structuring
and development of tourism, the quality
of hospitality, promotion on one or several
markets as well as a process of collective
intelligence.
A GREAT ONLINE PORTAL
These two exceptional tools benefit from
the incredible “booster” effect of france.fr,
the internet portal of destination France,
created in 2015.
A true showcase of French tourism, the
site allows users from around the world to
find all information on the experiences to
live in France and its various destinations,
and this, in 17 languages in the 31 markets
covered by the international network of the
operator.
Specifically highlighted on the site:
global brands and destinations reloaded,
discovery themes (culture, gastronomy,
shopping, well-being, etc.)
major events that bring a destination to
life,
and of course the practical information
on travelling to and around France in the
best conditions.
Content from the france.fr site is regularly
relayed on social networks managed by
the agency (more than 5 million followers)
- another key element in the strategy of
Atout France.
At the same time, Atout France collaborates
very closely with embassies in all its
markets, allowing it to conduct promotions
in 70 countries. To this end, Atout France
conducts around 3,000 actions annually
to promote “destinations reloaded” and
theme holidays.
The multichannel marketing strategy of
France’s tourism development agency aims
both to raise awareness among the general
public (campaigns, press inserts, actions
on social networks, e-newsletters...)
and the press / influencers through
conferences and the hosting of journalists
and bloggers...
Travel professionals are at the heart
of the concerns of Atout France who
organise workshops for the presentation of
destinations, during which the organisation
promotes meetings between French
suppliers and travel agents from around
the world. Atout France is also present
at shows, conducts its own events and
organises regular fam tours in France.
france.fr
France: Destinations to (re)discover 9