INTERNATIONAL FIELD SALES MEETING ... - Wiesheu GmbH

Edition 03/11
Wiesheu
NEws
Magazine for friends and eMployees of the wiesheu group
INTERNATIONAL
FIELD SALES
MEETING
SUMMER
FESTIVALS
RENOVATION
HUMAN
RESOURCES
OFFICE
NEW BENDING
ROBOT IN
WOLFEN

foreword froM dieter tacke
puBlishing inforMation
Dear customers, partners and friends of
WIESHEU,
Dear employees,
Looking back on the first half of 2011,
our turnover is significantly higher than we
expected but lower than the previous year
which was marked by exceptional items.
The expectations for the second half are
high and the prospects are good – even
if the stock market is again currently on
a roller coaster ride. For that reason, it is
necessary to remain vigilant as long as
politics does not succeed in specifying
PUBLIsHING INFORMATION
Editor and publisher:
WIESHEU GmbH, Daimlerstr. 10,
D-71563 Affalterbach, Tel +49 7144 303-0
Fax +497144/303-111, www.wiesheu.de,
info@wiesheu.de
Editorial team: Lutz Adam, Felix P. Bacher, Melanie
Blessing, Lena Dröse, Jan Hofmaier, Nicole Kindermann,
Judith Krieg, Inès Stritter, Sylke Wussow.
Circulation: 2000 copies, chlorine-free bleached
paper.
2
an effective framework for financial
management. Moreover governments
are risking their capacity to act if they
do not quickly make serious efforts
to consolidate their public finances
sustainably – with dramatic results for
the world economy. Then the lesson
from the 2008 crisis reads: “The later
one acts, the more one has to do.”
Sustainability starts in a microcosm.
Both products and processes offer
significant potential for ecological
and economic improvements. We
have made it a goal to support the
implementation of such potential – it
is the responsibility of each individual
to recognise it. High quality results in
products and processes represent
an essential aspect of sustainable
business.
Many things are in flux. That is not
new. What is unusual is the speed
with which the economic conditions,
as well as the markets change from
the customer’s and the supplier’s side.
Our internal organisation must adjust
itself to this and is constantly faced
with new challenges. We have done
several process analyses which must
now prove themselves in daily prac-
Copy deadline edition 04/11: 09.11.2011
Date of publication edition 04/11: 12.12.2011
With all copy, we require authors to accept
editing. Printing is free of charge. A specimen
copy is requested.
The WIESHEU group:
WIESHEU Wolfen GmbH, Industriepark Wolfen
Kékuléstraße, D-06766 Wolfen
tice. This requires a high level of flexibility
from all those involved.
I am thus all the more pleased about the
enthusiastic participation of our employees
at both of our summer festivals in
Affalterbach and Wolfen and the very
positive feedback received. Many employees
have thanked us. I would like to
warmly thank all those who made these
events possible with their ideas and the
preparations and implementation. Such
events are not a matter of course but they
offer the necessary space to exchange
with each other and recharge our batteries
for the coming year-end spurt.
We still have several important national
and international fairs coming up which
we will use as a gauge of future economic
development.
On this note, I wish you a lot of luck and
success in all that you have planned for
the rest of the year and beyond.
Sincerely
Dieter Tacke
Commercial director
WIESHEU Polska SP.z.o.o.
ul. Polczynska 116, 01-304 Warszawa, Poland
WIESHEU GmbH
Turkey Yeni Camlica Mah., Baraj yolu 9 Palandöken
Sitesi A1 Blok, 34776 Atasehir/Istanbul, Turkey

enoVation of the huMan
resources office
RENOVATION OF THE HUMAN
REsOURCEs OFFICE
The plans were in the drawer for a long
time. Finally the job was done properly
and the renovation of the Human Resources
office was carried out.
Several objectives had to be accommodated.
Firstly the filing and storage
facilities needed to be optimised. Then
the so-called counters were set up. This
should prevent our staff from walking directly
through to the desks and PCs with
their concerns. We do not want to isolate
ourselves from the employees in any way.
It is, however, with regard to data protection,
necessary to maintain this distance.
You would not like it either if a bystander
was able to see one of your confidential
documents which was being processed.
Additionally through the installation of new,
high quality windows and sun protection,
the room climate was arranged more pleasantly
because the sun shines directly
on the windows from morning until late
afternoon.
After the old plans were completely
revised once more, there was quickly
a new concept on where the desks
and cabinets should be placed in the
future. Then it came to selection of
the furniture and the planning of the
renovation measures.
The practical implementation then presented
the biggest challenge because
we had to move all the workplaces
and especially the necessary documents
into a large meeting room, the
Affalterbach room, for several weeks.
The preparations began in June and
the first moving boxes were packed.
On 7th July, it was then ready. The
Affalterbach room was besieged. With
the help of Mr. Schaaf, the telephone
and IT-technical accessibility was first
guaranteed. Then, at the same time,
the transport of the cartons and a few
single roll containers and the removal
of the old furniture in the office was
done. Here, I would especially like to
thankfully mention the enthusiastic
help of Mr. Schad, several colleagues
from Production and our two apprentices.
In particular, the latter two had a
real “light bulb” moment: after they had
moved much more than half of the
over 80 cartons individually, they discovered
that it was much faster and easier
with the hand truck.
Until the end of July, we had to sit tightly
in the Affalterbach room. The main problem
was basically that we were less
accessible to our employees due to the
lack of space and that our “makeshift
cardboard cabinets” made access difficult
to the documents because, of course –
how could it be otherwise – the required
documents were often in hardest-toreach
cartons.
When on 29th July we were finally able
to return to the new premises, the move
went like clockwork again thanks to the
helping hands.
But the work is not finished by far. Since
then we have been doing a balancing act
between day-to-day business, sensible
organisation in the new office and holiday
time. By the end of September we should
reach a state where the order and cleanliness
are at a high level.
Finally we want to thank again all those
who – in whatever form – contributed so
that this long planned project could be
implemented.
Text: Andreas Christmann, photos: Nicole Kindermann
3

Visits, seMinars,
inforMation eVents
K & U training at WIESHEU
Training by K & U
Bakery Sprung, Möckern and Der Stadtbäcker, Zscherben
Schäfer‘s bread and cake specialities
Snack seminar Bäko Leipzig in Wolfen
Patrick Gerdes, EDEKA Hamburg (2nd from left) Bakery Lantzsch from Dessau in Wolfen
4
Melanie Nolte and Jürgen Felle from WMF
Philippine choir from Manila visit
Biker baker on tour
Willem Vanden Berghe + Brezelkönig (Swiss pretzel king)
Backhaus Zoller

Visits, seMinars,
inforMation eVents
Gellertstadt Bakery Hainichen in Wolfen
Training for Bakery Lantzsch, Heider and Lange
Vocational school teachers from Pasewalk
Technician training for Evenord
Mr. Brödner, Bäko Lichtenstein (2nd from right)
Pitec, Switzerland, Ms. Leuenberger + Mr. Amgwerd
Technician training Bakery Dreißig, Guben Service partner training in England: Wrexham
Service technician from Spain
Gastronomy expert advisor of Metro in Wolfen
Heg-Gida from Turkey
Bakery Sippel from Bad Dürkheim
5

wiesheu on tour
this tiMe in the country
around affalterBach
Affalterbach was first mentioned in a
document from 9th January 972. The
community name Affalter = apple tree
suggests that early as 972 there were
more fruit trees in Affalterbach than elsewhere.
The Affalterbach of today can be
described as a modern residential and
industrial community with a village character.
The landscape around Affalterbach,
with the Lemberg and the Buchenbachtal
natural reserve make it possible to live
in a modern community with pleasant
surroundings. The number of residents in
2010: 4,453.
The efforts of the community to make Affalterbach
into a commercial location were
very successful. In Affalterbach there are
now over 1,700 jobs and the companies
AMG and WIESHEU have contributed a
considerable portion.
The proximity to the Schiller city of Mar-
bach has its charms. Marbach on the Neckar
is the birthplace of Friedrich Schiller,
who was born on 10th November 1759
in Marbach. Years later, the veneration of
Schiller ran its course in Marbach. The
Marbach Schiller Association acquired the
house Schiller was born in and opened it
to the public as a collection and memorial
site from the time of the Schiller Jubilee in
1859 on. The house has been completely
renovated several times since then. So it
also was on the occasion of the Schiller
year in 2009, when the memorial site
received a newly designed permanent
exhibition.
The distance from Affalterbach to Ludwigsburg
is approx. 15 kilometres. This
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proximity is attractive for historical time
travels to the majestic royal palace
and the “Blooming Baroque”, the Favourite
Castle and the Monrepos Lake
Palace, but also as a shopping city,
baroque Ludwigsburg has made itself
a name. According to Theodor Heuss,
the arcade-lined square with its two
baroque churches, was the “proudest
place that Württemberg has”.
For those who want more than the
cultural offerings of Marbach and
Ludwigsburg, there is the state capital
Stuttgart which is just 30 kilometres
away from Affalterbach.
Here are just a few excerpts from the
concentrated cultural programme that
Stuttgart has to offer:
The Staatsgalerie [state gallery], the
new Art Museum at the Schlossplatz
[palace square], Porsche and Mercedes-Benz
Museum. The Stuttgart
Ballet and the Stuttgart television tower
are world famous. And did you know
that in Stuttgart more mineral water
flows than in any other place?
After Budapest, Stuttgart has the second
highest volume of mineral water
in Europe. The new trade fairgrounds
in Stuttgart are an imposing architectural
object with its clear structure and
the light transparency, it is an ideal
window for the economy. Added to
this is the very convenient traffic with
direct access to the Stuttgart Airport. The
most important bakery fair in Stuttgart is
the Südback and in the butcher branch,
the Süffa. WIESHEU will be present at
both fairs in 2011.
Germany is the country where the most
different types of bread are baked.
Germany is also at the top of bread consumption
in Europe. Around 85 kilograms
of bread and rolls were eaten on average
by each citizen last year. That places us
at number two worldwide behind Turkey.
Finally a few regional specialties of the
Württemberg bread culture: The Swabian
“Seele” is a baguette-like bread made
from spelt. The relatively low-viscosity
dough from spelt flour, yeast, water and
salt is shaped by hand into oblong bread,
sprinkled with caraway and coarse salt
and baked until it is golden brown. The
“Briegel“ is at home in East Wuerttemberg
and is similar in appearance depending
on the region to a “Seele“ or a large roll
although it usually has a much moister
consistency than the “Seele”. The
“Mutschel” is a star-shaped, crumbly
yeast bread with eight points and a round
mound in the middle around which a
braided wreath is usually placed.
Text: Nicole Kindermann

isMi – international field sales
Meeting 2011
tsunaMi in Japan
INTERNATIONAL FIELD
sALEs MEETING 2011
Once a year, WIESHEU calls all inter-
national sales managers together for a
mutual exchange of figures, market data
and ideas. This year they met in July in
Leipzig, near our second production site
Wolfen.
The first day of the meeting was held under
the motto of the analysis of the sales
figures and the international market.
In the seminar room in Wolfen, we did
not only have a great and professional
environment, we were also well fed!
A heartfelt thank you to the super team
in Wolfen!
On the second day of our meeting,
there was a factory tour at the Harry-
Brot company, an impressive production
facility in Wiedemar near Leipzig.
We were taken through the facility in
two groups (German and English) and
here too, we were well looked after.
We look forward to the ISMI next year!
Text: Felix Bacher, photos: Jan Hofmaier
TsUNAMI IN JAPAN
The catastrophe in far away Japan has
moved WIESHEU to help. Together with
our partner “German Service” in Tokyo we
supported Tsunami victims with special
conditions in the acquisition of new baking
ovens and technical equipment. Our shared
goal is to supply the population with
bread as quickly as possible. We want to
wish the victims in Japan a lot of energy in
rebuilding!
Text: Felix Bacher, photos: Eclair
7

8
newest production technology
in wolfen: Bending roBot
TOP-NOTCH TECHNOLOGY
Is EXPANDED THROUGH THE
BENDING ROBOT
As was announced in the previous issue
of the WIESHEU news (Edition 02/11),
the wave of investments at the production
site in Wolfen continues. As one of
the “most productive punch machines in
the world”, theTruPunch 5000 has joined
– as planned – since the 2nd quarter, a
bending press and not just any but the
TruBend 5170.
Strictly speaking, this is the TruBend Cell
5000, an optimised machinery concept
by the Trumpf company. It combines the
components of a bending press, TruBend
5170, BendMaster 60 and Software
TruPops Bend. The bent angle sensor
ACB®, i.e., the control to the BendMaster,
must be mentioned here. All these
components come from one source and
are optimally matched to each other.
The bending press reaches a pressing
force of 1,700 KN and a bending
length of 4,250 mm. The edge
clearance is kept very generous with
a flat front cover. The press works
with a measurement system using
glass encoders and spring suspension
compensation as well as other
modern technologies and equipment
details.
The heart of the bending unit, the
BendMaster, takes over the job of the
automated bending and works with
parts up to a weight of 40 kg. In addition
to the process-secure sensors,
the simple offline programming and
its high flexibility through the vacuum
gripping technology, there is another
not insignificant aspect: the simplification
of work. Heavy pieces don‘t have
to be lifted up and moved onto the
press during the bending process. The
machinery running times have increased
with a simultaneous increase in accuracy.
As with the TruPunch 5000, programmes
can be uploaded which then work nights
completely automatically and unmanned.
For the BendMaster’s process safety, an
optical sheet sensor is crucial. It is equipped
with two digital cameras, a cross
laser diode and four light sources and
calculated in two steps – first the coarse
and then the fine position recognition –
the part position. In this way, an elaborate
centring of the sheet stack is not necessary
because the sensors are set to the
position of the sheet. In addition, time is
saved because the BendMaster begins
directly to bend the sheet immediately
after picking it up and not first after the
detour to a centring station.
The punch TruPunch 5000 and the bending
robot TruBend Cell 5000, of course
place new demands on the workers
– know-how requires the corresponding
knowledge. On the one hand, the
physical stress is reduced, on the other
hand, the high technology requires very
well trained and educated machine operators.
The training of several employees
has been done and processes have been
optimised. And that over and over again.
Text: Sylke Wussow, photo: Oliver Schulze

suMMer festiVal wolfen
recipe Vanilla ice creaM
sUMMER FEsTIVAL OR
“PIRATEs OF THE CARIBBEAN”
On 18th June 2011, the employees
celebrated a summer festival or a “Pirates
of the Caribbean” at WIESHEU Wolfen
GmbH. On the beach in Mühlbeck at
the beautiful Goitzschesee in Bitterfeld, a
lake area which emerged from the former
lignite strip mining in Goitzsche, the curse
was experienced.
Unfortunately, the weather conditions did
not allow us to hold the promised sand
fight, a beach tournament.
These stormy times were then duly celebrated
with cocktails and other Caribbean
drinks.
Finally the entire team fought with the pira-
te ship on the Goitzschesee. Because
at the same time, there was a harbour
festival in Bitterfeld, a fierce battle between
the harbour and the pirate ship
ensued with loud cannon shots.
True to privateer type, the spoils were
divided during the final evening meal
and the employees enjoyed the delicious
dishes from the grill.
Text: Anja Gassner, Oliver Schulze
Photos: Patrick Müller, Oliver Schulze
RECIPE VANILLA ICE CREAM
950 ml whole milk
240 ml cream
1 pod vanilla
Bring these ingredients to a boil.
305 g sugar
5 g thickening agent
5 egg yolks
lemon peel
Mix sugar and thickening agent. Lightly
whip egg yolk with the sugar mixture.
Mix the whipped eggs with the heated
milk and cream until a foam forms on
the surface stirring the whole time. Add
a bit of lemon peel and allow to simmer
for approx. 10 minutes.
Pour the contents through a fine sieve
into a form (preferably a plastic ice form)
and quickly cool down to low temperatures.
Let the sun come!
Recipe from Dominik Scharf,
Baker and confectioner
9

suMMer festiVal affalterBach
aloha hawaii
wIEsHEU sUMMER FEsTIVAL
On 15th July, it was finally time – this
year’s WIESHEU summer festival could
begin. All employees and their families
were invited including former employees.
It was already somewhat daring to organise
an Hawaii party in this rainy July.
But apart from the Hawaiian 30 degrees
in the shade, we had a lot to offer. Even
the German 22 degrees in the sun were
enough for our employees to feel good in
the deck chairs at the WIESHEU beach.
Some people took their shoes off in
order to feel the sand between their toes.
Summery cocktails, cool beer and ice
cream without end contributed equally to
the mood as did the delicious food. Many
children, and of course the adults had to
face several attractions such as the overdimensional
bouncy and climbing castle,
a surf simulator and a gigantic climbing
palm which could be scaled. Many climbing
geniuses came to light.
Two other highlights of our summer festival
were surely the company tours for our
employees with their families. The tours
were very interesting and entertaining and
10

suMMer festiVal affalterBach
aloha hawaii
held a big surprise in the form of a
stainless steel dinosaur for the children
at the end. A very special thank you
here to Mr. Walter Ludwig who with his
team, organised and carried out the
factory tours. You would not believe
how many children fit into an oven …
We again had a nice tent from the
Lamm brewery in Untergröningen,
a funny Mr. Music and the Hawaiian
fire goddess Pele brought us special
torchlight in the evening.
Text: Nicole Kindermann
Photos: Nicole Kindermann, Jan Hofmaier
11

departMent interView it
From left: Markus Schaaf, Harald Rausch, Josip Martinjak
HARALD RAUsCH AND JOsIP
MARTINJAK FROM THE IT
DEPARTMENT IN AN INTERVIEw
what is the objective and purpose
of the IT Department at
wIEsHEU?
First and foremost, the IT has the job of
making sure that the hard and software
functions trouble free for the different
applications. Thus based on the jobs/requirements
in the individual departments,
the appropriate programmes and the necessary
tools (computers, monitors, and
printers) are purchased. As a rule, these
are standard programmes which support
the mapping of all required business processes
in our company.
How are the jobs divided up on
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the 3-member IT team?
Markus Schaaf takes care of our server
and network landscape as well as
the telephone system in the company.
He is also trained as a data protection
officer responsible for the data protection
at WIESHEU.
Josip Martinjak takes care of the
subprojects in the ERP environment
(Enterprise Resource Planning).
Harald Rausch, as the IT manager, is
responsible for the CAD system, for
various information and controlling
systems, as well as the interfaces between
these and for the programming
of statistics and such.
which IT products are used at
wIEsHEU?
We have to distinguish between hard-
ware and software.
The hardware is in our separate, air-conditioned
computer room next to a large
Unix computer on which our ERP system
is installed; a further approx. 10 Windows
servers are available. Add to that a special
cabinet with disc storage for storing
very large amounts of data.
The software we use is ERP LN for the
areas of Sales, Production, Purchasing,
Warehousing, Dispatch, Accounting,
PROE and PDM Link as CAD system for
drafting generation and administration in
the Design; EXPOWIN for the customs
processing in Sales/Dispatch; MACS
in the area of Controlling and the usual
Office applications (Outlook, Word, and
Excel).
what about the linking of
the field sales services, the
service partners and the
wIEsHEU branches?
The networking of the field sales services
has been around for a while. We are
currently optimising this through the introduction
of a CRM programme package
(Customer Relationship Management).We
also plan to improve the connection to
our service partners for the activities in the
service. Our plant in Wolfen is, however,
already fully integrated, i.e., we are working
with the same programmes and data
on one computer.
which advantages does the
CRM system bring?
It supports the field sales (service follows

departMent interView it
inforMation froM the works
council
later) with the necessary customer data
and other important information. The field
sales representatives can, e.g. then during
a visit to a customer, prepare an offer
or order at the customer’s site directly and
save time.
what effect does the IT have on
production processes, material
management and logistics?
The IT should analyse the respective need
and then provide the suitable solutions for
production and material management, for
example, the entering of orders in sales or
orders in purchasing. An essential point
here is to note the objective of the entire
company and still take the various requirements
of the individual departments into
consideration.
How does the data collection/
data management function and
how is the acceptance of employees
using the software?
The correct data collection is naturally
associated with high and often tedious
effort but the more demanding our requirements
are on the system (e.g., different,
detailed evaluations), the more complex
the data management gets. To fully represent
all processes comprehensively
and plausibly, this data management is
essential. Sometimes it is not always easy
to convince the staff of the need.
what is the role of privacy?
The legal regulations on data protection
are maintained at WIESHEU and are gu-
aranteed through our data protection
officer, Markus Schaaf, who for this
reason, keeps up to date with regular
training and also trains the responsible
employees regularly.
what are the most common
stress factors in the IT?
Frequently the employees appear to
have high expectations of the ERP
system, especially if in the individual
applications, questions or problems
arise. Then, immediate help is expected
from us which generally can
also usually happen quickly at the
respective workplace. Some problem
cases must, however, be first resolved
in the IT. Our goal is to first do the jobs
which involve several areas before we
attack the problems of individuals.
How dependent are the general
operational procedures on
the IT with regard to malfunctions?
A power outage or computer crash
can lead to a quasi standstill of the
business. Fortunately this is very rare.
To minimise and prevent risks, our
hardware is redundant. Additionally,
we are equipped with batteries which
for a limited time period, can take over
the power to the IT systems. Maintenance
contracts with short reaction
times ensure rapid response times in
the case of a malfunction to intercept
a threatening company standstill.
Can wIEsHEU employees train in
the IT department?
Of course, our employees can train as
needed and within the framework of our
time constraints, be it, for example, for the
extension of their knowledge in the Office
programmes or with specific problem
cases in the applications.
Thank you for the interview.
Inès Stritter asked the questions.
Photo: Nicole Kindermann
INFORMATION FROM THE
wORKs COUNCIL
On 27th April 2011, the annual works
meeting of the severely disabled took
place.
The chairperson was delighted
about the high numbers of attendees.
Problems which affect disabled
persons were identified and discussed
together. In the ensuing discussion,
many questions were asked. All in all,
a successful meeting which will now
take place more regularly.
Text: Roland Breitinger
13

dealer presentation alitet
From left.: Alexander Jordan, Managing Director;
Jevgenij Galuschko, Sales Director; Igor Provorov,
Branch manager Ekaterinburg; Miroslav Jankoic,
Managing Director.
ALITET – sALEs AND sERVICE
PARTNER IN RUssIA
In the northern metropolis, in St. Petersburg,
our Russian sales and service partner
ALITET is at home.
Founded in 1999, ALITET was first involved
with the import and sales of German
baking agents for bakeries and confectioners
and quickly made a name in the
Petersburg region – particularly through
regularly scheduled seminars where both
the own technologies as well as the master
baker trainings and advises the suppliers
of the Russia users. The seminar
programmes and the close customer loyalty
is still today a high priority at ALITET.
In 2002, ALITET began trading with baking
machinery due to the increasing demand
for western baking equipment and
here too, ALITET still remains true to its
line and has worked only with German or
central European suppliers. In the area of
the store baking, ALITET has exclusively
14
offered its customers WIESHEU ovens
since 2002.
All beginnings are difficult – and so
it was as the ALITET sales manager,
Jevgenij Galuschko, says about Russia,
“Land of the unlimited impossibilities”,
but when in 2005, the first
large-scale customer from the food
retail trade was gained, the numbers
of WIESHEU retail baking ovens in
Russia went steeply upwards.
ALITET serves the constantly growing
demands of the Russian market by
continually expanding the range offered
– over the years, in addition to all
types of bakery machinery; shop fitting
and frozen dough were added to the
wide range. In this way, ALITET created
a new standard on the Russian
market which ALITET applies with the
slogan “From project to product”.
Of course, it could not remain in one
location – in the meantime, ALITET offers
products and services in addition
to its headquarters in St. Petersburg,
in five further cities where, at each site,
in addition to its own sales and service
employees, there is also a seminar
room with its own technologies and
namely in Moscow, Ekaterinburg, Novosibirsk,
Saratov and Krasnodar.
So now ALITET is today our biggest
sales and service partner in Russia
through which we supply several
customers, including most supermar-
Patrik Hogh and Alexei Melnikov at the Modern Bakery
kets, bakeries and confectioneries, from
European regions to the island Sachalin
in the Pacific where ALITET has equipped
an entire bakery shop – less than 100
kilometres away from Japan!
Russia, with its 143 million inhabitants, is
already a major market for WIESHEU and
will, with the rapidly developing modern
trade and rising living standards of the
general population, become one of the
most important markets for WIESHEU
retail baking ovens.
At Russia’s leading trade fair for the bakery
industry, the “Modern Bakery” in Moscow,
WIESHEU has been represented
for years with ALITET, and also again this
year on 10th to 13th October.

dealer presentation alitet
the kaizen concept
At last year’s Modern Bakery, one of our
largest Russian customers corrected our
Managing Director, Volker Groos, in a very
nice way at a ALITET fair evening where
KAIZEN – wITH sMALL sTEPs
TO THE GOAL
We are developing ourselves further with
Kaizen. In the Euromat assembly, the
second assembly line has been rebuilt.
That means that we are now working in
both lines with logistics carts and the
panels located on them.
The oven pipe pre-assembly has been
uncoupled from the line thus improving
the timing in the line. Here we have set
up a virtual customer relationship. The
line has become a customer of the preassembly
unit and in this way the preassembly
can be better optimised.
As soon as the pre-assembly of a device
he was referred to as a “customer”: “I
am not a WIESHEU customer – I am a
WIESHEU fan!”
In this sense, we want to wish ALITET
is begun, the parts from the warehouse
are removed at the same time
and placed on our logistics carts
and tableaus. The tableaus serve the
logistics technician here as a picking
help because the pictures and part
numbers are printed and these are
matched again one to one to the
parts list. Here too, the basic concept
of Kaizen “avoid waste” takes
the logistics of the warehousing into
consideration.
The individual parts are arranged in picking
sequence avoiding unnecessary
running back and forth.
Another advantage of the tableau is
the mounting guides for the employees
as well as information on tools
and quality points. These quality points
are requested in a checklist and confirmed
in writing. In this way, errors can
be tracked and, for example, sustainably
eliminated through training.
With the tableaus, the assembly
proceeds in a standardised manner
which simplifies and facilitates the
training of new employees. The new
employees can be introduced outside
of the everyday production until they
have reached the specified line timing
a continued, successful collaboration
and enthusiastic growth on the Russian
market!
Text: Patrik Hogh, photos: Alitet
for a tableau.
At the end of the line, we have installed
a quality panel according to the
Kaizen principle. Here errors which
occur in the line are immediately
corrected.
We attach great value to quality at
WIESHEU which is more important
than the produced number of parts.
This proven assembly principle will
soon also be implemented in our new
product Dibas 64. We have already
developed the first tableaus and logistics
carts for the new line. The team
is also involved with lots of enthusiasm!
Text: Yusuf Tepeci, photos: Nicole Kindermann
15

16
JÜrgen rieBer at pro Mensch
new deVice range in wolfen
donations to east africa
NEw DEVICE RANGE IN THE
sEMINAR ROOM IN wOLFEN
Since June, following a renovation, the
ovens from the current device series
are now also located in the seminar
room in Wolfen and are available to
our customers and guests.
DONATIONs TO EAsT AFRICA
From our fair fund, there were several
discarded objects for a bargain sale.
WIESHEU donated the proceeds of
500 € to the “Aktion Deutschland hilft“
[Action Germany helps] for Somalia.
JÜRGEN RIEBER –
TOP OFFICER AT
PRO MENsCH
What is Pro Mensch?
Pro Mensch specialises in actionpacked
seminar events. These are
high quality seminars held in conjunction
with trade exhibitions. The
Pro Mensch forums are conducted in
two branches: The hospitality industry
such as hoteliers and restaurateurs
and the food industry and trades such
as bakers, butchers and caterers.
Jürgen Rieber presented his lecture
to over 200 seminar participants
under the motto: Don’t complain – do
something: act instead of react! Who
only offers goods, only gets paid for
goods.
Successful selling is possible in every
business according to the conviction of
Jürgen Rieber. At the one-day intensive
seminar, Jürgen Rieber could with emotions,
motivate the participants with many
new ideas and suggestions.
Schedule of the events 2011:
14th Sept. Munich, 21st Sept. Wiesbaden
Text: Nicole Kindermann, photos: Pro Mensch

Bread against adVersity
BREAD AGAINsT ADVERsITY
The foundation “Brot gegen Not“ [Bread
against adversity] provides sustainable
and effective development help and
creates with the establishment of bakeries,
livelihoods for many people. The
foundation trains, with the help of voluntary
bakers, young people in the bakery
trade. Real help for self-help – with one
solid craft and without hunger, a person
can better approach his future. “We set
up bakeries rather than just distribute
bread”, is how Heiner Kamps who established
the foundation in 2000 and is today
the chairman of the board of trustees,
shortens the successful concept.
The foundation has, in the past eleven
years, collected over 2 million Euros in
donations and is certified with the
donation seal of the Deutsches Zentralinstitut
für soziale Fragen (DZI)
[German Central Institute for Social
Issues]. Every year the DZI checks the
use of the donations and in particular
the adequacy of the administrative and
advertising costs of the foundation.
The latest project has just started
in Casablanca. It is in collaboration
with the SOS-Village d‘Enfants (SOS
Children’s village) and the Foundation
“Bread against Adversity”.
The goal of this project is to provide
young mothers and widows with children
an education. This gives them an
opportunity to more easily find a job
or become self-employed and thus
improve their family and financial situation.
In particular, learning baking, but
also practicing reading and writing are
the goals of the education.
Since December 2010, the training
operation and the progress are enormous.
The plan is to support the
project with “Bread against Adversity”
for approx. two years. In this time,
production and sales will be so set up
that the project will pay for itself and
ensure the further education of the
next participants.
“The women are so enthusiastic, they
seize the opportunities ahead decisively.
Making decisions and taking on responsibilities,
prepare recipes in group work,
weigh and produce and of course, bake,
all these are new experiences for the
women and girls”, says Oliver Flodman,
project manager of the foundation “Bread
against Adversity”.
This project was made possible by
the generous donations of WIESHEU.
“Through the donations made by
WIESHEU Euromat B8M hot air convection
oven, we are in a position to bake the
entire range.
From black and white cookies to croissants
to white bread loaves, everything
turns out fine and the operation is “child’s
play’. Thank you” according to Flodman.
“Brot gegen Not” [Bread against adver-
sity] works with volunteer baker masters,
mostly restless seniors. Oliver Flodman:
“For the coming projects, we are searching
open-minded, friendly bakers who
will help us and are looking for a lot of
variety and new experiences for three
months.”
Contact: oliver.flodman@brotgegennot.de
17

18
trade fair dates 2011
educational partnership with
the toBias Mayer school
Full house at the Internorga in Hamburg
FAIRs 2011
WIESHEU is looking back at a successful
first fair half year 2011. After a great start
at the Sirha in Lyon, it continued in quick
succession with fairs in Bern, Dusseldorf,
Hamburg, Madrid, Kielce, Munster and
Shanghai. At all the fairs, we were able
to present our innovative retail baking
ovens to the interested audiences and are
EDUCATIONAL PARTNERsHIP
wITH THE TOBIAs MAYER
sCHOOL
On 29th June 2011, the educational partnership
with the Tobias Mayer School in
Marbach (TMS) was signed at WIESHEU
through the signatures of Mr. Andreas
Christmann (HR manager) and Ms. Silke
Benner (headmistress). The objective of
the educational partnership is to facilitate
the choice of jobs for the students of the
TMS through a look at the routine workday.
Additionally, students who are interested
can better prepare for the application
process for an apprenticeship search
through company tours and application
Stand personnel Euroshop, Dusseldorf
Bakery China in Shanghai
looking forward to a continuation at the
end of September at the following fairs:
From left: Silke Benner, Andreas Christmann,
Melanie Blessing
training. WIESHEU will also be present
at school events and assist with information
sessions on job choices in the
classes.
Text and photos: Lena Dröse
PIR, Moscow, Russia
27.09.2011 – 30.09.2011
süffa, Stuttgart, Germany
02.10.2011 – 04.10.2011
Anuga, Cologne, Germany
08.10.2011 – 12.10.2011
Modern Bakery, Moscow, Russia
10.10.2011 – 13.10.2011
Evenord, Nuremberg, Germany
15.10.2011 – 16.10.2011
Host, Milano, Italy
21.10.2011 – 25.10.2011
südback, Stuttgart, Germany
22.10.2011 – 25.10.2011
Text and photos: Jan Hofmaier

new eMployees
NEw MANAGER PRODUCT
DEVELOPMENT
Mr. Torben Hauser has been employed as the new
manager of the product development in the area
of Research & Development since 1st July 2011
at WIESHEU. He succeeds Johann Mohr, who will
soon retire after a long and successful life of work.
Mr. Hauser was born in Schaffhausen in 1973 and
grew up in Waldshut-Tiengen. His education started
first with his apprenticeship as a machine mechanic
before he graduated from the Technical University of Esslingen in Machine
Construction. He gathered three years of professional experience at a Swabian
machine construction firm in the area of punching, laser cutting and welding.
For another seven years, he worked for a brake manufacturer with lorry driving
tests and was employed as the project manager. Mr. Hauser is married and has
3 children. He enjoys jogging, biking and hiking or working in the garden. We
wish Mr. Hauser good luck and much success for his new responsible position.
Text: Inès Stritter, photo: Nicole Kindermann
NEw EMPLOYEEs
We welcome our new staff members.
IN AFFALTERBACH
Lidle, Anne Food and service
Rinker, Monja Food and service
Doll, Petra Warehouse
Krell, Katrin Warehouse
Mayer, André Warehouse
Hauser, Torben Manager Development
Madjar, Josef Assembly
Leitner, Birgit Service
Wagner, Daniela Service
Radu, Alexandru Dispatch
Schwab, Sabine Distribution /Service
IN wOLFEN
Riebesam, Stefanie Apprentice industrial clerk
Campisi, Rocco Apprentice industrial clerk
Mosler, Sebastian Apprentice construction mechanic
Schulz, Paul Apprentice construction mechanic
Möbius, Gerhard Purchasing
Schmidt, Marco Basic production
Bohmeyer, Mario Assembly
Krause, Steffen Assembly
we wish you a lot of happiness
and success in you work!
Apprenticeships completed by Anna Bestenlehner
and Daniela Wagner. Ms. Wagner will
immediately join the service team. Ms. Bestenlehner
is now beginning her BA degree studies
in mechanical engineering at WIESHEU. We
wish you much success!
19

anniVersaries, Birthdays, Birth,
goodByes
20 years: Knut Kirschner and Marlies Hubele
20-year anniversary: Alfred Veigel and Harald Rausch
Leonard Paul, 10th August 2011, 3675 g, 51 cm
Tessa Mae, daughter of Tim Tschirley, 24th June 2011
20
Retirement of Elfriede Gruidl
Hasan Günel 10 years at WIESHEU
10 years WIESHEU: Günter Dürl
Petra Schütze 15 years at WIESHEU
Bernhard-Kempa award for Jürgen Rieber, 2nd from left
10-year anniversary of Siegfried Bathke
Nico Rau, 15th June 2011, 3790 g, 55 cm
70th birthday of Dieter Zahn
Foto: hvw/Günter Kram