March 2017 Digital Issue

NEWSMAKER
ADVERTORIAL
HORECA REPRESENTATIVES
FROM ALL OVER THE WORLD
WILL MEET AT HOSTMILANO
IN OCTOBER
2017 has just begun, but the cogs of HostMilano have already been turning in
preparation for the 40th edition of the leading fair in the Ho.Re.Ca., foodservice,
small and large-scale retail, food and hotel industry, scheduled to take place in
Milan from Oct. 20 to 24, 2017.
This will be an important anniversary for the event, reconfirming the central
role it plays in the international equipment, coffee and food panorama. It is
expected to be a great success, considering that 1,437 companies have
already confirmed their participation, 41 per cent of these from 48 countries
outside Italy, including new entries Serbia, Liechtenstein, Egypt and South
Africa. There will be more than 1,500 hosted buyers, selected also thanks to
the partnership with the ITA - Italian Trade Agency, while the media campaign,
entailing an investment of more than two million euro, will bring more than
1,000 international journalists to Host 2017, including 100 correspondents who
will also visit an extremely lively Milan and Italy, recognized worldwide as the
birthplace of good food.
ALL EYES ON CANADA
Canada is one of the three areas targeted by this edition, together with the U.S.
and the Middle East. It has therefore been the focus of special attention in the
form of various activities designed to attract visitors from the country of the
maple leaf, as well as through agreements with respected local associations.
HostMilano began its mission in Canada by winning over the segment of
restaurant owners and retailers with the support of Restaurants Canada, the
most important association of foodservice and restaurant operators with more
than 30,000 members, OCSA - Ontario Convenience Stores Association and
WCSA - Western Canada’s Convenience Store Association, two associations that
collectively boast approximately 13,000 local shops. More recently, agreements
designed to promote the exhibition and the exchange of visibility regarding the
event have also been established with the Baking Association of Canada (BAC),
and Interior Designers of Canada (IDC), covering the main sectors featured at
HostMilano.
www.host.fieramilano.it
“This merger enables
Russell Hendrix to invest
significantly more to make the
site even better as we
anticipate website use will
continue to grow dramatically
as a way for customers
to research products
and place orders”
— LARRY VANDER BAAREN, RUSSELL HENDRIX
ment,” he says.
The merger also enables the new company
to offer next-day service to 90 per cent
of its customers across Canada — from
Victoria B.C. to Halifax N.S.
The purchasing power of the new company
ensures its entire product line will be
competitively priced in every market.
“The Hendrix website and online-ordering
capability already [made it] a leading site
for the industry. This merger enables Russell
Hendrix to invest significantly more to make
the site even better as we anticipate website
use will continue to grow dramatically as a
way for customers to research products and
place orders,” says Vander Baaren.
In addition, customers now have access to
Russell’s line of large restaurant equipment,
such as ranges and ventilation systems, not
previously found with Hendrix.
The two companies bring not just a
wealth of resources, but also tried-andtested
approaches to business. “Russell and
Hendrix have provided services to clients
within the Canadian commercial foodservice
industry. Both companies have a long
history of providing equipment and supplies
to any facility which prepares and serves
food to the public — independent restaurants,
caterers, multi-unit chains, stadiums,
healthcare and delis,” says Vander Baaren.
We are thrilled about the opportunities this
merger will create for our customers, as well
as our combined 600-plus employees and
business partners.” FH
FOODSERVICEANDHOSPITALITY.COM