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March April 17

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FSFW not only provides a platform<br />

for up-coming and established<br />

designers to showcase<br />

their work but to also assist in<br />

the promotion and development<br />

of small and medium enterprises<br />

in the Free State, especially<br />

those whose scope of production<br />

is related to fashion. Through the<br />

fashion week,the promotion of<br />

tourism businesses such as airlines,<br />

accommodation services,<br />

car dealerships, travel agents,<br />

BONOLO MOKOENA - FSFW APPRENTICE<br />

and accessory makers prevails<br />

by having them as exhibitors at<br />

the event.<br />

Every business needs financial<br />

booster, and FSFW has the Andrew<br />

Scholtz Foundation on the<br />

forefront, essentiall ywith the<br />

soon to be launched fashion<br />

school. The foundation has seen<br />

to it that FSFW’s vision of developing<br />

the Fashion Hub materializes<br />

as they funded the machinery<br />

and other equipment for the<br />

school. Still on finances, the other<br />

benefactors of the event were<br />

from Standard Bank. Their main<br />

objective as highlighted by Will<br />

Tshwene is that they help diversify<br />

the economy in the province<br />

and attract more investors.<br />

As if the event was not alluring<br />

enough, OleLedimo of House<br />

of Ole and a Judge on Raw Silk<br />

Judge(Reality Fashion Show on<br />

Sabc 1) graced the occasion. He<br />

reiterated that the community<br />

ought to support local designers<br />

and grow the fashion market.<br />

He further went on to appeal to<br />

designers to also deliver quality<br />

products in order to be taken seriously.

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