Eastern Automotive Warehousing/Auto Machinery - Autosphere

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ADVERTORIAL With winter right at our doorstep, many of your customers will soon be experiencing those inconvenient and annoying no-starts due to a dead or dying battery. This year, consider providing them the option to replace their vehicle battery with one of Duracell’s brand new premium Copper Top automotive batteries, available through East Penn Canada in both conventional fl ooded and AGM formats. Why Duracell? Duracell has much more to offer than the power inside the batteries; it’s the power of their recognition, exposure, communication, and loyalty that enables this brand to inspire confidence in the consumer’s mind. Consumers have known this name for 40 years and trust its reputation for long life, power and performance. Alkaline battery leader Duracell is the leading alkaline battery brand in Canada. In Total Brand Awareness studies, Duracell surpasses the competition in terms of consumer trust and resonance. In today’s global market, Duracell has been classifi ed as one of the world’s most recognized brands. This positive association with Duracell products significantly influences a customer’s decision to purchase a car battery with a name they already recognize. The instantaneous recognition fosters consumer confi dence, which leads to increased battery sales. Selling features One key selling feature of the Duracell flooded battery line is extended Heat Protection technology. High operating temperatures wreak havoc on regular automotive batteries. Heat accelerates 32 | CarCare Business | December 2009 | www.autosphere.ca | the rate at which the acid inside the battery eats away at the other components, thus reducing battery life. The average under-the-hood operating temperature has increased signifi cantly over the past several years as engine manufacturers have commanded higher output from smaller engine sizes, in order to maximize fuel effi ciency. Long trips, hot weather and extended idle times can further increase operating temperature. But while the summer months are most damaging to an automotive battery, the damage often does not become apparent until the fi rst cold snap when colder temperatures place higher demands upon the battery. The EHP Extended Heat Protection technology incorporated into Duracell’s fl ooded line will safeguard these batteries from higher under hood operating temperatures. Their superior resistance to internal corrosion extends both battery life and performance, particularly during the cold winter months when a battery is taxed the most. Extra power demands A home away from home, vehicles have more electronics than ever before. Powered windows and doors, an LCD screen for the kids, cell phone chargers and GPS systems all challenge the traditional automotive Shirley Brown sgbrown@xplornet.com East Penn Battery Canada Duracell <strong><strong>Auto</strong>motive</strong> Batteries Now in Canada battery to handle these extra power demands. Duracell AGM batteries with extreme power and 2x durability and dependability are specially designed to power factory installed vehicle electronics and anything else that plugs in or turns on. These AGM batteries also provide superior power for high-performance equipment in tuner cars and offer superior vibration resistance for off-road vehicle adventures. Duracell automotive batteries come with a 3-year North American roadside assistance program and a 3-year full replacement warranty as added value for the consumer. Put the power of the Copper Top on your store shelves. Customers know the name and can count on Duracell power and performance. This level of customer loyalty allows you to spend less time trying to sell the battery and more time restocking the shelves. Call East Penn Canada today at 1-800- 668-9303 or email sales@eastpenncanada.com for additional information about the new Duracell automotive battery line.
CRANK UP YOUR BATTERY SALES WITH THE NEW COPPERTOP Available through: 1�800�668�9303 sales@eastpenncanada.com ©2008 Duracell. Duracell is a registered trademark of the Gillette Company, used under license. All rights reserved. All�new Duracell ® batteries are here, to power the Canadian automotive aftermarket — and your store’s profitability. Crank up more sales with the new Duracell Extreme Power battery that utilizes AGM technology to deliver double the durability and dependability of standard batteries and maximize accessory power. Meet your customers’ needs for long�life performance with the new Duracell Advanced Generation ® battery with EHP Technology for Extra Heat Protection and high starting power in any condition. Put CopperTop automotive batteries on your shelves today. For more information contact East Penn Canada at 1�800�668�9303 or sales@eastpenncanada.com.
Page 1 and 2: PM 40014105 December 2009 Volume 7,
Page 3 and 4: FEATURES 10 Exide Batteries More Th
Page 5 and 6: DM-V1 GO THROUGH SLEET, ICE AND SNO
Page 7 and 8: PIRELLI WINTER TIRES: YOUR BEST FRI
Page 9 and 10: Quiet-Flow Muffl ers Now Integrated
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Page 14 and 15: ADVERTORIAL Shirley Brown sgbrown@x
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Page 18 and 19: Congratulations, Eastern Automotive
Page 20 and 21: ADVERTORIAL Shirley Brown sgbrown@x
Page 22 and 23: Create a World Class Job Descriptio
Page 24 and 25: Éric Descarries 104420.662@compuse
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Page 36 and 37: Guy O’Bomsawin gobomsawin@videotr
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