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TOP 30 UNDER 30<br />

SINCE 1968<br />

This year's KML<br />

Top-30-Under-30<br />

award winners have<br />

raised the bar for<br />

industry success<br />

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VOLUME 55, NO.7 | OCTOBER <strong>2022</strong><br />

THE EQUIPMENT ISSUE<br />

26 EQUIPMENT EVOLUTION<br />

Equipment suppliers are facing unique<br />

post-pandemic challenges<br />

30<br />

31 THE POWER OF POS<br />

Changes in the POS landscape help conquer<br />

operational challenges<br />

35 TAKING SHOTS<br />

Innovation can go a long way<br />

for bar operations<br />

37 BEHIND THE SCENES<br />

Technology is bringing efficiencies to<br />

back-of-house operations<br />

48<br />

10<br />

FEATURES<br />

10 SWEET TREATS<br />

Dessert demand continues to grow<br />

across Canadian foodservice<br />

14 TOP-30-UNDER-30<br />

Our KML Top-30-Under-30 award<br />

winners are projecting confidence and<br />

inspiring their generation<br />

38 GLOWBAL GOALS<br />

Glowbal Restaurant Group brings<br />

Black+Blue to Toronto<br />

40 CONNECTION TO RETENTION<br />

Leadership changes will improve<br />

management and staffing retention<br />

42 WRITE THIS DOWN<br />

Employment contracts help address<br />

labour challenges<br />

45 THE NIGHT SHIFT<br />

Today's nightclub operators cater<br />

to a new audience<br />

DEPARTMENTS<br />

2 FROM THE EDITOR<br />

5 FYI<br />

9 FROM THE DESK OF NPD GROUP<br />

48 CHEF'S CORNER<br />

Kevin Birch, The Dorian, Autograph<br />

Collection & Chef’s Earth Inc.,<br />

Calgary<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 1


FROM THE EDITOR<br />

At a time when the industry is suffering through one is its<br />

most challenging periods, it’s gratifying to see a new crop<br />

of young leaders emerge and come to the fore, poised to<br />

deliver their own brand of hospitality. Never has there<br />

been as much hope and expectations placed on a new generation of<br />

leaders and never has the need for change been as great.<br />

This year’s edition of the Top 30 Under 30 (see story on page 14)<br />

speaks to a new energy and an entirely new way of approaching<br />

challenges. While they are not intimidated by hard work — aware<br />

that hospitality has its own rhythm and pace — they also demand<br />

balance in their lives and are not willing to sacrifice their leisure<br />

pursuits – family, friends and fun — to work painstakingly hard.<br />

They’re also smart enough to know that a life based solely on<br />

work is simply not sustainable nor is it healthy.<br />

Today’s young leaders are equally passionate about hospitality<br />

— recognizing that it’s a special calling to call the hospitality<br />

industry home. But rather than working harder and 24-7, they<br />

are equally stoked by working smarter, willing to look at new<br />

ways of completing tasks and new approaches previously not<br />

explored. As a generation that grew up on technology, they are<br />

not intimidated by it. Instead, they welcome tech as an enabler,<br />

a way to help them work more efficiently so<br />

they have more time to spend elsewhere –<br />

whether it’s providing better customer service<br />

or allowing them additional time to take<br />

advantage of leisure pursuits.<br />

The next generation of leaders is looking<br />

for a caring and hospitable work environment.<br />

These special young leaders are passionate<br />

about eliminating race barriers, working<br />

creatively to make the workplace less toxic, less<br />

misogynstic and more diverse and inclusive.<br />

They’re genuinely concerned about saving the<br />

environment and the planet, committed to<br />

greening as part of their everyday reality to<br />

ensure a healthy planet.<br />

As we move into a new world fuelled by<br />

a lingering pandemic that has lasted almost<br />

three years, it’s clear the new landscape will<br />

look infinitely different from the previous<br />

one. Many of the changes brought on by the<br />

pandemic spoke to a foundational flaw in how<br />

the industry operated — clearly impacting the<br />

labour shortages we are now seeing take place<br />

across industry segments and around the world. If we are to solve<br />

these labour challenges, today’s leaders will need to work closer<br />

than ever with this new generation of leaders to be more aligned<br />

to their needs and their desire for change. That means efforts need<br />

to be expended on creating healthier work environments, where<br />

everyone can grow and succeed — where expectations are clear<br />

and where the mental wellbeing of employees is appreciated and<br />

support is provided wholeheartedly.<br />

These young leaders give us hope that the future of the<br />

industry is in good hands — now if the industry could only find<br />

more of them. FH<br />

ROSANNA CAIRA<br />

@foodservicemag<br />

A NEW<br />

BRAND OF<br />

HOSPITALITY<br />

facebook.com/foodservicehospitalitymagazine<br />

instagram.com/rosannacaira<br />

NICK WONG, LOCATION PROVIDED BY VIA CIBO<br />

2 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


EST. 1968 | VOLUME 55, NO 7 | OCTOBER <strong>2022</strong><br />

EDITOR & PUBLISHER ROSANNA CAIRA<br />

Have the top business<br />

headlines conveniently<br />

delivered to your inbox<br />

every Monday<br />

& Wednesday morning<br />

MANAGING EDITOR AMY BOSTOCK<br />

ASSISTANT EDITOR NICOLE DI TOMASSO<br />

EDITORIAL ASSISTANT SUZANNE CHIN-LOY<br />

ART DIRECTOR COURTNEY JENKINS<br />

DESIGN ASSISTANT JENNIFER O’NEILL<br />

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WEBSITE MANAGER TYLER BECKSTEAD<br />

DIRECTOR OF BUSINESS DEVELOPMENT<br />

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EVENTS CO-ORDINATOR KIMONE CLUNIS<br />

ADMINISTRATIVE ASSISTANT DANNA SMITH<br />

ACCOUNTING SERVICES DANIELA PRICOIU<br />

CIRCULATION PUBLICATION PARTNERS<br />

ADVISORY BOARD<br />

ASCARI HOSPITALITY GROUP JOHN SINOPOLI<br />

BROWNS RESTAURANT GROUP BRUCE FOX<br />

CHARCUT RESTAURANT CONNIE DESOUSA,<br />

JOHN JACKSON<br />

LACTALIS CANADA IVEN ZANARDO<br />

MAPLE LEAF SPORTS & ENTERTAINMENT DAN MORROW<br />

MTY GROUP MARIE-LINE BEAUCHAMP<br />

NARAMATA INN NED BELL<br />

PARAMOUNT FINE FOODS MOHAMAD FAKIH<br />

PROFILE HOSPITALITY GROUP SCOTT BELLHOUSE<br />

SOTOS LLP ALLAN DICK<br />

THE HOUSE OF COMMONS JUDSON SIMPSON<br />

UNIVERSITY OF GUELPH, SCHOOL OF HOSPITALITY<br />

& TOURISM MANAGEMENT BRUCE MCADAMS<br />

WELBILT MARY CHIAROT<br />

To subscribe to F&H, visit foodserviceandhospitality.com<br />

Published eight times per year by Kostuch Media Ltd.,<br />

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FOODSERVICEANDHOSPITALITY.COM


Autumn is Calling<br />

and so is Dessert!<br />

Find us online for the Dark Chocolate Chunk<br />

Espresso Cheesecake with Salted Caramel Drizzle<br />

Recipe and More Mouthwatering Inspiration!<br />

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@LACTALISCANADAFOODSERVICE


MONTHLY NEWS AND UPDATES FOR THE FOODSERVICE INDUSTRY<br />

LOSS OF A LEADER<br />

Foodservice industry loses an industry icon with<br />

the passing of Peter Oliver<br />

The foodservice industry<br />

has lost an industry<br />

icon with the passing<br />

last month of Peter<br />

Oliver, co-founder of<br />

Oliver & Bonacini.<br />

Oliver was a respected<br />

leader who shaped and influenced the<br />

foodservice-and-hospitality industry in<br />

innumerable ways. He was diagnosed<br />

with stage IV cancer in May 2021,<br />

a challenge he faced head-on with<br />

strength and grace. Throughout his<br />

treatment, he maintained a positive<br />

spirit for which he will be forever<br />

remembered. He died peacefully on<br />

September 21, with his children and<br />

wife Maureen by his side.<br />

Oliver’s remarkable career in<br />

the hospitality industry spanned<br />

45 years, during which time he set<br />

the bar in Canada for high<br />

standards of quality, service<br />

and professionalism. Born in<br />

Cape Town, South Africa, he<br />

moved to Canada in 1967 to<br />

attend McGill University. In<br />

1978, following a successful<br />

career in stock brokerage and<br />

commercial real estate, he<br />

opened his first restaurant in<br />

Toronto: a small sandwich shop<br />

at Yonge and Eglinton named<br />

Oliver’s Old Fashioned Bakery.<br />

In 1993, he partnered with chef<br />

Michael Bonacini, thus marking<br />

the start of Oliver & Bonacini<br />

Hospitality. Oliver always<br />

recognized and appreciated his<br />

collaboration with Bonacini as being<br />

fateful. They were a team that worked<br />

well together, each bringing synergistic<br />

contributions to the company.<br />

A natural leader, Oliver’s greatest<br />

strength was his ability to inspire and<br />

excite others, rallying the team around<br />

his vision and goals. As a business<br />

leader, he valued people and positive<br />

company culture above all else. In his<br />

determination to have his employees<br />

share his vision, he would regularly<br />

host orientation sessions with teams of<br />

new recruits — servers, dishwashers,<br />

cooks, managers—to explain the<br />

company values first-hand and to share<br />

a wonderful meal with them. It was<br />

critical to Oliver that every member<br />

of the team understood not only what<br />

great hospitality meant intellectually,<br />

but also what it felt like to experience it.<br />

In 1992, Peter<br />

Oliver founded<br />

the Leacock<br />

Foundation,<br />

whose mission<br />

is rooted in<br />

the belief that<br />

all children,<br />

regardless<br />

of their<br />

circumstances,<br />

have limitless<br />

potential. The<br />

foundation<br />

supports<br />

children and<br />

youth in<br />

historically<br />

marginalized<br />

communities<br />

with educational<br />

programming<br />

locally in Toronto<br />

and globally in<br />

the Eastern Cape<br />

of South Africa.<br />

In lieu of flowers,<br />

Peter Oliver’s<br />

family gratefully<br />

requests that<br />

donations be<br />

directed to the<br />

JDRF $100M<br />

Campaign to<br />

Accelerate or<br />

to the Leacock<br />

Foundation<br />

Literacy and<br />

Leadership<br />

Program.<br />

Oliver approached his hospitality<br />

career with great pride and<br />

professionalism. He was an industry<br />

pioneer in providing his employees<br />

with training programs, benefit<br />

packages, educational funding,<br />

travel opportunities and career<br />

development. The expansion of<br />

O&B led to increased job creation,<br />

something he valued greatly, with<br />

thousands of people employed by the<br />

company since its inception.<br />

Giving back to the community<br />

was also a top priority. Following the<br />

diagnosis of his six-year-old daughter,<br />

Vanessa, with type-1 diabetes<br />

(T1D), he began volunteering with<br />

the Juvenile Diabetes Research<br />

Foundation (JDRF), founding the<br />

JDRF Ride to Cure Diabetes in 1986,<br />

an event that has raised more than<br />

$70 million over the past 36 years. He<br />

went on to serve on JDRF’s National<br />

Board of Directors from 2004 to 2008<br />

and to co-chair the In Our Lifetime<br />

Campaign in 2015, helping to raise a<br />

total of more than $125 million. Even<br />

while battling cancer, Oliver devoted<br />

himself to the ambitious $100-million<br />

Campaign to Accelerate, for which he<br />

helped raise nearly 69 per cent of the<br />

goal in just over two years.<br />

Despite all of his professional<br />

accomplishments and philanthropic<br />

efforts, Oliver had no greater passion<br />

than his family. His large, growing<br />

family includes his loving wife of<br />

48 years, Maureen; his children<br />

and grandchildren, Vanessa (Jaysen<br />

Smalley, Scarlett, Connor, Owen),<br />

Jessica (Alain Brandon, Benjamin,<br />

Eliane, Nicholas), Andrew (Alana<br />

Oliver, Jack, Charles) and Marc<br />

(Christine Oliver, Victoria). FH<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 5


IMPARTING KNOWLEDGE<br />

Chef John Higgins, director<br />

of Enterprises & Brand<br />

Ambassador, the Centre for<br />

Hospitality & Culinary Arts,<br />

at George Brown College<br />

has retired. In a Twitter post,<br />

Higgins announced August<br />

31 marked his last day in this<br />

position, which he had held<br />

since 2002.<br />

Higgins brought many years<br />

of experience to George Brown<br />

College, mentoring the next<br />

generation of chefs. He has cooked for Queen Elizabeth II at Buckingham Palace,<br />

on the Royal Yacht Britannia, for heads of state in Washington, D.C. and for<br />

celebrities worldwide.<br />

He began his culinary career as an apprentice at the Michelin-starred<br />

Malmaison restaurant in Glasgow, Scotland. He went on to work at the five-star<br />

luxury hotel Gleneagles. Upon immigrating to North America, Higgins worked at<br />

the Four Seasons Hotel in Canada and the U.S., before his final role in the hotel<br />

industry at the King Edward Hotel in Toronto.<br />

“Congratulations chef,” said David Lawrason, VP of Wine, WineAlign.com in<br />

a Twitter post. “You understand the power of knowledge and passing it on. Enjoy<br />

whatever comes next.”<br />

COMING SOON:<br />

BLUE BOVINE<br />

STEAK AND<br />

SUSHI HOUSE<br />

Liberty Entertainment Group (LEG) has plans to open<br />

a new fine-dining destination in Toronto’s fabled<br />

Union Station.<br />

Blue Bovine Steak and Sushi House will riff<br />

on the classic steakhouse offerings seen<br />

at BlueBlood Steakhouse, in addition to a<br />

fresh seafood selection and premiumgrade<br />

sushi, providing both lunch and<br />

dinner service seven days a week. The<br />

large, windowed venue will juxtapose<br />

the iconic history of the original train<br />

station heritage building with a fresh<br />

contemporary feel as envisioned by<br />

LEG’s vice-president and creative<br />

director, Nadia Di Donato. The restaurant<br />

will also offer private dining<br />

spaces for special events.<br />

6 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong><br />

ODDLY<br />

FAMOUS<br />

Odd Burger Corporation has signed four<br />

new franchise agreements. The new franchise<br />

locations will be in Surrey, B.C., Brampton,<br />

Ont., Oakville, Ont. and Regina, Sask. Overall,<br />

Odd Burger will see more than 76 additional<br />

locations opening in the next eight years in<br />

Ontario, B.C. and Alberta. In preparation<br />

for its U.S. launch, the company has also<br />

established a Delaware-based franchisor<br />

corporation and has largely completed its U.S.<br />

franchise agreement.<br />

Additionally, Odd Burger has launched its<br />

new mobile app, in partnership with Smooth<br />

Commerce, to provide customers with a loyalty<br />

program so they can receive and eventually<br />

redeem points for future purchases. Customers<br />

can also receive a free Famous Burger when<br />

they download the app and place their first<br />

order. The company also implemented a<br />

referral program, where both the customer<br />

and their friend receive $5 towards their next<br />

purchase. The mobile app was downloaded by<br />

nearly 1,000 users in the first 48 hours.<br />

“We are extremely excited to partner with<br />

the Odd Burger team to implement some of<br />

the most sophisticated mobile-app technology<br />

available for the restaurant industry,” says<br />

Brian Deck, CEO of Smooth Commerce.<br />

“Utilizing the Smooth Commerce platform<br />

reduces the technology burden for our partners<br />

and provides their customers with a seamless<br />

user experience that would otherwise take<br />

years to develop. We look forward to watching<br />

Odd Burger’s sales and customer base grow as<br />

a result of the new program.”<br />

Lastly, Francois Arbour has joined Odd<br />

Burger’s Board of Directors.<br />

FOODSERVICEANDHOSPITALITY.COM<br />

PAULA WILSON [SEAFOOD TOWER]


REASONS TO CHOOSE<br />

U.S. RICE<br />

QUALITY AND AFFORDABILITY: U.S. rice producers<br />

adhere to strong quality assurance and traceability<br />

rules and, cost per portion is low relative to other starches.<br />

RELIABILITY AND CONVENIENCE: The Canadian market<br />

is highly accessible and synchronous with that of the U.S.<br />

SUSTAINABILITY: American rice farmers are committed<br />

to sustainability. In the past 20 years they have decreased<br />

land (-35%), energy (-38%) and water (-53%) usage.<br />

GLUTEN FREE: U.S. rice is naturally free of sodium and gluten.<br />

“<br />

I love the versatility U.S. rice offers<br />

my business. It provides a range of<br />

globally-inspired recipe options,<br />

along with a quality that you can<br />

taste. Sourcing local ingredients is<br />

also very important and U.S. rice is<br />

as local as it gets. I love knowing<br />

where our ingredients come from,<br />

the farmers responsible for growing<br />

it and how it’s grown is essential.<br />

“<br />

Chef Erica Karbelnik,<br />

owner of Karbs Catering<br />

Photo courtesy of Daniella Koczur<br />

TO LEARN MORE CLICK HERE


BUYING LOCAL<br />

Chef Ned Bell, author<br />

of Lure: Sustainable<br />

Seafood Recipes from the<br />

West Coast, and partner,<br />

general manager and<br />

executive chef of<br />

Naramata Inn, has been<br />

appointed as Buy B.C.<br />

Chef Ambassador.<br />

First launched in<br />

the ’90s, Buy B.C.<br />

makes it easy for consumers to identify local ingredients and<br />

products by the presence of the Buy B.C. logo. The program<br />

was re-established by the provincial government in 2018 and<br />

is led by Minister of Agriculture and Food, Lana Popham.<br />

As chef ambassador, Bell will work alongside the team to<br />

promote the importance of buying local; to support ongoing<br />

farmer, producer and chef relations; and to act as a hyperlocal<br />

Buy B.C. advocate for all members of the province.<br />

“When we buy local ingredients and products, we<br />

celebrate nutritious meals grown in our own backyard, and<br />

support local farmers and producers, communities and the<br />

environment at the same time,” says Bell. “Food grown and<br />

raised in B.C. is picked at peak freshness. That means shorter<br />

travel time from farms to tables, which in turn creates fresher<br />

and tastier food and a reduced carbon footprint, all while<br />

maintaining farmland and green space in communities.”<br />

SLICE OF<br />

INNOVATION<br />

Pizza Pizza, in partnership with Captain AI, will soon be the first national QSR<br />

to offer customers real-time order tracking via the Pizza Pizza app and website.<br />

The new technology includes a management tool for restaurant owners,<br />

an AI-powered live dispatch app and a driver app, all of which leverage AI<br />

to optimize for efficiency, time and cost. The new order-tracking system is<br />

currently being introduced to markets across Canada, with dozens of Pizza<br />

Pizza restaurants already live.<br />

“We have a long history of leveraging technological innovation to<br />

optimize our best-in-class delivery offering. In addition to improving the<br />

customer experience, the efficiencies this new system brings will allow us<br />

to improve our environmental footprint by reducing paper receipts, reducing<br />

food waste and critically, saving fuel usage across thousands of deliveries<br />

every year. It’s a true win-win.”<br />

BEER<br />

ON<br />

DEMAND<br />

The Beer Store has expanded its<br />

partnership with SkipTheDishes to<br />

launch on-demand delivery across more<br />

than 250 store locations. Through this<br />

partnership, customers have access to<br />

all pack sizes carried by The Beer Store,<br />

including singles, 12s and 24s.<br />

“Given the positive feedback from<br />

consumers and high demand we<br />

experienced during our pilot project,<br />

we are excited to be expanding our<br />

number of store locations available<br />

through SkipTheDishes,” says Ted Moroz,<br />

president of The Beer Store. “Our goal<br />

is to provide customers access to more<br />

than a thousand beer brands and ease of<br />

shopping.”<br />

“We’re thrilled to launch this<br />

partnership with The Beer Store to<br />

bring customers products from over<br />

200 brewers around the world through<br />

quick and convenient delivery across<br />

the province,” says Howard Migdal,<br />

COO of SkipTheDishes. “It’s through<br />

partnerships like this that SkipTheDishes<br />

is able to deliver on-demand<br />

convenience to Canadians, saving them<br />

time to do more of the things they love.”<br />

MAKING<br />

MOVES<br />

Baskin-Robbins has signed its<br />

largest franchise-development<br />

agreement in 51 years with<br />

McMaster Group Holdings, with<br />

plans to open 25 new units in the<br />

Vancouver and Calgary markets, led<br />

by Adel Ashry.<br />

The first Baskin-Robbins<br />

location opened last month in<br />

Metropolis Metrotown, Burnaby,<br />

B.C. and the second opened last<br />

week at Guildford Town Centre,<br />

Surrey, B.C. These are the first two<br />

locations to have a new identity,<br />

including a refreshed logo, colours<br />

and branding suite that’s being<br />

rolled out over the next 18 months.<br />

“With a sweet legacy in Canada,<br />

Baskin-Robbins remains focused<br />

on growth across the country,”<br />

says Craig Walker, senior director<br />

of International Business, Baskin-<br />

Robbins Canada. “We’re delighted<br />

to work alongside Adel Ashry of<br />

McMaster Group Holdings to<br />

bring our full menu of flavours,<br />

innovation and treats to new guests<br />

in these important markets.”<br />

“I’ve been working in the<br />

franchise-operating business in<br />

the Middle East for the past 23<br />

years and in Canada for the past<br />

nine. In that time, I’ve become<br />

familiar with the type of brands<br />

that will resonate with Canadian<br />

consumers,” says Ashry. “I’m<br />

excited to join the Baskin-Robbins<br />

brand and lead its development in<br />

Vancouver and Calgary.”<br />

8 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


FROM THE DESK OF NPD<br />

COMING OF AGE<br />

Gen Z is the only cohort growing<br />

visits in Canadian foodservice<br />

BY VINCE SGABELLONE<br />

ISTOCK.COM/BLACKANDBRIGHTPH<br />

The millennial generation, born<br />

between 1981 and 1996, has<br />

captured the largest share of<br />

marketers’ attention for what seems<br />

like, well, a generation. Because<br />

it’s the largest cohort in terms of<br />

restaurant visits in Canada, this interest should<br />

continue in the years to come. Even so, I’m<br />

turning the page with this article to provide my<br />

first analysis of the next generation, Gen Z. Born<br />

between 1997 and 2012, this cohort represents<br />

21 per cent of all visits in Canada, trailing the<br />

millennials at 27 per cent, according to The<br />

NPD Group’s CREST® foodservice industry<br />

database. Gen Z is the only cohort growing visits<br />

in Canadian foodservice.<br />

Let’s focus on the “front end” of this cohort<br />

— young adults aged 18 to 24. Before diving<br />

into CREST data, I have a message directed at<br />

marketers who have always targeted this age<br />

group, regardless of the generation: Statistics<br />

Canada reports Gen Zs numbers are shrinking<br />

due to a dip in the Canadian aging curve. It’s<br />

worth noting this age cohort is smaller in<br />

terms of absolute numbers than it was five<br />

years ago.<br />

CREST reports this cohort’s share of<br />

foodservice visits is down by about a half<br />

share point since 2018, now just under 11 per<br />

cent. Making up for these lost visits is Gen Z<br />

consumers’ increased spending per visit at an<br />

above-average rate. They are holding steady at<br />

11-per-cent share of foodservice dollars. This<br />

growth can be attributed to their increasing<br />

use of full-service restaurants (FSRs), which<br />

has grown from 16 per cent in 2018 to almost<br />

19 per cent today. Sourced from quick-service<br />

restaurants (QSR), these consumers have<br />

upscaled their occasions in ways that previous<br />

generational cohorts may not have. Amid<br />

this segment shifting, the retail-foodservice<br />

segment continues to capture an outsized share<br />

of their visits, more than with any other cohort.<br />

The primary reason for the boost in FSR<br />

traffic is a search for places to socialize.<br />

NPD’s U.S. foodservice analysts, in their<br />

Winning Gen Z report, revealed getting out<br />

of the house and socializing are the two<br />

biggest reasons this age group dines out.<br />

The Canadian data backs that up; CREST<br />

reports this cohort is the most likely to dine<br />

out with friends. NPD’s Future of Foodservice<br />

Canada consumer sentiment study reports<br />

this is true especially during afternoon or<br />

after-work occasions. And this cohort has<br />

travelled the least since the easing of COVID-<br />

19 restrictions. Instead, they are taking<br />

part in other social activities, like attending<br />

concerts and visiting museums, representing<br />

additional opportunities to reach these<br />

consumers and encourage incremental social<br />

foodservice visits. Finally, the CREST Dining<br />

Demands Consumer Segmentation model<br />

indicates Gen-Z consumers are more likely<br />

than millennials and Gen Xers to dine out<br />

for emotionally driven reasons, rather than<br />

functional ones.<br />

One habit Gen-Z consumers carried<br />

over from their youth is snacking. Almost<br />

one-quarter of their visits are at the p.m.<br />

snacking daypart (afternoon plus evening<br />

snack combined), which is four points<br />

higher than average. This connects directly<br />

back to the heightened share of retailfoodservice<br />

occasions, as this operator<br />

segment lends itself to these grab-and-go<br />

meal occasions. Equally, the morning daypart<br />

is underdeveloped among this cohort; these<br />

consumers have not yet aged into their<br />

workday lifestyles, which are key to driving<br />

morning visits in foodservice. And yet, Gen<br />

Z is overdeveloped for breakfast sandwiches<br />

at non-breakfast dayparts.<br />

One Gen-Z trait that likely goes without<br />

saying is high engagement with digital<br />

platforms. Some of their unique digital<br />

behaviours include high usage of text<br />

messaging and third-party aggregators (3PAs)<br />

to place their digital orders. But they are least<br />

likely to use restaurant-branded apps or join<br />

loyalty programs.<br />

The time is ripe to engage Gen Z diners<br />

as they age into a peak restaurant life stage.<br />

Providing a space where these increasingly<br />

important consumers feel welcomed to<br />

engage in the meal occasions they prefer,<br />

with a brand that is digitally connected, is an<br />

opportunity for restaurateurs to build some<br />

incremental brand allegiance and grow a<br />

stronger customer base for the future. FH<br />

Vince Sgabellone is a foodservice<br />

industry analyst with The NPD<br />

Group. He can be reached at<br />

vince.sgabellone@npd.com<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 9


FOOD FILE<br />

Decadent<br />

Delights<br />

Dessert demand<br />

continues to grow<br />

across Canadian<br />

foodservice<br />

JESSICAEMIN [CHURROS FROM BAR SOFIA]; PAULINE YU [SEA SALT BROWNIE]<br />

BY DANIELLE SCHALK<br />

(l to r) Churros from Bar Sofia, Sea<br />

Salt Brownie from Drift, a piecuterie<br />

board of Sara Lee desserts<br />

10 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


FOOD FILE<br />

Shifts in ordering behaviour<br />

over the last three years have<br />

re-shaped both customers’ and<br />

operators’ relationship with<br />

sweet treats.<br />

Looking at data for the 12<br />

months ending June <strong>2022</strong>,<br />

Vince Sgabellone, foodservice industry analyst at<br />

The NPD Group says, “It seems like when people are<br />

dining off premises, they’re more likely to order a<br />

dessert item — particularly from full service.”<br />

In fact, according to the DoorDash and<br />

Restaurants Canada report <strong>2022</strong> Restaurant Online<br />

Ordering Trends, baked goods were Canada’s most<br />

widely ordered delivery and pickup category in 2021.<br />

On the operational side, Steve Cohn, senior<br />

director, Foodservice Marketing at Sara Lee Frozen<br />

Bakery, notes the increase in off-premise dining<br />

has made the portability of dessert offerings an<br />

important consideration.<br />

Going forward, Cohn also expects to see operator<br />

demand for solutions that “require as little labour as<br />

possible,” as well as those that “drive as many usages<br />

of one product as possible.” And, he notes, Sara Lee<br />

has already seen a renaissance in demand for its<br />

pre-sliced offerings, which require limited labour<br />

investment while being takeout friendly.<br />

As highlighted in Technomic’s <strong>2022</strong> Canadian<br />

Foodservice Trends: Midyear Update, the current<br />

operating environment has also led operators to<br />

favour “creative menus that embrace flexibility.” The<br />

firm predicted continued supply-chain challenges<br />

would inspire “quirky preparations of familiar<br />

ingredients” in order to create new menu items using<br />

existing supply items.<br />

This style of menu innovation is intended to<br />

create buzz and drive interest while limiting the<br />

operational strain of introducing new offerings<br />

and has been seen filtering into dessert offerings. A<br />

prime example is Swiss Chalet’s Nashville Hot Crispy<br />

Chicken Ice Cream Sandwich. This recent dine-inonly<br />

LTO featured Nashville Hot glazed chicken on a<br />

toasted bun, topped with a scoop of vanilla ice cream<br />

and drizzled with honey.<br />

“They already serve ice cream, why not put them<br />

together?” Sgabellone says of the offering. “It costs<br />

them nothing to develop that menu item.”<br />

Similarly, Cohn notes a key trend he’s observed<br />

“is [operators] leveraging our classic products<br />

as a launching pad to create more-sophisticated<br />

recipes.” As examples he notes, “People are using<br />

our pumpkin pies to create namesake milkshakes.<br />

We’ve also seen great growth [for] our French Cream<br />

Cheesecake because [it offers the possibility] to add<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 11


Drift's Nova Scotia Ice Wine<br />

& Honey Custard<br />

toppings, cut it into different<br />

shapes or scoop to create<br />

signature desserts.”<br />

In particular, ice cream and<br />

what Sgabellone refers to as<br />

the “frozen-sweets” category<br />

represents an ideal platform<br />

to build out unique offerings.<br />

“Frozen sweets remain one of the<br />

biggest dessert categories in both<br />

quick-service and full-service<br />

[restaurants], so that provides<br />

a huge template for innovation,<br />

new flavours and variations on a<br />

theme,” he explains.<br />

To that point, high-end<br />

restaurants across the country<br />

have added ice-cream creations<br />

that are anything but pedestrian.<br />

Rhubarb & Watermelon Sundae<br />

from Four Seasons Toronto’s<br />

d|bar<br />

12 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong><br />

Four Seasons Toronto’s d|bar<br />

featured the Rhubarb &<br />

Watermelon Sundae on its<br />

summer menu, featuring rhubarb<br />

and yogurt ice cream, yogurt<br />

foam, lime-infused watermelon<br />

and crunchy meringue ($14).<br />

The recently opened Alder at<br />

Ace Hotel Toronto offers an<br />

ice-cream sandwich made with<br />

miso and sesame cookie and<br />

sour-cherry jam ($12); B.C.’s<br />

Naramata Inn offers Liz’s Ice<br />

Cream Sundae with speltflour<br />

shortbread and seasonal<br />

flavours ($12); and Halifax-based<br />

Freehand Hospitality’s Peacock<br />

Wine Bar features the Tiramisu<br />

Affogato with fresh-pulled<br />

espresso, whipped sabayon and<br />

mascarpone ice cream ($10).<br />

However, other simple<br />

and familiar bases can also be<br />

leveraged to similar effect. “We’re<br />

seeing some dessert mashups<br />

show up on menus, including<br />

JOEY Restaurants’ Créme Brûlée<br />

Cheesecake and Red Robins’<br />

Pineapple Upside-Down Cake<br />

Milkshake,” Katie Belflower,<br />

associate editor, Technomic,<br />

believes “These indulgent desserts<br />

could be [seen as] an extension of<br />

the comfort-food trend we’ve been<br />

WELL<br />

EQUIPPED<br />

Cori Osborne, executive<br />

pastry chef for Halifax-based<br />

Freehand Hospitality, notes<br />

that pastry departments<br />

don’t often receive much<br />

investment compared to<br />

the rest of the kitchen.<br />

However, while building out<br />

Freehand Hospitality and its<br />

concepts, “because of the<br />

size of [the project] and the<br />

volume we are needing to<br />

produce, we must invest in<br />

good equipment that will<br />

provide better quality, and<br />

consistency allows us to<br />

produce more efficiently,”<br />

she explains.<br />

“[One example] of the<br />

specialized equipment we<br />

added to our kitchen was a<br />

dough sheeter, so we are able<br />

to produce our viennoiserie<br />

— and all doughs — more<br />

efficiently.” She also points to<br />

the proofer and confectionary<br />

guitar cutter as key pieces of<br />

equipment that help ensure<br />

Freehand’s dessert and pastry<br />

prep runs smoothly.<br />

Osborne also notes that<br />

there’s been a rise in<br />

custom equipment such as<br />

specialized moulds within the<br />

dessert space. “Customization<br />

has become a huge part<br />

of dessert trends in recent<br />

years. With the help of 3D<br />

printing, it’s easier than ever<br />

to get custom moulds made<br />

specifically for your project,<br />

event, et cetera. More and<br />

more companies are doing<br />

custom silicone molds,<br />

chocolate bars and even<br />

custom chocolate blends.”<br />

seeing over the last two years, or<br />

they could be a way for operators<br />

to cross-utilize ingredients,<br />

helping to save on costs.”<br />

Offering another example,<br />

Sgabellone notes, “In full service<br />

we see doughnuts trending, which<br />

is interesting.” This, he elaborates,<br />

is because it highlights “how an<br />

FSR can take a seemingly simple<br />

dessert like a piece of fried dough<br />

and turn it into an elevated, FSRworthy<br />

experience.”<br />

Both Montana’s and Swiss<br />

Chalet currently feature<br />

doughnut-based desserts on<br />

their menus, with Swiss Chalet<br />

offering Mini Cinnamon Sugar<br />

Donuts on its takeout menu and<br />

the indulgent Donut Funnel<br />

Cake on its dine-in menu. The<br />

latter features eight warm mini<br />

doughnuts topped with a scoop<br />

of vanilla ice cream, whipped<br />

topping and strawberries in<br />

syrup. JOEY Restaurants also<br />

serves up doughnuts, in the<br />

form of its Warm Italian Donuts,<br />

which are served with vanilla<br />

and mascarpone cream and<br />

lemon curd.<br />

Other deep-fried desserts<br />

have also been cropping up, with<br />

offerings such as the Funnel Cake<br />

Fries at Kelseys (topped with<br />

cinnamon sugar, French vanilla<br />

ice cream and choice of chocolate<br />

or caramel sauce) and Churro Tot<br />

Poutine at the Holy Shakes chain,<br />

which features churros dusted<br />

in cinnamon sugar, topped with<br />

chocolate, smoked marshmallows<br />

and ice cream. Freehand<br />

Hospitality’s Latin-inspired<br />

concept Bar Sophia also feature<br />

churros on its menu, serving up<br />

three pieces of the deep-fried<br />

treat with a spiced dark-chocolate<br />

dip ($10).<br />

Menu Making<br />

As Belflower shares, “Overall,<br />

desserts are on the rise on Canadian<br />

menus, up 3.4 per cent in the last<br />

year. The fastest-growing desserts<br />

in the last year include lemon cake<br />

(up 175 per cent), macaron (up 50<br />

per cent), profiteroles (up 30.4 per<br />

cent), carrot cake (up 23.8 per cent)<br />

and flavoured cheesecake (up 15.4<br />

per cent).”<br />

Notably, each of these desserts<br />

on the rise can translate well into<br />

an off-premise experience.<br />

However, while off-premise<br />

occasions and transportability<br />

can’t be ignored, Freehand<br />

Hospitality’s executive pastry<br />

chef, Cori Osborne, believes<br />

there’s value in offering an<br />

FOODSERVICEANDHOSPITALITY.COM<br />

PAULINE YU [ICEWINE & HONEY CUSTARD]


JESSICA EMIN [MILLE FEUILLE]<br />

Mille Feuille from Peacock<br />

Wine Bar<br />

experience that can only be<br />

achieved in a restaurant.<br />

“We haven’t tailored all<br />

of our dessert menus to<br />

be 100-per-cent takeaway,”<br />

Osborne says of Freehand’s<br />

concepts, which include Muir<br />

Hotel’s Drift, Café Lunette, Bar<br />

Sofia and Peacock Wine Bar.<br />

“Some of the desserts that are<br />

meant to be warm, or have<br />

frozen elements do not work<br />

so well for this.” And, she adds,<br />

“It’s still nice for guests in the<br />

restaurants to have the options<br />

of a plated dessert when they<br />

come to dine in.”<br />

There are also a number<br />

of other considerations when<br />

designing dessert menus. As<br />

Cohn points out, “Consumers<br />

think first in terms of flavour<br />

(chocolate, strawberry, vanilla)<br />

before they think in terms<br />

of format (cookie, cake,<br />

ice cream). Therefore, it’s<br />

important to not just think<br />

about variety, but consider<br />

dessert flavour profiles that<br />

today’s consumers are craving.”<br />

“We have quite a few<br />

different concepts going on<br />

with Freehand so it keeps<br />

things interesting,” Osborne<br />

says of designing dishes. “On<br />

each menu, I try to always<br />

have one for the chocolate<br />

lovers, one for the fruit lovers<br />

and [we] always have a vegan<br />

and gluten-free option on<br />

hand. I find most people are<br />

looking for something light<br />

to finish off their meal, and<br />

most tables like to share a<br />

dessert, [so] I try not to make<br />

my desserts too sweet or too<br />

heavy, which a lot of guests<br />

appreciate,” she adds.<br />

Looking ahead, it’s expected<br />

global flavours and recipes will<br />

likely gain a stronger presence<br />

on dessert menus. Technomic’s<br />

Ignite Menu data already<br />

shows year-over-year growth in<br />

French (up 15 per cent), Latin-<br />

American (up 12.8 per cent)<br />

and Indian flavours (up 9.3<br />

per cent) on Canadian dessert<br />

menus between Q2 2021 and<br />

Q2 <strong>2022</strong>.<br />

“There’s growth in ethnicoriented<br />

global flavours, like<br />

Indian and Asian and Middle-<br />

Eastern cuisines,” agrees<br />

Sgabellone. “I expect we will<br />

see more things like baklava<br />

in non-Middle Eastern<br />

restaurants as more and<br />

more of these global desserts<br />

become more mainstream.”<br />

This could also see more<br />

global flavours presented<br />

in familiar forms, such as<br />

Wall’s Bubble Tea, Ube and<br />

Malai Kulfi ice creams, which<br />

were introduced in Canada<br />

this spring. In May, Baskin-<br />

Robbins Canada also launched<br />

an Ube Coconut Swirl flavour.<br />

Finally, in the face of<br />

economic pressures, we could<br />

see consumer behaviours<br />

change once again. “During<br />

an economic slowdown<br />

or downturn…people do<br />

rationalize their spending.<br />

And one of the things<br />

they do is they pull back<br />

on things like beverages,<br />

desserts and appetizers,”<br />

says Sgabellone.“Operators<br />

will have to respond to that<br />

and figure out a way to<br />

get consumers to continue<br />

ordering desserts,” he notes.<br />

And, with dessert<br />

incidences already down<br />

slightly from the small gains<br />

made during the pandemic<br />

— when consumers were<br />

breaking the monotony of<br />

restricted living with sweet<br />

indulgences — Sgabellone<br />

suggests that bundling deals<br />

and combo meals may be<br />

leveraged more if Canadians<br />

pull back spending on desserts<br />

and other meal add-ons. FH<br />

Ingredient<br />

Spotlight<br />

Technomic’s Ignite Menu data<br />

identifies pineapple (up 38.2 per<br />

cent) and pistachio (up 33.3 per<br />

cent) among the fastest-growing<br />

ingredients on Canadian dessert<br />

menus (Q2 2021 to Q2 <strong>2022</strong>). Milk<br />

chocolate is also up 25.6 per cent.<br />

Several less specific ingredients/<br />

terms also achieved top growth,<br />

with compotes and glazes increasing<br />

by 39.4 per cent and 26.7 per cent<br />

respectively.<br />

Katie Belflower,<br />

associate editor at<br />

Technomic, notes,<br />

“Other ingredients on the rise in the<br />

last year include some more healthforward<br />

options such as dates (up<br />

23.8 per cent), often being featured<br />

in dessert bars or squares, and carrot<br />

(up 23.6 per cent), being spotlighted<br />

in carrot cakes.”<br />

Looking at trendy<br />

ingredients gaining in<br />

popularity within the<br />

category, Cori Osborne,<br />

executive pastry chef of Freehand<br />

Hospitality, points to ube, matcha,<br />

yuzu and rhubarb. “Also, more and<br />

more pastry chefs are thinking<br />

outside of typical ‘sweet flavours’ and<br />

are leaning into adding more savoury<br />

elements, like root vegetables, herbs,<br />

spices, et cetera, in their desserts,”<br />

she adds.<br />

And, while not a specific ingredient,<br />

Belflower adds that “Vegan is the<br />

fastest-growing healthy claim in<br />

desserts, up 6.6 per cent in the past<br />

year. Some of these options include<br />

vegan ice cream, vegan cookies,<br />

vegan cakes and vegan brownies.”<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 13


TOP 30 UNDER 30<br />

This year's KML<br />

Top-30-Under-30 award<br />

winners have raised the<br />

bar for industry success<br />

BY AMY BOSTOCK AND NICOLE DI TOMASSO<br />

Emre Ergun 30<br />

Director of Room Operations, Muskoka Bay Resort<br />

Gravenhurst, ONt<br />

With more than five years of management experience<br />

in the hospitality industry, Emre Ergun is known for<br />

attaining excellent results, motivating employees and<br />

strengthening the community. In his current role as<br />

director of Room Operations at Muskoka Bay Resort,<br />

Ergun strives to improve service levels and guest and<br />

employee satisfaction while maximizing the financial<br />

performance of various departments.<br />

“Emre is an exemplary hospitality professional, and<br />

his contributions to Muskoka Bay Resort have been<br />

outstanding, both as an employee and as a manager.<br />

His dedication and unwavering professionalism are second to none, and because<br />

of this, he is well-respected by his team members and colleagues,” says Brendon<br />

Ainscow, general manager, Muskoka Bay Resort. “Emre is a servant leader and a<br />

team player, who is always willing to step in and help out, regardless of whether<br />

it falls within his department or job description, and he works tirelessly to<br />

ensure that his team (and his department) are set up for success at all times.”<br />

Meaghan Cooper 28<br />

Social Media Manager, Fairmont<br />

Royal York, Toronto<br />

With a decade of experience in the hospitality industry,<br />

Meaghan Cooper is poised for success as a leading<br />

executive in luxury hotel management. Her ability to<br />

build relationships and tenacity to move up has earned<br />

her two promotions at Fairmont Royal York, the second<br />

being an entirely new role created for the hotel — Food<br />

& Beverage Marketing and Administration manager.<br />

Co-workers describe her as an exceptional project manager,<br />

skilled in creating marketing plans and leading successful<br />

promotional campaigns through content creation and social<br />

media strategy.<br />

A graduate of Niagara College’s Bachelor of Business<br />

Administration (Hospitality Management) program in 2016,<br />

Cooper began her hospitality journey as marketing manager<br />

at the Fairmont Royal York in 2017 and was soon promoted<br />

to F&B Marketing & Administration Manager at the hotel.<br />

In her current role, Cooper plans and schedules social<br />

content including posts, stories and reels across nine socialmedia<br />

channels. She’s achieved audience growth across all<br />

social channels to more than 95,000 followers; increased<br />

engagement rate YTD <strong>2022</strong> to 5.1 per cent compared to 3.9<br />

per cent in 2021 and 3.4 per cent in 2020; and enhanced the<br />

art direction and brand storytelling through the creative<br />

direction of photo shoots, used for the aesthetic on socialmedia<br />

pages.<br />

“Meaghan is hyper-organized, detail-oriented, and brings<br />

a creative flair to any task,” says Rus Yessenov, director of<br />

Beverage, Fairmont Royal York. “A multi-media guru, she’s<br />

able to quickly connect the dots and find the best approach<br />

for optimal digital results. She supports her colleagues<br />

unconditionally and effortlessly brings the best out of those<br />

around her.”<br />

14 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong><br />

FOODSERVICEANDHOSPITALITY.COM


Gabrielle Arvanitis 28<br />

Director of Operations, Score Pizza, Newmarket, ONt.<br />

At the onset of the pandemic, Gabrielle Arvanitis sprang into action at newly<br />

opened Score Pizza to set up delivery and online-ordering systems and lead<br />

the company’s franchisees through the transition. She has exceeded<br />

expectations and demonstrated her ability to adapt and innovate,<br />

creating loyalty and brand-wide marketing programs and assisting<br />

in the recruitment of franchisees, in addition to her operational<br />

responsibilities.<br />

At only 28, Arvanitis has directed the openings of 10 new<br />

restaurants, bars and nightclubs from start to finish, with each<br />

location generating more than $1.3 million in revenue. Her<br />

accomplishments haven’t gone unnoticed. This year, Arvanitis<br />

was recognized by Nation’s Restaurant News editors for The<br />

Power List, comprised of influential industry insiders.<br />

An industry trailblazer, Arvanitis has proven problemsolving<br />

and communication skills. Her ability to develop<br />

and sustain high-performance work teams will ensure<br />

the continued growth and success of the company.<br />

Mackenzie<br />

Clemens 27<br />

Regional Digital<br />

Marketing Manager,<br />

Fairmont Hotels &<br />

Resorts, Toronto<br />

Mackenzie Clemens’ young career has been solely focused<br />

on improving the guest experience in various roles in luxury<br />

hospitality. From her first role with Fairmont as a seasonal<br />

tour-operations agent, to her current role as Regional Digital<br />

Marketing Manager for Fairmont’s Mountain Region, Mackenzie<br />

has grown into a capable and well-respected leader in hospitality.<br />

Clemens graduated with a MSc Business Administration with<br />

specialization in Digital Marketing from Amsterdam Business<br />

School, University of Amsterdam in 2020 and joined the team at<br />

The Bruce Hotel in Stratford, Ont. where she moved up the ranks<br />

to become director of Operations. While at The Bruce, she doubled<br />

revenue from pre-pandemic years for annual hotel campaigns<br />

(Christmas dining, Mother’s Day Dining, Black Friday Sale).<br />

“To say multitasking and surpassing goals are in her nature,<br />

would be an understatement,” says Nicolas Mourier, restaurant<br />

general manager, Maybourne Hotel Group, who worked with<br />

Clemens at The Bruce, as well as at the Fairmont Le Montreux<br />

Palace, Switzerland in 2017.<br />

In February <strong>2022</strong> she joined Fairmont Hotels & Resorts,<br />

where she oversees website, brand activation, social-media<br />

strategy and digital campaigns for the regional brand,<br />

representing four hotel properties in Banff, Jasper,<br />

Lake Louise and Whistler.<br />

“Mackenzie’s enthusiasm and sense of teamwork<br />

is remarkable. She knows how to bring out the best<br />

in her team members and always motivates them to<br />

strive for achievement,” says Mourier.<br />

David<br />

Bennett 28<br />

General Manager, Jack<br />

Astor’s Bar & Grill,<br />

Kingston, ONt.<br />

David Bennett is a loyal employee<br />

who works hard and is committed<br />

to the success of Jack Astor’s Bar &<br />

Grill. Since joining the restaurant as a<br />

server in 2015, Bennett has undergone<br />

tremendous personal and professional<br />

growth after being promoted to<br />

supervisor/service manager, beverage<br />

manager, assistant general manager<br />

and most recently general manager.<br />

With more than 10 years of<br />

experience, Bennett is dedicated to<br />

providing quality customer service<br />

and managing daily operations,<br />

maximizing company profits and<br />

leading a successful team.<br />

Recently, Bennett’s team beat its<br />

weekly sales record in Kingston, Ont.<br />

“This is quite an accomplishment<br />

as we’re still dealing with many<br />

challenges as an industry,” says<br />

Martin Mazur, regional director of<br />

Operations, Jack Astor’s.<br />

Bennett is respected for facing<br />

challenges head on and making<br />

concrete decisions that drive profit<br />

to the restaurant’s bottom line. His<br />

friends, family and colleagues are<br />

excited to see what his future holds<br />

within the food-and-beverage industry.<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 15


Brenda Pais 27<br />

Key Account Manager - Eastern<br />

U.S. and Canada, Hotelbeds,<br />

Mississauga, ONt.<br />

Brenda Pais is recognized for being organized,<br />

enthusiastic and hardworking. She obtained<br />

her Bachelor of Commerce, Hospitality and<br />

Tourism Management from the Ted Rogers<br />

School of Hospitality and Tourism Management<br />

(formerly Ryerson University) and minored<br />

in Entrepreneurship and Innovation. While<br />

completing her undergraduate studies, Pais was<br />

involved in extracurricular activities, becoming<br />

president of the Hospitality & Tourism Student<br />

Society and planning for TMU’s first-ever<br />

Hospitality & Tourism Conference. She was also<br />

a contributor to several TMU case competition<br />

groups, earning the Champion title at the Young<br />

Hotelier Summit for outperforming 80 students<br />

from 40 schools in a case presented by Four Seasons<br />

Hotels in 2016, among other wins.<br />

Currently, Pais is the Key Account Manager –<br />

Eastern U.S. and Canada at Hotelbeds, where she<br />

develops and grows commercial partnership with<br />

trade partners, analyzes client productivity to grow<br />

total account value and revenue and manages<br />

technical API implementation strategies. Last year,<br />

Pais was recognized as the Top Performer<br />

at Hotelbeds.<br />

“In her short time in the position, she has<br />

increased our market share with all her top<br />

clients by more than five per cent, got a<br />

few exclusivities and does a fantastic job<br />

onboarding our top new clients,” says<br />

Danielle Von, regional manager, U.S. and<br />

Canada at Hotelbeds.<br />

Prior to her role at Hotelbeds,<br />

Pais spent time at Bedsonline, a<br />

division of Hotelbeds, where she<br />

was named Top Performer 2019,<br />

and Expedia Group, earning the<br />

title of Associate Marketing<br />

Manager of the Year in 2017;<br />

Market Associate of the<br />

Quarter in 2016 and the<br />

Internship Project<br />

Award in 2015.<br />

Sophia Darling 30<br />

Executive Meeting Manager, Catering,<br />

Fairmont Royal York, Toronto<br />

Sophia Darling grew up in the small city of Peterborough Ont., surrounded by and<br />

immersed in arts and hospitality. She attended George Brown College for Baking<br />

& Pastry Arts in 2010, but quickly learned that her true passion for hospitality<br />

would be found in the front-of-house, rather than the kitchen. Once realized, it<br />

was clear that the ever-bustling environment of hotels was the place for her.<br />

In 2014, Darling attended Fleming College for Hotel & Restaurant Management,<br />

completing a two-year diploma from the School of Business before transferring<br />

to the University of Guelph to finish her Bachelor of Commerce in Hotel and<br />

Food Administration. Simultaneously, she completed Level 1 & 2 sommelier<br />

certifications from the Wine & Spirit Education Trust (WSET). She completed<br />

the Student Work Experience Program (SWEP) at Fairmont Banff Springs, which<br />

inspired her to pursue a career with Fairmont Hotels. She was accepted into<br />

Accor’s SUMMIT Leadership Development Program, where she completed an<br />

18-month rotational journey exploring food-and-beverage leadership at Toronto’s<br />

prestigious Library Bar, before expressing an interest in Sales & Events.<br />

Upon graduation, Darling joined the team at Fairmont Royal York in Toronto,<br />

where she has held the roles of Catering sales manager, Executive Meeting manager<br />

and, most recently, Events sales manager.<br />

“Sophia has consistently approached her work with colleagues and clients with<br />

a great breadth of generosity,” says Edwin Frizzell, Regional VP, Central Canada for<br />

Accor and GM of the Fairmont Royal York. “Resourceful and courteous, Sophia is<br />

a meticulous and dedicated team player.”<br />

16 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong>


AMGUY[ MIGUEL BRITO]; PATRICK ANADA [MONIKA KRUZSKA]<br />

Monika Kruzska 23<br />

Co-Founder/Pastry Chef, Wall-fl<br />

FLOWer Doughnuts, Oakville, Ont.<br />

After completing her Honours Bachelor of Commerce<br />

in Hotel & Food Administration from University of<br />

Guelph – Gordon S. Lang School of Business, Monika<br />

Kruzska completed her Ontario College Certificate in<br />

Baking & Pastry Arts at Niagara College – Canadian<br />

Food & Wine Institute.<br />

She worked as Operations manager for Tribeca Coffee Co. in Oakville, Ont.<br />

before launching Wallflower Doughnuts, a co-brand of Tribeca housed in the same space.<br />

As the co-founder and pastry chef for the fledgling company, Kruzska trained and led a<br />

team of three bakers while planning, costing, and executing seasonal menu changes; Creating<br />

strategies to expand the wholesale and special event catering programs; and Coordinating<br />

promotional and networking events to showcase the brand.<br />

“As a young student, Monika immediately showed true hospitality spirit and enthusiasm,<br />

standing out in her class both for her work and extremely positive attitude,” recalls William<br />

Murray, associate professor in the School of Hospitality, Food and Tourism Management,<br />

Lang School of Business. “She just naturally had/has the intangible characteristics that<br />

hospitality leaders look for in up-and-coming talent, and it was easy to see that she had<br />

real potential in our field.”<br />

Simon Pierre Picard 28<br />

Breakfast, Banquet and Meetings Manager, Hotel<br />

Escad Quartier DIX30, Brossard, Que.<br />

A graduate of the Hotel and Tourism Institute of Québec (ITHQ), Simon Pierre<br />

Picard has honed his hospitality skills with a number of internships both in Canada<br />

and internationally. He also worked in a variety of restaurants, learning the F&B<br />

side of the business.<br />

In 2014 he joined the Hotel Fairmont, Le Manoir Richelieu as a customer service<br />

co-ordinator, where his hotel journey began. Today, Picard is<br />

the Breakfast, Banquets and Meetings manager at Germain<br />

Hotels’ Hotel Escad Quartier DIX30, where he manages a<br />

team of more than 10 people comprised of supervisors,<br />

servers and cooks. Since taking on the role in 2021, he has<br />

surpassed sales objectives month over month, bringing the<br />

department to top quartile for the Germain Group.<br />

“Driven by passion and with the desire to re-build the<br />

department greatly affected by the COVID-19 pandemic,<br />

Simon-Pierre jumped quickly into his new role and got<br />

to work as the tasks at hand were not small,” says<br />

Jean-Philip Dupré, GM, Hotel Escad Quartier<br />

DIX30. “He quickly stood out from the team<br />

by his ability to learn quickly, his dedication<br />

and his determination.”<br />

Miguel Brito 29<br />

Director of Banquets, Park<br />

Hyatt, Toronto<br />

Miguel Brito has been described by those<br />

who have worked with as a valued colleague<br />

and exemplary leader. “His commitment<br />

to our industry was apparent from his<br />

eagerness to learn as much as possible from<br />

his colleagues, as well as the different projects<br />

and events entrusted to him,” says David<br />

Robitaille, GM of the Four Seasons Centre<br />

for the Performing Arts, who has worked<br />

with Brito at both the Four Seasons and Park<br />

Hyatt Toronto Hotels. “He was well respected<br />

for the high level of attention, energy and<br />

time he invested in ensuring his complete<br />

understanding of the work and could make<br />

the appropriate decisions.”<br />

After graduating with a PG in International<br />

Hotel Management, from Les Roches Marbella<br />

International School of Hotel Management in<br />

Marbella, Spain, Brito joined Hoti Hoteis in his<br />

home country of Portugal in the accounting,<br />

finance and purchase department. He then<br />

held positions at InterContinental Chicago<br />

Magnificent Mile in Illinois, Four Seasons<br />

Hotel at Park Lane in London U.K. and Four<br />

Seasons Hotel Toronto before joining Park<br />

Hyatt Toronto in 2021 as director of Banquets.<br />

“Miguel joined the Park Hyatt team on<br />

the heels of the re-opening and has been<br />

an integral leader establishing the banquet<br />

operation for the hotel,” says Bonnie Strome,<br />

GM, Park Hyatt Hotel Toronto. “He is a<br />

wonderful example of a true luxury hospitality<br />

leader that has a great future ahead.”<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 17


Nick Chindamo 29<br />

Head Cheesemaker/Ecological guide/chef/<br />

forager, Nick of North, Charlottetown, P.E.I.<br />

Drawing inspiration from cultural<br />

traditions and the intricacies of the<br />

landscape, Nick Chindamo uses<br />

food education and a philosophical<br />

approach to catalyze communities<br />

and foster human development.<br />

In <strong>2022</strong>, he launched Nick of North,<br />

an educational platform built around<br />

gathering wild edibles from across P.E.I.<br />

and teaching small groups of chefs<br />

about their greater ecological purpose,<br />

how to prepare them for consumption,<br />

and about much of the area’s natural<br />

history and food traditions.<br />

With extensive experience in<br />

professional restaurants around the world, he also aims to bring forth<br />

a regenerative approach to fine dining through a zero-waste mentality,<br />

a collaborative outlook, and region-specific ecological knowledge.<br />

He believes that the future of food extends far beyond the<br />

restaurant setting and that by blurring the lines between foragers,<br />

farmers, fishermen, chefs, scientists, and teachers, we can help to build<br />

a sustainable future for generations to come.<br />

“[Nick] is a superb role model for chefs… his creativity will<br />

help bring Canada even more so into the culinary spotlight,” says<br />

Chef Imrun Texiera, who nominated Chindamo for the Top 30<br />

Under 30. “Chef Nick has a passion for foraging and sustainability<br />

and his creative dishes show a true depth of technique and<br />

knowledge of the land.”<br />

Hannah Harradine 29<br />

Owner/Operator, Sumac & Sal, Markdale Ont.<br />

Hannah Harradine’s work ethic, leadership qualities and positive<br />

attitude fuel her entrepreneurial spirit. In 2019, she launched<br />

Sumac & Salt with her partner, Joel Gray, to showcase local,<br />

seasonal and foraged ingredients from Grey, Bruce and Simcoe<br />

Counties through multi-course, tasting-style menus. When COVID<br />

hit, Sumac & Salt transitioned into a catering company. While<br />

the duo develops recipes, Harradine manages all aspects of the<br />

business, from booking clients to social media to finances.<br />

Harradine’s passion for local food and natural wines is evident<br />

in her willingness to learn and strengthen her skills. After earning<br />

her Winery and Viticulture Technician Diploma from Niagara<br />

College, Harradine worked a harvest at Rosehall Run Vineyards,<br />

helping to sort grapes and performing various winemaking tasks.<br />

She also spent three years at Bruce Wine<br />

Bar/Crow Bar and Variety as a floor<br />

manager and marketer.<br />

Harradine’s focus on eating local<br />

is inspiring and her commitment<br />

to partnering with local farmers<br />

and producers is creating more<br />

vibrant communities. Undoubtedly,<br />

Harradine and her partner will<br />

be leading figures in the buy-local<br />

movement for years to come.<br />

Sam Clark 28<br />

Bar Manager, Hello Sunshine/Banff<br />

Hospitality Collective, Banff, Alta.<br />

When Hello Sunshine, a contemporary Japanese<br />

restaurant in Banff, Alta., opened in June 2021, it<br />

had an immensely successful launch, establishing<br />

the restaurant as the best place to grab a cocktail<br />

in Banff. According to Hello Sunshine’s<br />

GM, Annika Hame, Sam Clark single<br />

handedly created and managed the<br />

bar programming from scratch and<br />

dedicated himself “wholeheartedly to<br />

recruiting and training and educating<br />

the team.”<br />

During his time in Banff, Clark<br />

has organized countless training<br />

programs, all on his own time, to<br />

share his knowledge and passion<br />

for mixology and the hospitality<br />

industry. He has been sought out by many<br />

individuals within our hospitality driven town for<br />

advisory and oversight on beverage programming.<br />

This year, Clark competed in Diageo World<br />

Class Canada bartending competition, where he<br />

finished in the top three. “World Class is the most<br />

prestigious and difficult bartending competition in<br />

the world, and tests competitors in every aspect of<br />

their craft,” says bartender and judge James Grant.<br />

“From menu development and service to community<br />

and hospitality, each stage of the competition puts<br />

bartenders through their paces to help determine the<br />

best of the best in our industry.”<br />

Clark not only represented himself well enough to<br />

place in the top 3 nationally, but won the Tanqueray<br />

No. Ten Tableside Service Challenge, in which he<br />

was tasked with serving two original cocktails to a<br />

very intimidating panel of judges including Agostino<br />

Perrone (beverage director for the iconic Connaught<br />

Bar in London), author and actor Stanley Tucci, and<br />

two World Class Global Winners.<br />

18 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong><br />

FOODSERVICEANDHOSPITALITY.COM


Samantha Medeiros 27<br />

Chef de Cuisine, La Palma Restaurant, Toronto<br />

Alexandre<br />

Lepage 26<br />

Executive Chef,<br />

ClubLink, Mont-<br />

Tremblant, Que.<br />

Alexandre Lepage has climbed<br />

the culinary career ladder<br />

with patience, passion and<br />

consistency. In his current role<br />

as executive chef with ClubLink<br />

for its two golf courses, Le<br />

Maître and La Bête de Mont-<br />

Tremblant, Lepage pushes<br />

the boundaries of food and<br />

motivates his team to learn.<br />

Previously, Lepage was chef de<br />

partie at Choux Gras Brasserie<br />

Culinaire and AXE Lounge Bar<br />

at Fairmont Mont-Tremblant,<br />

working alongside executive chef<br />

Jonathan Legris for two years.<br />

“During these two years,<br />

Alexandre was able to showcase<br />

his leadership, his creativity<br />

and his passion,” says Jonathan<br />

Legris, executive chef at Fairmont<br />

Mont-Tremblant. “With his<br />

presence and his dedication,<br />

we were able to put Fairmont<br />

Tremblant’s flagship restaurant<br />

at the forefront of the region’s<br />

gastronomy. It’s a great pleasure<br />

to have had him as a colleague,<br />

and now to consider him an<br />

accomplished chef.”<br />

Lepage has also worked for<br />

Lee Restaurant by Iron Chef<br />

Susur Lee as chef de partie garde<br />

manger; Le Cheval de Jade as<br />

apprentice sous-chef; and Joey<br />

Restaurants Toronto as a line<br />

coach and closing coach. Since<br />

completing hands-on training in<br />

the Culinary Skills Program at<br />

George Brown College in 2018,<br />

Lepage had exactly what he<br />

needed for a flourishing career.<br />

FOODSERVICEANDHOSPITALITY.COM<br />

Shruti Kukreja 22<br />

Associate, Consultancy and Valuation,<br />

HVS, Vancouver, BC.<br />

After completing a Bachelor of Commerce, Hospitality and<br />

Tourism Management from University of Guelph — along<br />

with Certification in Hotel Industry Analytics (CHIA) by<br />

Smith Travel Research and a scholarship from InnVest Hotels<br />

— Shruti Kukreja joined the team at Hospitality Valuation<br />

Services (HVS), performing economic feasibility, market<br />

study and appraisals for lodging assets in the Western Canada<br />

market.<br />

“Shruti Kukreja is a fantastic example of the young<br />

and enthusiastic talent coming into the hospitality field,”<br />

says William Murray, associate professor in the School of<br />

Hospitality, Food and Tourism Management, Lang School<br />

of Business.<br />

During her time at U of G, Kukreja was president of the<br />

Hospitality & Tourism Management Student Association as<br />

well as president of the Hotel Association of Canada’s Guelph<br />

Student Chapter. She was also co-director of Charitable and<br />

Academic Events for the university.<br />

Lisa Pileggi of Marriott International says “As a senior<br />

sales leader, with over 24 years of experience working in the<br />

hospitality and tourism industry, I have seen many young<br />

professionals come and go. Shruti Kukrejais one individual I<br />

have worked with who uniquely stands out.”<br />

Billy Alexander, director of Programs (he/him) Culinary Tourism<br />

Alliance, describes Samantha Medeiros as “a fantastic chef who is<br />

methodical in her approach in everything from origin of ingredients<br />

to cultural inspirations, creating dishes that resonate on the pallet<br />

and the heart at the same time.”<br />

Medeiros’ culinary journey began in 2013 as FOH staff at<br />

Mercatto College Street in Toronto. When she approached Mercatto’s<br />

chef, asking to participate in kitchen tasks/part time BOH, just for<br />

the desire of learning, she was rejected, says executive chef and longtime<br />

friend Miriam Echeverria, “being told that she was too pretty<br />

to be part of the kitchen team and she should stay as FOH. I believe<br />

that this episode changed her career goals completely.”<br />

Since then, says Echeverria, Medeiros “eagerly started her way into<br />

the culinary world, travelling around the world, staging at different<br />

restaurants and gaining all kind of kitchen skills, motivated to be the<br />

best chef possible — and here she is, one of the best chefs in the city.”<br />

She attended George Brown College where she obtained her<br />

diploma in Culinary Management. She also completed a diploma in<br />

Pastry Arts at École Nationale Supérieure de la Patisserie in France.<br />

With her desire to give back to the community, Samantha<br />

participated in several fundraising dinner events including Chefs<br />

for Change in 2020 and Tribe Five Dinner in 2018 and has done<br />

several speaking engagements.<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 19


Tyler Nicklin 28<br />

Chef de Cuisine, The Other Bird, Hamilton, Ont.<br />

“Tyler Nicklin is not a boss, she is a leader,” says Travis Blaesing, who<br />

worked under Nicklin at Rapscallion and Co. “She puts an incredible<br />

amount of effort into helping grow the people around her.”<br />

Nicklin graduated from Niagara College’s Culinary Management<br />

program in 2012 and steadily worked up the ranks at restaurants across<br />

Ontario. In her current role as Chef de Cuisine at The Other Bird’s<br />

Hamilton, Ont.-based Rapscallion Rogue Eatery, she collaborates on<br />

menus with the executive chef, monitors food/labour costs and organizes<br />

both onsite and off-site services.<br />

“Even as a young female chef in a time when it wasn’t easy to be a young<br />

female chef, she handled herself with grace, dignity and professionalism,”<br />

says Matt Johnny, VP Operation, The Other Bird. “Her story through The<br />

Other Bird starts at The Alex, then on to The Mule, Rapscallion Rogue<br />

Eatery, Burro, ODDS, and finally lands now at Rapscallion and Co. …her<br />

first position in a leadership role in our company.”<br />

During COVID-19, Nicklin had the task of opening Rapscallion and Co<br />

during the height of an epidemic. She and her team had the challenging<br />

opportunity of making a restaurant relevant during this period. She led<br />

and executed countless pop-ups and had to navigate hiring and training<br />

a team during numerous lockdowns and business restrictions.<br />

Brooke Husband 28<br />

Assistant Winemaker, Domaine Queylus<br />

/ Mason Vineyards / Honsberger Estate<br />

Jordan Station, Ont.<br />

A graduate of Niagara College, Brooke Husband is a driven,<br />

passionate winemaker, whose talents are only growing. Currently,<br />

she is assistant winemaker at not one, but at three wineries in the<br />

Niagara region, managing 55 wines from harvest to bottle. Since<br />

Husband joined Honsberger Estate in 2020, she has helped expand<br />

their portfolio to include two sparkling wines, Blanc de Blancs<br />

and Cabernet Franc Brut, and three table wines, Sauvignon Blanc,<br />

Sauvignon Blanc Skin Fermented and Chardonnay Musqué. At<br />

Domaine Queylus, she actively mentors and teaches interns about<br />

winemaking processes.<br />

Husband is the co-winemaker on a Viognier and Rosé on the<br />

Mason Vineyard collab series and she won gold at the Ontario Wine<br />

Awards <strong>2022</strong> in the categories Chardonnay Oaked over $20, Pinot<br />

Noir, Cabernet Franc and White Wine of the Year. She also won<br />

two Lieutenant Governor Awards for Excellence in Ontario<br />

Wine in <strong>2022</strong>.<br />

“She has come so far in a short period of time,” says Kelly<br />

Mason, owner and head winemaker at Mason Vineyard,<br />

who also works for The Farm, Domaine Queylus and<br />

Honsberger Estate wineries. “She is a rising star in the<br />

industry and will leave a mark that will be noteworthy<br />

to Niagara if not only in her wines, but also in the<br />

trail of amazing talent she will have had a hand in<br />

mentoring and encouraging.”<br />

20 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong>


Ivan Bekcic 28<br />

Executive Chef, The Wine Academy, Toronto<br />

Patrick<br />

Jones 27<br />

Sustainability Manager<br />

& Capital Projects<br />

Co-ordinator, Fairmont<br />

Jasper Park Lodge,<br />

Jasper, Alta.<br />

Named as one of Alberta’s Top 30 Under 30<br />

Leaders in Sustainability, Patrick Jones’ success<br />

is backed by a world-class education at six<br />

prestigious institutions and demonstrated<br />

industry experience in hospitality, advanced<br />

education and civil society. In his role at<br />

Jasper Park Lodge, he chairs the Sustainability<br />

Committee and leads all environmental<br />

initiatives at the 700-acre, 450+ room luxury<br />

resort and three adjacent communities<br />

comprising of 500+ Heartists & families.<br />

With the direction of the ownership<br />

group, Jones has successfully co-ordinated<br />

a number of multi-million-dollar capital<br />

upgrades across the property, including<br />

the refurbishment of 300 guest bathrooms,<br />

landscape re-development and critical<br />

infrastructure upgrades.<br />

“There is no doubt Patrick has significantly<br />

contributed to the visible improvement of the<br />

resort’s operations and guest experience,” says<br />

Wayne Hnatyshin, director of Engineering,<br />

Fairmont Jasper Park Lodge. “Patrick has also<br />

reduced the resort’s environmental impact<br />

and helped to protect the pristine mountain<br />

environment for generations to come.”<br />

FOODSERVICEANDHOSPITALITY.COM<br />

Running a private enterprise while maintaining full-time employment as an<br />

executive chef is not an easy feat, but Ivan Bekcic has proven himself to be<br />

capable of culinary excellence.<br />

For the last 17 years, Bekcic has been working in the restaurant industry in<br />

executive and sous chef positions in Toronto. He trained<br />

in Italy, France and the U.K., which has allowed him to<br />

bring a unique perspective on fine-dining and avantgarde<br />

cuisine to Toronto’s culinary scene.<br />

Currently, Bekcic is the executive chef at Wine<br />

Academy where he develops bespoke tasting menus<br />

for private member events, among other things.<br />

His level of expertise, commitment to quality and<br />

exceptional customer service is widely recognized.<br />

In fact, Bekcic was credited with increasing average<br />

monthly food sales by 17 per cent over his<br />

predecessor at Wine Academy. As a private<br />

chef, some of his standout Canadian<br />

creations include pinecone preserves,<br />

pickled spruce tips and lilac cordial.<br />

Bekcic’s devotion to his career<br />

is admirable, and he will continue<br />

to expand his reach and<br />

develop new relationships with<br />

clients, peers and other industry<br />

professionals.<br />

Liezle Espejo 28<br />

Sous Chef, The Ritz-Carlton,<br />

Toronto, Ont.<br />

Liezle Espejo studied at Humber College, earning<br />

her Culinary Management Diploma in 2013. She also<br />

received the Cecile Girard – Hicks Memorial Award<br />

and the president’s Medal Award for the School of<br />

Hospitality, Recreation and Tourism. In 2018, Espejo<br />

completed her Red Seal certificate.<br />

She began her culinary career working at several<br />

restaurants in Toronto, such as Bymark by Mark<br />

McEwan Group and Alba Restaurant, before re-locating to Fairmont Jasper Park Lodge in<br />

Alberta to work as chef de partie of banquets, Moose’s Nook Grill House and Orso Trattoria.<br />

In 2019, Espejo joined The Ritz-Carlton Toronto as a senior cook in its banquet operations.<br />

She also pioneered the grand opening of EPOCH Bar & Kitchen Terrace in August 2021.<br />

“Over these past two years and a very challenging period, Liezle has proven to be very<br />

dedicated, highly efficient, stress resistant and adaptable,” says Guillaume Benezech, general<br />

manager, The Ritz-Carlton Toronto. “Her knowledgeable and solution-oriented assistance was<br />

highly valued…and she has earned a very high esteem amongst our food-and-beverage team<br />

and guests. We were all impressed by the dedication Liezle has shown for our business and<br />

especially its guest relation, teamwork and technical components.”<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 21


Courtney Jenkins 29<br />

Art Director, Kostuch Media Limited, Toronto<br />

Courtney Jenkins joined Kostuch Media Ltd. in 2014 as a co-op intern,<br />

enrolled in Durham College’s Graphics Program, producing both paid<br />

and house ads, sourcing photography and illustrations, making editorial<br />

copy changes and more. She was instantly liked by the team, as well as<br />

advertisers, and quickly became a full-time employee to assist in the<br />

Production/Design department.<br />

Jenkins possesses many admirable qualities. She has proven herself to be<br />

reliable, hard-working and is willing to take on whatever needs to be done,<br />

whenever it needs to be done.<br />

In 2020, Jenkins was promoted to art director to assume the<br />

responsibility of producing Foodservice and Hospitality and Hotelier<br />

magazines internally. “Not only has she been able to handle the increase<br />

in workload, her creativity has soared and she’s helped create and produce<br />

wonderful cover art for both magazines, as well as creative magazine<br />

layouts,” says Rosanna Caira, editor and publisher of Foodservice and<br />

Hospitality and Hotelier magazines.<br />

“Courtney is an extremely skilled designer with great creative instinct<br />

and her pleasant personality and diverse range of expertise make her<br />

a true professional,” adds Jennifer O’Neill, freelance creative graphic<br />

designer. “She insists on quality work and is liked, as well as<br />

respected, by staff and colleagues.”<br />

Corbin Staniloff 30<br />

VP, Development, MasterBUILT Hotels, Calgary<br />

Corbin Staniloff is highly respected by his colleagues and his energetic<br />

personality is one that people can easily gravitate toward. Since joining<br />

MasterBUILT Hotels, Staniloff has assisted in the opening of four Microtel<br />

hotels, bringing the total to 24 across the country. Additionally, he has formed<br />

relationships with three First Nations groups, with plans to open another four<br />

new-build projects in <strong>2022</strong> and 2023.<br />

“Corbin has excelled in his role,” says Jeremy Thal, president & CEO,<br />

Royop Development Corporation. “His ability to identify a site, convince the<br />

owners to sell, navigate the entitlements through the municipality and ensure<br />

successful completion all the way through opening and beyond is uncanny.”<br />

Prior to his role at MasterBUILT Hotels, Staniloff was the senior associate of<br />

Hotel Investments, Western Canada at CBRE Hotels, advising clients on shortand<br />

long-term investment goals and working with private investors and sellers<br />

for hotel assets under $25 million from primary to tertiary markets.<br />

When Staniloff isn’t securing deals, he’s busy supporting community<br />

initiatives. He has volunteered with Big Brothers Big Sisters, sat on the board<br />

with Urban Land Institute and is an active member of real-estate groups<br />

NAIOP and CREW, which supports women in the workplace.<br />

TANVI MADKAIKER [COURTNEY JENKINS]<br />

22 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


Austin Granados 28<br />

Co-owner/Pastry Chef, Cake-ology,<br />

Winnipeg, Man.<br />

Admired for his positive attitude and willingness to learn new<br />

things, Austin Granados is a valuable addition to any team that he is<br />

a part of. After earning his Professional Cook Certification – Level<br />

1 and Professional Baker Certification – Level 2 from Vancouver<br />

Community College, Granados went on to channel his creativity into<br />

the baking processes at Dominique Ansel Bakery in Manhattan, Hotel<br />

X in Toronto and one-Michelin-Star VEA Restaurant in Hong Kong.<br />

“Granados is a reliable and an extensively skilled chef who portrays<br />

his art in his baking,” says Vicky Cheng, executive chef and co-owner,<br />

VEA Restaurant, Tastings Group Limited. “He also excels at leveraging<br />

his thorough knowledge of pastry equipment and preparation to<br />

provide an exceptional level of customer service and satisfaction<br />

which have earned him quite a reputation amongst his peers.”<br />

Most recently, Granados became the co-owner and pastry chef of<br />

Cake-ology, a small bakery known for its Kouign-Amann located in<br />

the heart of the Exchange District in Winnipeg. Granados manages<br />

a small team to produce custom cakes, cupcakes, French pastries,<br />

chocolates, viennoiserie and beverages and develops new concepts for<br />

flavours, textures and designs.<br />

Additionally, Cake-ology was the <strong>2022</strong> winner of Sugar Rush Vegan<br />

Festival for Granados’ Pink Peppercorn Pavlova, as well as the 2021<br />

winners of The Exchange District Biz Hot Beverage Week and Best<br />

“X” Coffee’s Perfect Match, Best Local Food Creative, Favourite Local<br />

Biz. Undoubtedly, Granados’ career will be filled with many more<br />

outstanding achievements.<br />

Omar Karim 29<br />

Executive Director, Alka Holdings Ltd.,<br />

Consultant, Carpedia International<br />

Oakville, Ont.<br />

Early on, Omar Karim’s manager at<br />

Carpedia Hospitality Ltd. identified him<br />

as a high potential employee, in large<br />

part due to his work ethic and eagerness<br />

to learn. These skills coupled with his<br />

strong focus on building team culture<br />

made Karim one of the top consultants<br />

amongst his peers.<br />

"His relentless pursuit of client and<br />

team member satisfaction gives him the drive to produce work of the<br />

highest quality,” says Shaan Ghai, director at Carpedia Hospitality Ltd.<br />

Karim first joined Carpedia in 2019 but decided to go<br />

back to school to obtain his Accelerated Masters in Business<br />

Administration from Queen’s University. He re-joined the company<br />

in upon graduation in <strong>2022</strong>, where he analyzed work process<br />

and management systems using interviews, data analysis, field<br />

observations, and client collaboration to increase profitability by<br />

four per cent on average.<br />

At the same time, Karim is the executive director of Best Western<br />

Plus Gatineau-Ottawa, managing the the operations of the hotel.<br />

“I have had the privledge to watch Omar grow into a leading<br />

force in the hospitality industry,” says Paul Lefebvre, president of<br />

PNL Hospitality Ltd.<br />

DAVID CHANG [OMAR KARIM]<br />

Kudos<br />

to Courtney Jenkins,<br />

our fabulous Art<br />

Director, on being<br />

named as one of<br />

this year’s Top 30<br />

Under 30. We are<br />

so proud of your<br />

achievements<br />

and look forward<br />

to many more<br />

accolades to come!<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 23


Kirsten-Jean Kerpel 26<br />

Suite Sales Administrator, Canucks Sports<br />

and Entertainment, Vancouver<br />

At only 26, Kirsten-Jean Kerpel already has<br />

significant accomplishments under her belt.<br />

She attended renowned hospitality school ROC<br />

Mondriaan in The Hague, The Netherlands and<br />

obtained a Bachelor’s Degree in Hospitality, as well<br />

as Sales and Marketing.<br />

From there, Kerpel has gained robust handson<br />

experience in various roles in Canada and<br />

the U.S. Hailing from the east coast of Canada,<br />

she completed an internship at the Halifax<br />

Harbourfront Marriott; managed a restaurant at<br />

Digby Pines Resort; assumed a sales and marketing<br />

position at Algonquin Resort Autograph Collection<br />

in St. Andrews, N.B.; travelled to Fairmont Chateau Lake Louise to become banquet manager<br />

and front-desk agent; and joined the pre-opening team of Courtyard and Residence Inn by<br />

Marriott in Jekyll Island, Georgia as assistant food-and-beverage manager.<br />

Today, Kerpel is the suites sales administrator at Canucks Sports and Entertainment in Vancouver.<br />

She was promoted from private suites and catering coordinator at the company in just six months.<br />

"Kirsten oversees the complete experience of 81 private suites and the respective fan base<br />

ensuring their experience is second to none," says Robert Bartley, executive chef at Canucks<br />

Sports and Entertainment. "This is no small feat and a role that is extremely important to the<br />

overall financial health of the premium client fan base. Kirsten's foodand-beverage<br />

knowledge from all her past experiences at restaurants,<br />

events and school has benefitted our guest experience."<br />

During her first month in this role, she made $13,000 in<br />

wine sales. Kerpel’s future in the hospitality industry burns<br />

bright as she continues to reach her full potential.<br />

Janet Roper 28<br />

Executive Housekeeper, Vintage Hotels,<br />

Niagara-on-the-Lake, Ont.<br />

Janet Roper fell in love with the hospitality industry as a teenager<br />

working on Clifton Hill in Niagara Falls, Ont. greeting guests at the Great Canadian Midway.<br />

Her passion for the industry grew stronger, driving her to earn her Bachelor of Business<br />

Administration – Hospitality from Niagara College in 2016. While completing her studies,<br />

she became a Certified Niagara Ambassador through the Tourism Partnership of Niagara.<br />

With a desire to advance her career further, Roper also became certified in Hotel Industry<br />

Analytics from the American Hotel & Educational Institute. In fact, she was one of the first<br />

25 Canadians to receive this title.<br />

Today, Roper is the executive housekeeper at the Pillar and Post Inn owned by Vintage<br />

Hotels. There, she recruits, trains and coaches employees in a department of more than 30<br />

team members; monitors budgets, inventory, operating costs and preparations for payroll;<br />

and organizes safety-training initiatives with cleaning staff through Joint Health and Safety<br />

committee. Roper first joined Vintage Hotels in 2015 as a lead room attendant and has<br />

received three promotions since.<br />

“Janet regularly shows great leadership skills and strong work ethic,” says Ryan Murray,<br />

GM, Pillar and Post Hotel, Conference Centre and Spa. “She is an exemplary team member<br />

who careers deeply about her team and the happiness of our guests.”<br />

Rachelle<br />

Boutin 28<br />

Director of Lodging,<br />

Hotel Le Germain<br />

Montreal<br />

Rachelle Boutin has been a part of the<br />

Germain Hotels family since 2018 when<br />

she assumed the role of guest services<br />

supervisor at the Alt Montreal Hotel.<br />

She quickly moved up the ranks and in<br />

May 2021 was named Room Division<br />

Manager at Hotel le Germain Montreal.<br />

“Rachelle is a true hotelier at<br />

heart, an excellent team leader and a<br />

workhorse in her passion for service,”<br />

says Marie Pier Germain, VP Sales<br />

and Marketing at Germain Hotels.<br />

“Many people in our industry have<br />

those qualities, but I have never<br />

met anyone who embodies them as<br />

intensely as Rachelle.”<br />

Boutin graduated from Universite<br />

du Quebec a Montreal (UQAM) in<br />

2016 and quickly dove into her passion,<br />

joining Groupe Antonopoulos as the<br />

reservation supervisor at Hotel Nelligan<br />

in Montreal before moving to Alt Hotel<br />

Montreal in June 2018.<br />

She is a member of Germain Hotels’<br />

circle of ‘Ambassador Employees,’<br />

which she sees as an opportunity to<br />

pass on her knowledge and advice<br />

“Rachelle exudes the company’s<br />

values loud and clear. She shines with<br />

positivity, empathy and humor. She is<br />

witty, bubbly, and has great ambitions<br />

for her team members, who she works<br />

very hard at developing.” says Germain.<br />

24 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong>


HUBERT CHANGE [EMILIO MONTENGRO]<br />

Spencer Smith’s entire professional life has been spent<br />

working in hospitality. The Aurora, Ont.-native enrolled<br />

in a high-school co-op program washing dishes and<br />

making salad dressings at a local caterer and though<br />

the work was not glamorous, this first peak behind the<br />

curtain into kitchen life had him hooked.<br />

He spent the next seven years working in backof-house<br />

for various restaurants across North<br />

America before returning to Ontario to enroll in the<br />

Advanced Wine & Beverage Business Management<br />

program at George Brown College in Toronto.<br />

In 2020, Smith began working at Andrew Peller<br />

Limited as the assistant Retail & Experience<br />

manager at Peller Estates. He was soon promoted<br />

to Retail & Experience manager at Wayne Gretzky<br />

Estates in January 2020.<br />

“Spencer re-invented many of the guest experiences<br />

at Wayne Gretzky Estates and successfully managed<br />

his department through the many challenges that the<br />

COVID-19 pandemic presented,” says Mark Vaiana,<br />

Estate Manager, Wayne Gretzky Estates. “His vast<br />

wine, whisky and beer knowledge and passion for the<br />

hospitality industry is exceptional. He has helped to<br />

create a team that shares his passion with each guest<br />

who visits Wayne Gretzky Estates.”<br />

Emilio<br />

Montenegro 27<br />

Executive Chef, Fonda Fora,<br />

Calgary<br />

Emilio Montenegro started cooking when he<br />

was 17 years old. Today, he’s executive chef at<br />

contemporary Mexican restaurant Fonda Fora, a<br />

concept by Thank You Hospitality located inside<br />

The Westley Calgary Downtown.<br />

Montenegro’s interests in live-fire cooking,<br />

butchering and foraging, as well as his zero-waste<br />

mentality, have allowed him to excel as a leader in<br />

his new role.<br />

“Emilio has started bringing in whole hogs and<br />

utilizing all its parts in dishes across our<br />

menu and running features on some parts<br />

of the animal that most chefs throw<br />

away,” says Tyson Duben, manager<br />

of Operations, Fonda Fora. “The<br />

philosophy that Emilio has brought<br />

to this restaurant is truly the future of<br />

modern cuisine.”<br />

Previously, Montenegro spent time<br />

honing his skills and gaining<br />

experience at Brunelleschi<br />

Hotel Florence in Italy,<br />

Chou Chou in Taipei<br />

City, Taiwan. and Logy<br />

in Taiwan.<br />

CONGRATULATIONS<br />

KIRSTEN KERPEL<br />

on winning KML’s<br />

Top-30-Under-30<br />

award. We are so<br />

proud and grateful<br />

to work alongside<br />

you as we create life<br />

long memories that<br />

inspire our fans!<br />

Spencer Smith 28<br />

Retail & Experience Manager,<br />

Wayne Gretzky Estates Winery<br />

& Distillery, Niagara-on-the-<br />

Lake, Ont.<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 25


THE EQUIPMENT ISSUE<br />

BY AMY BOSTOCK<br />

EQUIPMENT<br />

EVOLUTION<br />

Equipment suppliers are facing<br />

unique challenges as the industry<br />

emerges from the pandemic<br />

DASHA ZOLTA VIA MAISON ZOLTS<br />

26 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


When it comes to restaurant kitchen equipment,<br />

flexibility and automation have been on the minds of<br />

operators in recent years, mainly to curb staff shortages<br />

and optimize restaurant operations. And with these<br />

trends predicted to continue moving forward, equipment<br />

suppliers are having to re-examine how they do business.<br />

“The trend towards automation with regard to<br />

foodservice equipment will continue and the feeling in the<br />

industry is that we’re just starting to see significant changes<br />

that every restaurateur can afford and apply to their<br />

organization,” says Andrew Rodricks, vice-president, Sales<br />

& Marketing at Newmarket, Ont.-based R.E.D. Canada.<br />

“Our company supports this automation and are looking<br />

to ensure that restaurant equipment dealers and enduser<br />

customers alike are educated in what the market has<br />

available, as well as what automation is on the horizon.”<br />

But capturing the attention of end-users is difficult in<br />

an industry still facing daily post-pandemic challenges,<br />

says Danny Collis, principal, Collis Group Inc. “It’s very<br />

hard to get the attention of an operator. My colleague has<br />

family who own a restaurant. He spends his day looking<br />

for chicken, takeout containers and trying to keep staff,<br />

[not thinking of ways] to save money [on equipment].<br />

We’re hoping now that the fall has hit that [operators] will<br />

start to look more closely at their operations.”<br />

For example, Collis says his company’s oil-filtration<br />

pads can double a restaurant’s oil life and a number of<br />

large chains are starting to take notice. “That is huge when<br />

the price of oil has increased dramatically since COVID.<br />

Hopefully, operators will give us more of their time so we<br />

can prove we can save them money.”<br />

CASH IS KING<br />

As the restaurant industry moves into the new normal<br />

of doing business, cost savings are becoming even more<br />

important, which means on the equipment side, suppliers<br />

need offer products to help these operators do more with less.<br />

Rodricks says quite a few manufacturers have focused<br />

on multi-purpose equipment options. “In the past, this<br />

was limited to combi-ovens that had steam, convection<br />

and conventional cooking methods in one unit,” he<br />

FOODSERVICEANDHOSPITALITY.COM<br />

explains. “These are still quite relevant in the market, however, quite a<br />

few variations have emerged out of this base.”<br />

He points to units that are now able to apply various cooking<br />

methods to individual racks in the oven, without affecting the cook<br />

time or quality on anything else in the unit. “One of my favourite<br />

demonstrations was a chef who cooked a full tray of “Broiled Salmon”<br />

just one rack space above a pan of chocolate chip cookies — and when<br />

complete, there was absolutely no flavour transfer from one product to<br />

another. It was able to bake, broil, steam, braise, fry, et cetera inside a<br />

single unit that happens to come in full size, 2/3 size, half size, and/or<br />

even countertop configurations.”<br />

He says these “all-in-one” machines are the type of automation that’s<br />

revolutionizing the market by offering operators options for innovative<br />

units that can now replace four to five pieces of equipment in a kitchen<br />

— without compromising the flavour or finish.<br />

But how has the shift to off-premise<br />

dining during the pandemic impacted<br />

what equipment restaurants want in their<br />

kitchens? According to Collis, “I haven’t<br />

seen a fundamental change in equipment<br />

choices with off-site dining. Ghost kitchens,<br />

HITTING<br />

THE ROAD<br />

Andrew Rodricks, vice-president, Sales &<br />

Marketing at Newmarket, Ont.-based R.E.D.<br />

Canada, says the impact of increased<br />

off-premise dining on equipment choices<br />

cannot be ignored. “The greatest impact<br />

that off-premise dining has had is<br />

twofold. First, “ghost” or shared kitchen<br />

facilities make even more economical<br />

sense now because equipment, facility<br />

and maintenance costs can be shared by<br />

a number of operators. Second, there has<br />

been a dramatic swing to equipment that<br />

is specialized for pick-up orders, such as<br />

innovations with heated shelving units in<br />

designated pick-up areas, and hot-holding<br />

bags, as well as designated warming<br />

drawers and even secure lockers. This<br />

equipment has all emerged in the past two<br />

to three years as a result of the market<br />

swing due to the pandemic. Restaurant<br />

owners have had to figure out a way to<br />

get their product to the customer without<br />

compromising on the look, feel, or taste<br />

of their items.”<br />

for example, still use traditional equipment<br />

and hopefully the equipment they have will<br />

work functionally for the tenant that goes in.<br />

Rapid-cook ovens have been very busy.”<br />

SUPPLY-CHAIN WOES<br />

Supply-chain disruptions have impacted<br />

everyone’s lives and businesses and the<br />

foodservice-equipment sector have not<br />

been exempted, with the impact being<br />

felt by both international importers<br />

and domestic manufacturers. According<br />

to Rodricks, lead times have increased<br />

dramatically, as have costs in every facet<br />

of the business. Raw-material costs,<br />

transportation costs and labour costs<br />

have skyrocketed in the past couple years,<br />

forcing most brands to push three or four<br />

price increases inside of 12 to 18 months<br />

at levels that are unprecedented.<br />

“The lead-time challenge is a result<br />

of both material/parts shortages for<br />

manufacturers, as well as transportation<br />

shortcomings,” says Rodricks. “Over the<br />

past few decades, most of the world’s<br />

manufacturing segment has moved<br />

towards a “just-in-time” methodology<br />

which (in theory) is a very economical<br />

model that can potentially reduce or<br />

eliminate holding costs up and down<br />

the supply chain. The problem with this<br />

model is that there is very little, if any,<br />

reserve stock available should anything<br />

happen along the supply line. We all felt<br />

this when store shelves ran out of toilet<br />

paper and everyone expected there to be<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 27


warehouses full of inventory available — which there had been in the<br />

past but is obviously not so true anymore.”<br />

He points specifically to challenges with deep fryers, refrigeration<br />

and standard cooktop items having lead times that stretched into<br />

months instead of weeks. “Recently it has turned a corner and<br />

manufacturers are catching up to demand with lead times starting to<br />

drop back into the higher end of regular range.”<br />

But in the meantime, Collis says “the supply chain is still horrible. A<br />

lot of our smaller components come from parts of the world that have<br />

draconian COVID measures still and shut down on a second’s notice.<br />

One month we can ship 400,000 out the door then all of a sudden,<br />

we get stock and the next month is 1.3 million. One of our suppliers<br />

had 13 containers come into Houston. They could not get the product<br />

from Houston to Jackson as there were no drivers. To top it off they<br />

charged them extra storage for the containers sitting there.”<br />

As a result, he says, manufacturers have had tremendous increases as<br />

they can’t absorb these fluctuations. “One factory explained to me that<br />

they have a double-digit increase and it takes a couple of months to see<br />

how those levels out. Well, they are still not making money so we will<br />

now see another increase. Some of our product here is for long-term<br />

care and hospitals and when we can’t get that it affects those people,”<br />

he says, adding “it’s been very hard to manage expectations and also<br />

cash flow in your own business — but we’re getting through it.”<br />

CHANGING WITH THE TIMES<br />

With demand for automatic, wireless, and aesthetic designs in<br />

foodservice equipment that fit in smaller floor spaces growing, some<br />

Collis_HH.pdf 1 <strong>2022</strong>-10-04 3:39 PM<br />

Robot Revolution<br />

While robotics as a labour lifeline<br />

for restaurants has gained some<br />

traction over the pandemic,<br />

Danny Collis, principal, Collis<br />

Group Inc., says the technology<br />

has only scratched the surface.<br />

“I don’t know what happened<br />

with COVID, but no one wants<br />

to work any longer — especially<br />

in the restaurant industry. With<br />

[current labour challenges],<br />

how do restaurants with all of<br />

their [staffing needs] not look<br />

at robotics? For example, we<br />

sell an automated coffee kiosk and the only labour<br />

will be shutting it down a couple of times per day to<br />

re-load product.”<br />

He says the challenge to introducing these new<br />

equipment options is trying to find interested parties who<br />

see a future change. “Our coffee kiosk could easily go<br />

into the airport here in Toronto, but do you think you can<br />

get hold of anyone? Right now, people are scrambling to<br />

stay open. Even as busy as they are, they’re not working<br />

on their business, they’re working in their business.”<br />

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equipment suppliers are seeing a shift in<br />

mindset when it comes to their customers’<br />

purchasing decisions.<br />

As the restaurant workforce gets<br />

younger, workers, managers, owner/<br />

operators, and designers have grown up<br />

with greater technology in their everyday<br />

lives. As a result, Rodricks says “it’s<br />

almost expected that certain pieces of<br />

equipment should be offered with these<br />

options. Likewise, there is a “less-is-more”<br />

minimalist mindset based on aesthetics, but<br />

also used for the practical reasoning of how<br />

expensive commercial real estate is with<br />

the subsequent cost per square foot playing<br />

a huge role in these choices,” he says. “It<br />

works to a distinct advantage for both<br />

restaurateurs needing equipment to be<br />

smaller, more efficient, multifunctional,<br />

et cetera, and manufacturers having the<br />

technology available to get equipment that<br />

can be run from a handheld smartphone<br />

from anywhere in the world.”<br />

The industry is also seeing a renewed<br />

focus on energy-efficient, environmentally<br />

friendly equipment choices.<br />

“In Canada, energy-0efficient equipment<br />

choices have been a focus for several years<br />

as the federal and provincial governments<br />

offer significant rebates on Energy Star<br />

rated units,” says Rodricks. “It is a winwin<br />

situation because the slightly higher<br />

upfront cost is offset a great deal (if not<br />

entirely) by the programs on offer.”<br />

“I know there is such a large focus on<br />

the environment and sustainability and on<br />

a larger corporate level, this is addressed,<br />

but most people look for speed to turn out<br />

meals,” says Collis. “People still love gas.<br />

I have not seen a dramatic switch from<br />

that. At home I use induction and would<br />

never use gas because it’s great technology.<br />

[Equipment choices] will evolve a bit<br />

slower for restaurateurs and manufacturers,<br />

as this relies on heavy engineering<br />

and design — which is one thing our<br />

manufacturers no longer have.”<br />

UP AND RUNNING<br />

A recent study predicts North America<br />

is projected to be a prominent regional<br />

market for foodservice equipment,<br />

owing to high demand for replacement<br />

and renovations post pandemic. It’s a<br />

prediction Rodricks says his company is<br />

already seeing come to fruition.<br />

“We’re absolutely seeing this in our<br />

business. Restaurant equipment in general<br />

tends to work better and stay in reasonably<br />

Danny Collis, principal,<br />

Collis Group Inc., says<br />

his company’s filter-pad<br />

technology is addressing<br />

cost-savings in the struggling<br />

restaurant industry. “We<br />

showed one chain that if they<br />

rolled it out for every store,<br />

they would save $1 million<br />

annually. We are working hard<br />

getting that word out and we<br />

have double sales this year,<br />

but there is more room to<br />

help people.<br />

He says hood technology<br />

that will help people save<br />

money on maintenance<br />

is gaining traction, but<br />

selling it is not without its<br />

challenges. “Again, getting<br />

someone’s time to discuss<br />

this is extremely hard,” he<br />

says, adding he’s seeing<br />

growing interest in any piece<br />

of equipment, such as rapidcook<br />

technology, that will<br />

help address labour costs.<br />

good shape if it is used on a regular basis.<br />

When you stop using it for any length of<br />

time, and then try to start it back up again<br />

— some pieces tend to break down. We<br />

can measure this by the influx of “rush”<br />

orders that came in immediately following<br />

the re-opening of restaurants after each<br />

shutdown. This is part of what prompted<br />

the supply-chain slowdown. Operators who<br />

were hit with the reality that the equipment<br />

they want may be subject to several months<br />

of waiting before product could be delivered<br />

reconsidered their wants vs needs.”<br />

Instead, he says, many of them took<br />

this time to make renovations and make<br />

do with what they had so that they could<br />

order the equipment they wanted and do a<br />

renovation. “We have been seeing this for<br />

the past 18 months and expect the trend to<br />

continue well into 2023.”<br />

“Our demand right now is quite large<br />

we are going to have a huge year,” says<br />

Collis. “Our colleagues in the U.S. have<br />

already seen the past few weeks slow down.<br />

There is a recession out there and there<br />

could be a huge pull back before we get<br />

really busy. So, I’m not as bullish moving<br />

forward into 2023.” FH<br />

FOODSERVICEANDHOSPITALITY.COM


THE EQUIPMENT ISSUE<br />

THE MANY<br />

FACES of<br />

POS<br />

POS integration is helping<br />

restaurateurs weather<br />

operational challenges<br />

BY DENISE DEVEAU<br />

ISTOCK.COM/LYNDON STRATFORD;<br />

The point-of-sale (POS) landscape<br />

has changed significantly since the<br />

start of the pandemic. A sudden uptake<br />

in takeout and new protocols drove<br />

countless operations to look to POS<br />

innovation to bring order to the chaos<br />

of upended business models. Even<br />

larger restaurants turned to cloud-based<br />

systems that catered to the independent<br />

and small-chain restaurant sector.<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 31


“We started [targeting] independent and<br />

small-chain segments, but we’re now seeing<br />

very, very large businesses coming to us. It’s<br />

all inverted. Now the big ones want what the<br />

smaller ones have,” says Bryan Solar, head of<br />

Restaurants, Square in Austin, Texas.<br />

“The idea of the standalone POS is<br />

antiquated,” says Solar. “It’s much more a<br />

restaurant-operating system now that brings<br />

traditional POS functions, handheld devices,<br />

online and delivery and takeout orders and<br />

third-party apps together.”<br />

Even coming out of the pandemic, current<br />

conditions are driving integrated POS system<br />

adoption even more, says Samir Zabaneh,<br />

chairman and CEO TouchBistro in Toronto.<br />

“For one thing, consumer habits have<br />

changed forever. They now want omnichannel<br />

services to be available for<br />

ordering, delivery, pickup or<br />

dining in.”<br />

Square<br />

Terminal<br />

Touch Bistro<br />

Secondly, he says rising costs are making<br />

operators think more about profitability,<br />

driving a need for more insightful<br />

management tools. “The old concept of<br />

using notebooks and summarizing purchases<br />

against revenues is no longer working. They<br />

need to get into the details of pricing different<br />

recipes and re-thinking their approach to<br />

inventory,” says Zabaneh.<br />

“We are in an industry where margins are so<br />

compressed, they need the technology tools to<br />

succeed,” says Peter Dougherty, general manager<br />

of Hospitality at Lightspeed in Montreal.<br />

Labour shortages have become<br />

another driver behind the shift in<br />

POS systems, says Zabaneh. “Right now,<br />

restaurants need to ensure the right forecasting<br />

and find ways to keep loyal employees.”<br />

“Labour shortages continue to be a real<br />

pain for restaurants,” says Solar. “Because they<br />

are struggling to bring in new[customers],<br />

they are increasingly leaning on technology<br />

to be the lifeboat, whether it’s for online or<br />

mobile ordering, or servers taking orders.”<br />

The added power<br />

of integration<br />

The big focus last year for TouchBistro<br />

was online-ordering platforms with direct<br />

seamless integration into POS and related<br />

CRM and marketing tools, reports Zabaneh.<br />

“With third-party delivery apps, restaurants<br />

are realizing they are delivering services to<br />

guest they don’t know. Two years ago, it was<br />

all fragmented.”<br />

Solar adds that integration has moved<br />

well beyond order and payment processing.<br />

“True back-of-house integration with<br />

kitchen-display systems makes operations<br />

much more efficient. There’s also a lot<br />

happening with reporting.”<br />

Vince Farago, general manager, The Fifth<br />

Social Club Entertainment Complex in<br />

Toronto, says it switched to Square to run<br />

POS functions for its four venues, including<br />

the kitchen-display systems. “The biggest<br />

reason for the switchover was the back end.<br />

Integration has allowed us to track things<br />

more easily and follow through.<br />

Now everything is connected.”<br />

Farago also pulls nightly reports off the<br />

system to help assess any menu changes or<br />

other adjustments needed. “I can manage it<br />

all remotely. Reporting makes it very easy for<br />

me to check sales. If there’s an issue with a<br />

credit card, we can look that up easily. And<br />

it’s all integrated with delivery and<br />

takeout. Orders go right to the<br />

kitchen-display system.”<br />

The online<br />

onslaught<br />

One major change over<br />

the past two years was<br />

a massive shift to online<br />

ordering for operations<br />

that had never had to<br />

consider it before, says<br />

Dougherty. “It was<br />

the first time many<br />

restaurants dipped<br />

into cloud and modern<br />

technology. Now as we emerge<br />

from the pandemic, restaurants<br />

are busier than ever, and are<br />

doubling down on technology to stay<br />

open and handle the volumes. Tech<br />

adoption is not slowing but accelerating.”<br />

Anna Jakubiak, manager at Gatto Bistro<br />

32 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


in Toronto, says the lockdown<br />

turned the tables for her<br />

establishment from being a fullservice<br />

restaurant with minimal<br />

takeout to 100-per-cent takeout.<br />

“During the pandemic, our<br />

online ordering had to be very<br />

strong but our POS system<br />

was not good enough. I had to<br />

come in to check the computer<br />

and see if I wanted to do any<br />

changes. After the lockdown hit,<br />

we got so busy we had to create<br />

an entire system that would<br />

make it all work.”<br />

The Lightspeed system<br />

they have now integrates with<br />

the Deliverix delivery-service<br />

system. “It automatically sends<br />

tickets to the order system,<br />

and I can see the orders on<br />

my iPad,” she explains. “I<br />

can control the system from<br />

wherever I am located.”<br />

Everything there<br />

is to know<br />

Reporting has also become<br />

increasingly intuitive and detailed.<br />

Reporting systems can now<br />

inform managers in real time<br />

whether kitchens are behind or<br />

ahead, which is helpful when<br />

timing orders, particularly when<br />

dealing with in-house and online<br />

order volumes. “Historically it was<br />

more an art than a science,” says<br />

Solar. “With omnichannel orders,<br />

you need to make sure you don’t<br />

overburden the kitchen.”<br />

“Those touching technology<br />

for the first time are amazed<br />

by the insights technology can<br />

bring, such as margins on<br />

different food items,” says<br />

Dougherty. “Maybe the<br />

margins are higher on<br />

pizza than a burger<br />

for example, but<br />

the most loyal<br />

repeat customers<br />

come back for<br />

the burger.<br />

That level<br />

of insight is<br />

mind blowing<br />

for restaurants.”<br />

POS systems can also help<br />

to manage tables, track costs,<br />

and power recommendations,<br />

he adds “It can tell you if the<br />

kitchen isn’t fast enough and<br />

offer many other insights.”<br />

What’s next<br />

A new trend emerging is<br />

bringing deliveries back in<br />

house, reports Solar. “We are<br />

seeing companies like VROMO<br />

that can be integrated with<br />

online ordering and prioritize<br />

multiple deliveries to create the<br />

most efficient routes possible.<br />

It’s a super powerful tool that<br />

can save the costs of thirdparty<br />

delivery services and help<br />

protect margins.”<br />

Square’s focus moving<br />

forward is on live sales reporting<br />

so managers can understand<br />

their sales costs in real time<br />

in multiple locations. “We’re<br />

building a lot of tools to help<br />

people better understand what is<br />

happening in their businesses.”<br />

Zabaneh believes POS<br />

systems will be able to gain<br />

even more insight on the guest<br />

side. “Guest engagement will be<br />

crucial moving forward. That<br />

level of insight will be top of<br />

mind for restaurateurs.” FH<br />

Touch Bistro<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 33


THE EQUIPMENT ISSUE<br />

If the<br />

Tech Fits<br />

A little technology innovation can<br />

go a long way for bar operations<br />

BY DENISE DEVEAU<br />

BAR<br />

operations are facing a climate<br />

of razor-thin margins as costs<br />

of doing business continue to<br />

rise “Margin is top of mind<br />

for restaurants,” says Granett<br />

Douglas, VP Foodservice, GBS<br />

Foodservice Equipment Inc. in Oakville, Ont. “But bars were probably<br />

hit the hardest during the lockdowns. Operators have to think about<br />

everything — even how much ice to put in a glass.”<br />

Neil Baker, Hospitality Operations manager for Kensington<br />

Brewing Company in Toronto agrees. “Margins are shaved right<br />

down. If you’re doing 10 per cent these days that’s amazing, and if<br />

it’s five per cent you’re doing something right. Now we’re looking at<br />

slightly under five per cent if you don’t want to raise pricing and start<br />

gouging customers.”<br />

Operators must look at every possible area to maintain their<br />

profitability, says Baker. “Previously a per cent here or there didn’t<br />

matter. Now we’re having to look at a half of a quarter per cent to<br />

maintain our effectiveness and profitability.”<br />

There are a number of innovations that can help operators<br />

maintain those margins, from automating routine tasks and<br />

FOODSERVICEANDHOSPITALITY.COM<br />

integrating back-of-house systems to labour-saving equipment and<br />

self-service technologies. Here are few examples.<br />

TAKING THE LABOUR OUT OF THE EQUATION<br />

David McCullough, managing director and founder of Freepour<br />

Beverage Management in Mississauga, Ont. says its wireless<br />

ScanChecker device can scan and weigh 20 bottles per minute and can<br />

interface with 15 food-and-beverage solutions and 100 POS solutions.<br />

“Labour is as thin as it can be. The beverage category is low-hanging<br />

fruit. You can get three to four-per-cent savings with systems like this.”<br />

People used to buy the scale because they thought bartenders might<br />

be stealing, he adds. “Now they are doing it to save labour costs. This<br />

takes a function that used to require two people down to one person<br />

who can complete it in a quarter of the time with more accuracy.”<br />

PourMyBeer, an intelligent self-service beverage system, allows<br />

consumers to dispense their own drinks, including beer, wine or<br />

pre-mixed cocktails that are charged by the ounce. The combined<br />

hardware/software concept has made its way into Canada in provinces<br />

where self-service options are allowed.<br />

Because the unit integrates with POS and other backend systems,<br />

everything is processed in real time, says Tana Rulkova, VP of<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 35


Marketing, Wheeling, Ill. “Customers open a tab, present their<br />

ID and credit card for verification, and the system will show<br />

their spending while they are pouring, and it can all be managed<br />

by a single person.”<br />

Another labour-saving equipment technology worth a look<br />

for wine bars is a glass-polishing machine, says Douglas. “If you<br />

have a high-end wine bar and servers polishing glasses by hand,<br />

the machine can do 350 wine glasses in an hour with just one<br />

person and eliminate breakage.”<br />

KNOWING YOUR NUMBERS<br />

“Shrinking, pilferage…you really need to know your numbers,”<br />

says Glenn Murphy, CEO, Restaurant and Bar Guru in Los<br />

Angeles. “Technology plays a good part as far as tracking things<br />

go. POS is really the key. It can be a great tool for inventory<br />

control and analyzing labour costs. These days, you need to<br />

squeeze out every nickel you can out of everything.”<br />

“Shrinkage is a big part of our business. Things can walk out<br />

the door when your back is turned. You need to keep an eye on<br />

that,” says Baker.<br />

Kensington’s integrated Square POS system has been critical<br />

in managing operations, says Baker. “The tap room is our<br />

highest profit centre. We also do quite well on delivery apps.<br />

Integrating Ritual into the whole system became a big thing for<br />

us during the pandemic.”<br />

From accounting to staff, information flow is seamless, adds<br />

Baker. “Everything integrates with our Xero accounting software.<br />

It allows us to upload and download from Square, while we use<br />

the Ekos system for tracking our products. We try to act like a<br />

mom-and-pop shop up front, but in the back end we’re acting<br />

as a corporation.”<br />

BUMPING UP THE BUYING POWER<br />

Beyond technology for cost-cutting measures, there’s no harm<br />

in investing in new technologies to increase revenues. “There are<br />

new trends within the bar-equipment category that can translate<br />

into profits,” says Douglas.<br />

A commercial juicing machine is a great way to improve<br />

margins and a popular add-on item in European operations, he<br />

says. “One brand, Zummo automatic citrus juice machine, can<br />

deliver a gross margin on freshly squeezed juice of over 70 per<br />

cent — that’s more than coffee.”<br />

The Minipak infuser is a compact vacuum sealer that is<br />

gaining popularity with mixologists in the U.S., says Douglas.<br />

“It’s very new to Canada. They can infuse anything on the fly<br />

with fruits or other flavours. So instead of stocking 17 bottles<br />

of vodka, you can have one and use fruit to create a higher<br />

margin product you can charge a price premium for. Innovative<br />

products like these are providing innovative solutions that<br />

amplify your margins.” FH<br />

PourMyBeer<br />

system at<br />

Navigagor Taproom<br />

(below)<br />

36 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


THE EQUIPMENT ISSUE<br />

TECH<br />

SUPPORT<br />

Amid staffing shortages and rising<br />

costs, operators are turning to tech<br />

to automate and streamline backof-house<br />

processes<br />

BY JESSICA HURAS<br />

COLE SALADINO<br />

From QR code menus to contactless<br />

payment, the pandemic spurred<br />

a front-of-house technology<br />

revolution for many restaurants.<br />

As operators continue to grapple<br />

with rising costs and labour<br />

shortages, however, they’re discovering tech<br />

can be equally valuable in solving problems<br />

behind-the-scenes, too.<br />

Square’s <strong>2022</strong> Future of Restaurant trend<br />

report found that 99 per cent of restaurants<br />

surveyed believed increased automation for<br />

back-of-house operations would allow staff to<br />

focus on more important tasks.<br />

“One of the things we see a lot of is<br />

restaurants turning to technology, not<br />

necessarily because they want to, but because<br />

they have to,” says Bryan Solar, head of<br />

Restaurants at San Francisco-based Square. “For<br />

a really long time, labour has been the number-1<br />

challenge that restaurants face and that problem<br />

has been pretty dramatically exacerbated.”<br />

As restaurants strive to stay afloat with<br />

reduced staff, Jordan Huck, CEO of Torontobased<br />

Notch, says automation can free up<br />

critical staff time.<br />

“That back-of-house procurement process,<br />

it takes chefs out of what they want to be doing<br />

and instead, they’re on the phones or on web<br />

portals and placing orders out to these wholesale<br />

distributors,” he explains. “We can automate<br />

all this manual work.” Notch’s software, for<br />

example, allows operators to order, invoice and<br />

pay for supplies online via a single platform.<br />

As many operators struggle with high<br />

staff turnover, Solar notes that intuitive techbased<br />

systems can streamline the onboarding<br />

process for new employees. “If it’s a hard<br />

system to learn or you’re using a bunch of<br />

internal-only lingo, that new hire actually<br />

takes a while to ramp up,” he explains.<br />

“Whereas with a tech system that makes<br />

sense, they walk in and 20 minutes later<br />

they’re [saying], ‘I get it. I’m good.’”<br />

Solar adds that smart technology can also<br />

make it easier for staff to jump into different<br />

roles when needed. “It’s giving people the<br />

flexibility to adapt when maybe someone who<br />

previously did certain jobs doesn’t show up,”<br />

he says. “But also, people that are working,<br />

they’re more efficient so that they can crank<br />

stuff out faster.”<br />

Square’s kitchen-display system, for<br />

example, allows orders to be funneled<br />

to specific prep stations. Solar says some<br />

operators are leveraging this feature to create<br />

separate stations dedicated to dine-in and<br />

online takeout orders. “So maybe this part<br />

of the kitchen is only fulfilling online orders<br />

and we know to put them into boxes instead<br />

of plating them,” he explains. “We know all<br />

of these things that historically were a lot of<br />

manual communication.”<br />

In addition, with the rising cost of<br />

ingredients weighing heavily on the minds<br />

of many operators, back-of-house tech can<br />

also play a role in helping restaurants manage<br />

their expenses. Montreal-based Lightspeed<br />

recently launched inventory management<br />

software, which the company’s general<br />

manager of Hospitality, Peter Dougherty, says<br />

can aid in cutting costs by minimizing food<br />

waste, tracking supplier price changes and<br />

evaluating the profit margin on menu items.<br />

Ultimately, the data provided by tech<br />

gives operators a powerful tool for decisionmaking.<br />

“We’re trying to take the tools these<br />

big companies have access to and make it<br />

accessible and understandable for a small<br />

business,” says Dougherty.<br />

While implementing new systems can<br />

feel intimidating at a time when money<br />

and resources are already stretched thin,<br />

Solar says integrating back-of-house tech<br />

can be a gamechanger for restaurants. “It’s<br />

kind of sad because sometimes I’ll go into<br />

a restaurant and [saying], ‘you’re doing this<br />

on hard mode. It doesn’t have to be this<br />

hard,’” he says.<br />

“That fear of change is keeping people in<br />

a prison of what they’ve done in the past…A<br />

lot of people think of restaurant management<br />

as more art than science and I think that’s<br />

true, but science also helps a lot.” FH<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 37


PROFILE<br />

Glowbal<br />

Goals<br />

The Roof<br />

Glowbal Restaurant Group has become a<br />

powerhouse in the fine-dining segment<br />

BY NICOLE DI TOMASSO<br />

Black+Blue Wagyu<br />

For Vancouver-based<br />

Glowbal Restaurant<br />

Group (GRG),<br />

the overwhelming<br />

success of its<br />

flagship restaurant,<br />

Glowbal, in 2002<br />

is what opened the<br />

door to expansion.<br />

Today, its portfolio comprises eight brands<br />

employing more than 1,100 staff, including<br />

Glowbal, Coast, Italian Kitchen, The Roof,<br />

Black+Blue, Five Sails, Trattoria and Riley’s,<br />

which opened in May <strong>2022</strong>.<br />

“Glowbal was a hit,” says Emad Yacoub,<br />

president and CEO of GRG, and Foodservice<br />

and Hospitality’s 2013 Independent<br />

Restaurateur of the Year. “It was the place<br />

everyone wanted to go, including professional<br />

hockey players and celebrities shooting films.<br />

We’ve had paparazzi at the door. It has grown<br />

organically and has become one of the most<br />

popular restaurants in Vancouver.”<br />

At only 19, Yacoub immigrated to Canada<br />

from Egypt and began working at Toronto’s<br />

Harbour Castle Hilton as a kitchen helper.<br />

Later on, he became the chef de cuisine at<br />

the King Edward Hotel. From there, he was<br />

recruited by Vancouver-based Joe Fortes<br />

Seafood & Chophouse where he worked for<br />

two years before deciding to build his own<br />

empire. Yacoub’s university background in<br />

accounting has been beneficial for tracking<br />

cash flows to grow the business.<br />

Yacoub says GRG’s success, in large part, is<br />

credited to its team members. In 2011, Yacoub<br />

selected two senior managers, who had been<br />

with him since the beginning, to be part<br />

owners. “The secret [for developing a good<br />

team] is if you meet people that [want to do<br />

well for both you and the business], give them<br />

a piece of the action. Don’t be cheap.”<br />

Over the years, this belief has allowed<br />

GRG to achieve impressive results. When<br />

COVID-19 forced the temporary closure of<br />

GRG's flagship<br />

restaurant, Glowbal<br />

restaurants, the company renovated The Roof,<br />

atop of Black+Blue, and installed a beautiful<br />

patio garden at Italian Kitchen. Currently,<br />

Coast is being re-vamped. The pandemic also<br />

afforded the company time to take control<br />

of its finances, ramp up pickup and delivery<br />

services, participate in community initiatives<br />

and think about the future direction of the<br />

business. In comparison to 2019, Yacoub says<br />

the company is up nearly 40 per cent in sales.<br />

38 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong><br />

FOODSERVICEANDHOSPITALITY.COM


Riley's Seafood Tower<br />

H MERENDA<br />

This year marks the company’s 20th<br />

anniversary. With that, GRG has plans to<br />

open its first-ever Black+Blue concept at<br />

the Exchange Tower in Toronto’s Financial<br />

District. The iconic steakhouse was also the<br />

recipient of Tripadvisor’s 2021 Travellers’<br />

Choice Award for Top 10 per cent of<br />

Restaurants Worldwide.<br />

“We secured the best location in Toronto,”<br />

says Yacoub. “It was the heartbeat of the<br />

Financial District in Toronto. There were a lot<br />

of people competing for the space, but many<br />

of them pulled out when COVID hit. I still<br />

went for it because the city is my home and<br />

I’ve been wanting to come back to Toronto for<br />

the last 10 years.”<br />

Slated to open in March 2023, Black+Blue<br />

Toronto will occupy roughly 9,000 sq. ft., plus<br />

a 2,000-sq.-ft. garden. Its interior has been<br />

outfitted by Navigate Design, led by Ken Lam,<br />

co-founder and principal designer. When<br />

asked about the restaurant’s atmosphere,<br />

Yacoub says it’s one where people can envision<br />

“Frank Sinatra sitting in a booth, sipping a<br />

martini and smoking a cigar.”<br />

The 220-seat restaurant will be helmed by<br />

executive chef Morgan Bellis, who’s currently<br />

in Vancouver working on menu development,<br />

Black+Blue Vancouver<br />

with plans to move back to Toronto in either<br />

November or December to prepare for the<br />

opening. Black+Blue is one of few restaurants<br />

that offer certified Japanese Kobe beef rib eye<br />

and striploin. Other standout items include<br />

Japanese A5 Wagyu Rib Eye ($27 per ounce),<br />

striploin ($29 per ounce) or tenderloin ($35<br />

Riley's<br />

per ounce), chilled seafood platter ($200),<br />

Beef Wellington ($58); coq au vin ($36) and<br />

Ahi tuna tataki ($21).<br />

Fortunately, Yacoub says he hasn’t had a hard<br />

time hiring staff for the new location. With<br />

the pandemic prompting more conversations<br />

about the nature of restaurant work, Yacoub says<br />

maintaining a work-life balance is key.<br />

“When I interviewed managers in Toronto,<br />

every single one of them said they average<br />

between 70 to 90 hours per week,” says<br />

Yacoub. “For us, my maximum expectation<br />

for managers is 50 hours. They were shocked<br />

when I told them that.”<br />

Yacoub has ambitious goals for the future.<br />

By the end of 2024, he hopes to hit $100<br />

million in sales. By 2028, the goal is to hit<br />

$200 million. “I’m hoping that once things<br />

work out for us in Toronto, we can start to<br />

bring in other concepts because the market<br />

will appreciate it.” FH<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 39


LEADERSHIP<br />

CONNECTION<br />

TO RETENTION<br />

HIRING MORE PEOPLE WON’T FIX THE LABOUR<br />

SHORTAGE, ONLY A CHANGE IN LEADERSHIP WILL<br />

BY MATT ROLFE<br />

As I write<br />

this article,<br />

companies such<br />

as Technomic<br />

are reporting<br />

the average<br />

restaurant in North America is<br />

experiencing a 17-per-cent labour<br />

shortage. To round up every<br />

restaurant, this means every shift is<br />

short two out of 10 people. As we<br />

transition into the fall season, most<br />

restaurants prioritize full staffing for<br />

the front of house (FOH), meaning<br />

many back-of-house (BOH)<br />

operations are missing three to four<br />

out of 10 people every shift.<br />

If you’re a restaurateur, I know<br />

you’re aware of this challenge<br />

as you’re experiencing it every<br />

day. The fact is, most restaurants<br />

have been experiencing this<br />

since re-opening during the<br />

pandemic and are getting<br />

increasingly frustrated with their<br />

inability to fix the problem. In<br />

my experience, we can make<br />

tweaks to our hiring process that<br />

will help attract people to your<br />

operation, however, what will<br />

fix this challenge is making the<br />

changes that need to be made to<br />

improve retention. The pandemic<br />

did not create this problem; it<br />

simply worsened a pre-existing<br />

retention challenge in our<br />

industry. I can tell you from<br />

coaching the top 10 per cent of<br />

hospitality operations for the last<br />

15 years — the only way to make<br />

a change in your management<br />

and staffing retention is to<br />

make changes to how you lead,<br />

build trust and consistently<br />

communicate with your people.<br />

COMMITMENT TO<br />

COMMUNICATION<br />

Throughout the pandemic, I’ve<br />

received dozens of calls from<br />

leaders and managers looking to<br />

leave their current restaurant or<br />

restaurant group. The number-1<br />

reason they were looking to leave<br />

is they felt the senior leaders of the<br />

company stopped communicating<br />

with them and they could no<br />

longer see where they fit in the<br />

plans for the company.<br />

When people don’t know where<br />

they fit in their current tribe, it<br />

causes fear, lack of trust and drives<br />

their need to find somewhere<br />

they feel they belong. The way<br />

to build trust is to ensure you<br />

communicate the following<br />

with the team consistently and<br />

relentlessly: the vision for the<br />

ISTOCK.COM/YUTTHANA GAETGEAW<br />

40 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


LEADERSHIP<br />

company; the vision for the team;<br />

and how your leaders, managers<br />

and staff are needed and<br />

contribute to achieving the<br />

overall vision and goals.<br />

RECOGNIZE, CELEBRATE,<br />

REWARD<br />

The last couple of years have felt like<br />

crashing waves of challenge, stress and<br />

strain for many in the industry. At<br />

this point, many felt we would be<br />

rebounding and improving, but the<br />

fact is it’s just as challenging now as it<br />

was at the peak of the pandemic. One of<br />

the ways to change how your team<br />

feels is to change what it focuses<br />

on. Where focus goes, energy<br />

flows — if you’re focused<br />

on the negative or the gap<br />

between where you are and<br />

where you want to be, then<br />

that will weigh heavy on you and<br />

your team. I’m not asking you to ignore the<br />

challenges we’re facing. As leaders we have<br />

the opportunity to help our team tweak<br />

or change what they focus on by building<br />

a recognition-focused culture. Simply put,<br />

positive recognition can change your culture<br />

in a matter of days if done consistently<br />

and in a genuine way. I recommend having<br />

someone on your team be responsible and<br />

own recognition practices to ensure the team<br />

stays committed and focused. They need to<br />

answer the following questions: who will<br />

be recognized for what, when and how and<br />

what is the budget? Then they need to track<br />

recognition interactions and ensure the<br />

budget, no matter how big or small, is spent<br />

every week/month.<br />

PATH TO LEADERSHIP<br />

In the interview process — or at the very<br />

least in an employee’s first week working for<br />

your restaurant — they need to know what is<br />

expected of them, how they will be measured,<br />

how they succeed and what the average<br />

amount of time in each position is. Creating<br />

clarity and expectations for new employees is<br />

critical to retain top-performing staff.<br />

Here is the flip side of the coin and the<br />

real benefit to a path to leadership: It not<br />

only ensures that new and existing hires<br />

know how they can learn, develop and grow<br />

in your organization, it also ensures your<br />

FOODSERVICEANDHOSPITALITY.COM<br />

SIMPLY PUT, POSITIVE<br />

RECOGNITION CAN<br />

CHANGE YOUR CULTURE<br />

IN A MATTER OF DAYS<br />

IF DONE CONSISTENTLY<br />

AND IN A GENUINE WAY<br />

leaders and managers are committed to the<br />

development of your people. Once you<br />

share your path to leadership, it becomes a<br />

commitment that should be part of a simple<br />

and powerful frequent conversation with<br />

your staff.<br />

FIRST WHO, THEN WHAT<br />

Nothing kills company culture and the<br />

retention of great employees more than<br />

holding onto employees that no longer fit<br />

the team. Most of us in our careers have held<br />

onto a team member when we know they no<br />

longer fit the team or in many cases do not<br />

want to be on the team any longer. This is<br />

what I call the ‘quit and stay.’ They might be<br />

doing a good job, but they play by their own<br />

rules, or they are no longer doing the job in<br />

a way that meets your expectations, but you<br />

hold onto them out of fear of not being able<br />

to find a replacement.<br />

The challenge is not your relationship<br />

with that employee, it’s how the rest of<br />

your team views your ability to make the<br />

decisions and changes that need to be<br />

made. Not making these changes causes<br />

top-performing employees to lose trust<br />

in their leadership. I know it’s hard, but<br />

especially now, we need to focus on the<br />

right people in the right position who<br />

believe in our vision and goals.<br />

TOGETHER, ONE TEAM<br />

This is a core value for my two companies —<br />

a simple statement that ensures we all stay<br />

focused on our collective results as a team. If<br />

silos start to rise up across departments,<br />

between leaders or for a current project,<br />

we need to ground ourselves by re-visiting<br />

and discussing that we are all on the same<br />

team. No matter the position, or the title,<br />

we cannot achieve the results we want and<br />

deserve if we don’t do these two things: play<br />

our positions to the best of our ability every<br />

day and stay focused on the collective results<br />

we’re achieving as a team<br />

In order for your retention results to<br />

change, we first need to make changes in our<br />

leadership. You don’t need to do all the steps<br />

above — focus on one area, go all in and<br />

make the changes needed. If nothing changes,<br />

nothing changes and change starts with your<br />

leadership team making the commitment to<br />

consistent and relentless change that helps<br />

your team, your guests and your operation. FH<br />

Matt Rolfe is a coach,<br />

speaker, bestselling author<br />

and entrepreneur. For<br />

support or more leadership<br />

insights, email matt@<br />

mattrolfe.com<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 41


CONTRACTS<br />

SIGN HERE<br />

The case for employment contracts in the restaurant industry<br />

BY ALLAN D.J. DICK<br />

Labour shortages, labour<br />

uncertainty and staff training<br />

are three of the hottest topics<br />

affecting the restaurant industry<br />

as regulatory controls designed to<br />

address the spread of COVID-19<br />

have lifted, and Canada settles in<br />

to living with the pandemic and<br />

adjusting to its cumulative effects<br />

from the past two-and-a-half years.<br />

Against that backdrop, while the use of<br />

written employment contracts has never been<br />

the norm for the restaurant industry, it’s argued<br />

here that these businesses can utilize them<br />

to help address the unique labour challenges<br />

now faced by the industry. For businesses that<br />

already use written employment contracts, it’s<br />

recommended that those contracts be reviewed<br />

to address their current enforceability as a result<br />

of recent court decisions.<br />

EMPLOYMENT CONTRACTS<br />

PROVIDE FLEXIBILITY<br />

The fundamental benefit of an employment<br />

contract is to give the employer flexibility in<br />

how the employee can be employed. By way<br />

of a few typical scenarios demonstrating the<br />

need for such flexibility, in many restaurants<br />

these days, managers are increasingly needed<br />

to work the floor, the bar and the kitchen.<br />

Without provision for this flexibility in an<br />

employment contract, a manager might<br />

claim to be constructively dismissed if, for<br />

example, they are required to fill the role of a<br />

dishwasher for any extended period of time.<br />

Similar concerns may arise for an employer<br />

with various locations that requires its<br />

employees work at the different locations as<br />

directed by the employer. To the extent this<br />

possibility was not set out in an employment<br />

contract, depending on the degree of<br />

hardship involved in attending multiple<br />

business sites, an employee may have<br />

grounds to resist such direction. As another<br />

common example, consider also the need for<br />

the ability to vary or increase an employee’s<br />

scheduled working hours, or location where<br />

they work, with little notice to respond to<br />

issues arising from staff shortages.<br />

THE CONTENT OF<br />

EMPLOYMENT CONTRACTS<br />

While a review of the full range of potential<br />

content in a written employment contract<br />

for use in the restaurant industry is beyond<br />

the scope of this article, the following list<br />

touches on a number of key provisions for<br />

consideration by an employer when drafting<br />

such agreements:<br />

Bonuses/ profit-sharing – A written<br />

employment contract can address with much<br />

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42 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


certainty how any bonus or profit-sharing<br />

entitlement will work. For example, it’s not<br />

uncommon for the discretionary nature of<br />

any bonuses to be described in language<br />

which protects the employer and which<br />

also make such bonuses payable only if the<br />

employee is employed at the time the benefit<br />

is stated to be payable.<br />

Compliance with vaccination policies – A<br />

written employment contract can specify<br />

whether and to what extent the employee is<br />

required to comply with vaccination policies<br />

and what may or may not be required in<br />

the case of any illness or symptomatology.<br />

Whether contained in a written employment<br />

agreement or not, it’s important that you<br />

obtain advice on your vaccination policies as<br />

there are human rights and accommodation<br />

issues that arise that should be addressed<br />

when formulating such policies.<br />

Restrictive post-termination covenants<br />

– Although non-competition agreements<br />

for non-senior executives are invalid<br />

in Ontario and in many cases in other<br />

provinces, there are measures an employer<br />

can take to obtain related protections in the<br />

circumstance of a departing employee. For<br />

example, an employer can be specific as to<br />

which intellectual property it is entitled to<br />

protect and how it will do so. Those lawful<br />

protections are best set out in an employment<br />

contract, the fact of which also serves as<br />

evidence of the employer’s genuine interest<br />

in protecting its property.<br />

Modification to benefits – Businesses may<br />

also want the flexibility to modify any<br />

benefits they may provide to their<br />

employees. The right to<br />

change or cancel<br />

benefits is a matter which can be included in<br />

a written employment agreement.<br />

Layoff provisions – A written employment<br />

contract can also contain an express right<br />

of the employer to lay an employee off for<br />

a limited period of time without the layoff<br />

being considered a constructive dismissal at<br />

law. This is a very important consideration<br />

given the experience during the pandemic<br />

where employers were required to ask<br />

employees not to come in from time to<br />

time and for lengthy periods. Fortunately,<br />

the government also addressed this issue by<br />

regulation to support employers during the<br />

pandemic, but a properly-worded contract<br />

can avoid the problem.<br />

Notice requirements – A written<br />

employment contract can set out how much<br />

notice the employee may have to give if<br />

they want to quit. Subject to the minimum<br />

requirements provided for in provincial<br />

employment-standards legislation, the<br />

contract can also specify the required notice<br />

that the employer must give in a withoutcause<br />

termination situation. The parties<br />

can also agree on the circumstances in<br />

which the contract will be determined to be<br />

“frustrated” or terminated as a matter of law,<br />

for example, if the employee<br />

is unable to work for a<br />

certain extended period<br />

due to any prolonged<br />

health issues. Courts<br />

do tend to be extremely<br />

rigorous in their analysis of<br />

these provisions such that any<br />

deficiency will tend to invalidate them in<br />

favour of the employee. The likelihood of<br />

such provisions surviving a challenge is<br />

increased if notice is not limited to minimum<br />

employment standards requirements but<br />

rather include something more, even if less<br />

than common law notice.<br />

Termination provisions – A written<br />

employment agreement is particularly useful in<br />

defining what constitutes cause for dismissal,<br />

which would allow the employer to terminate<br />

the employee’s employment without any notice<br />

or pay in lieu of notice, such as in the instance<br />

of fraud, theft or deception. Based on recent<br />

authority, dismissal for cause is viewed strictly<br />

by courts and will not be enforced unless the<br />

conduct is extremely serious as reflected by<br />

these examples.<br />

Severability – A written employment<br />

contract should contain a provision that allows<br />

any provision which may be found to be<br />

unenforceable severable from the balance of the<br />

contract so that the balance remains enforceable.<br />

ALTERNATIVE MEASURES<br />

As an alternative to requiring the employee<br />

sign an employment contract, before their<br />

employment begins, an employee can instead<br />

approve a description of their prospective role<br />

which is broadly drafted to address certain of<br />

the issues identified above. For the employer<br />

who may want to avoid the formality of a<br />

more-detailed contract, this is a minimum<br />

best practice.<br />

If a prospective worker is in fact an<br />

independent contractor and not an employee,<br />

and the business wants to ensure the person<br />

is categorized as such, a written independent-<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 43


Back to Basics<br />

Before discussing the specific content<br />

of written employment contracts, you<br />

should review some basic principles and<br />

considerations applicable to all employment<br />

contracts:<br />

➡ in order for these contracts to be<br />

valid, they must be entered into<br />

before the employee starts their<br />

employment;<br />

➡ if an employee does not have a<br />

contract, one can be presented to them<br />

for required acceptance at the time of<br />

any proposed promotion or new benefit,<br />

such as a raise in pay, or bonus;<br />

➡ if an employee does have an<br />

employment contract, depending on<br />

its terms, a new one can be presented<br />

to them for required acceptance<br />

at the time of any proposed promotion<br />

or proposed new benefit;<br />

➡ employees are not required to obtain<br />

legal advice before entering into an<br />

agreement; however, as a best<br />

practice, they should be encouraged to<br />

do so, or at least given a reasonable<br />

opportunity to do so;<br />

➡ in some provinces employees cannot<br />

be bound to post termination non-<br />

competition covenants. In Ontario, this<br />

restriction generally applies to all non-<br />

senior executive positions;<br />

➡ many employers use employment<br />

contracts to limit the amount<br />

of common-law notice they<br />

must give to an employee when<br />

they want to terminate them for<br />

reasons other than for cause.<br />

The industry has typically not<br />

resorted to written contracts as<br />

this is usually not a serious concern<br />

for restaurateurs. To that end, most<br />

employees are not employed long<br />

enough by the same employer for<br />

this to matter much; employees who<br />

are let go can easily mitigate their<br />

damages in markets such as this;<br />

and the amounts in issue are not<br />

particularly significant for most<br />

employers.<br />

contractor agreement rather than an<br />

employment contract is strongly recommended.<br />

There are many critical differences between<br />

employees and independent contractors,<br />

which can affect the content of a business’s<br />

written independent-contractor agreement.<br />

For example, independent contractors are not<br />

entitled to the various rights and protections<br />

contained in provincial employment<br />

standards legislation, such as in respect of<br />

termination rights, rights to disconnect,<br />

vacation pay, et cetera. It’s also noted that<br />

a business is not required to withhold and<br />

remit for income tax payable by a worker<br />

or to comply with other governmentrequired<br />

deductions where that worker is<br />

an independent contractor (as opposed to<br />

with employees). The taxing authorities,<br />

however, will look at the substance of the<br />

arrangement to determine if employment<br />

taxation applies regardless of the way the<br />

parties have described their agreement.<br />

A mischaracterization can be costly to a<br />

business if monies are found due to the<br />

government. To that end, and without being<br />

exhaustive, critical indicia of an employment<br />

versus an independent-contractor relationship<br />

include the business’s control (or lack<br />

thereof) over hours worked, the worker’s right<br />

or inability to work for multiple businesses,<br />

the full-time nature of the work, and the<br />

ability to exercise control over and provide<br />

direction to the worker. In addition to taxing<br />

authorities, other governmental agencies such<br />

as labour boards and workers’ compensation<br />

can scrutinize these arrangements and decide<br />

the matter on the basis of substance over<br />

form. Legal advice should be obtained before<br />

characterizing a relationship as that of an<br />

independent contractor.<br />

FURTHER INCENTIVES<br />

In addition to the foregoing benefits of<br />

utilizing written employment contracts, these<br />

contracts are easy to prepare and can be<br />

drafted in a general template form applicable<br />

to every position within the restaurant, from<br />

the general manager position down to various<br />

part-time worker roles.<br />

However, it is crucial to note that any<br />

template that was not drafted by a human<br />

resources/employment law specialist in <strong>2022</strong><br />

may contain unenforceable provisions or, at<br />

worst, may be unenforceable in its totality.<br />

For example, as noted above, an employment<br />

contract that contains an unenforceable<br />

non-competition provision, but which fails<br />

to also contain a “severability” clause, may<br />

not be enforceable at all. For businesses with<br />

employment contracts like this, it’s important<br />

to seek legal advice to determine what<br />

strategies are available to them to address this<br />

potential concern. To avoid this and other<br />

pitfalls, it is best not to use an old form of<br />

employment contract, but to obtain advice<br />

on preparing a current form reflecting up-todate<br />

industry best practices. Furthermore,<br />

it is also highly recommended that existing<br />

employment contracts be reviewed regularly<br />

by legal professionals to ensure they remain<br />

in compliance with the law. Courts regularly<br />

issue employment decisions, some of which<br />

can materially change the responsibilities of<br />

employers and impact the enforceability of<br />

contracts or contractual provisions.<br />

In addition to drafting written<br />

employment contracts in response to new<br />

legal decisions and employment standards<br />

legislation, there are numerous other pieces of<br />

legislation that impact employers’ obligations<br />

to employees, including those relating to<br />

workers compensation, occupational healthand-safety<br />

matters, and human rights.<br />

Whether or not a business is preparing new<br />

employment contracts or updating existing<br />

contracts, it’s always advisable for employers<br />

to proactively undertake periodic reviews of<br />

their obligations or have access to resources<br />

which update them on what they need to<br />

know when managing any sized work force.<br />

For example, we have come across a number<br />

of Ontario restaurants that inadvertently<br />

missed recent legislative amendments which<br />

require them to make their washroom<br />

facilities available to those participating<br />

in the gig economy, such as third-party<br />

delivery drivers. With that in mind, it is<br />

recommended that employers review the<br />

Future of Work Report which can be found at<br />

Ontario.ca/document/future-work-Ontario<br />

to get a glimpse at where future government<br />

regulation may occur. FH<br />

Sotos LLP, assists many<br />

franchisors and other<br />

businesses in the foodserviceand-hospitality<br />

industry in<br />

the handling and advising<br />

on employment-related<br />

matters affecting them and their systems. If you<br />

have any questions, please contact the author at<br />

adjdick@sotos.ca or 416-805-8989.<br />

44 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


SEGMENT SLUG REPORT HERE<br />

New Kids in the<br />

DANCEHALL<br />

Nightclubs are welcoming a generation that’s never clubbed before<br />

BY SARAH B. HOOD<br />

Entertainment businesses are subject to a great deal of<br />

regulation, and none more than the nightclub segment. The<br />

industry is used to having to comply with rules about room<br />

occupancy, food safety, alcohol service and noise limits, but nobody<br />

expected regulators to clamp down on dancing. Not until 2020, that is.<br />

“We were shut down almost entirely for two years,” says David “Pup”<br />

Johnston, owner of The Blue Grotto, a legendary 21-and-over livemusic<br />

club in Kamloops, B.C. “When they said no dancing allowed, we<br />

said at least we could bring in shows.” But in the fall of 2021, half the<br />

50 attendees at a live event contracted COVID.<br />

“Our ventilation system is better than a surgical room, everyone was<br />

in their seat, they were segregated; the only thing we could figure out is<br />

that people were probably socializing before and after the show,” he says.<br />

Yes, it's been a rough few years for the nightclub industry, but<br />

things are finally looking up. The main challenge for venue operators<br />

now may be to figure out how to cater to a new crop of adults who’ve<br />

reached the age of majority during lockdown and don’t know what to<br />

expect from a night of clubbing.<br />

REBOUNDING ATTENDANCE<br />

Before the pandemic, the industry was going through a slow<br />

period, partly related to changing public attitudes towards alcohol<br />

consumption; then COVID closed venues entirely. Global industry<br />

research firm IBISWorld reports that the Canadian bar and nightclub<br />

market contracted by 3.3 per cent between 2017 and <strong>2022</strong>, but predicts<br />

8.7-per-cent growth in <strong>2022</strong> as an entertainment-starved population<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 45


SLUG HERE<br />

INK Entertainment<br />

gains confidence in attending<br />

public gatherings again.<br />

Sector-specific figures are<br />

tricky to pin down, since<br />

no single Canadian body is<br />

responsible for nightclubs.<br />

Even defining the sector can be<br />

difficult, says Erin Benjamin,<br />

president and CEO of the<br />

Canadian Live Music Association,<br />

based in Ottawa, which speaks for<br />

live-music venues.<br />

“If dancing to a DJ is the<br />

primary reason people go there,<br />

it's a nightclub,” she says. “If<br />

they go for live music, it's a livemusic<br />

venue.”<br />

Johnston elaborates: “In a<br />

concert theatre, you can't dance.<br />

In a bar, you can drink, but it's<br />

not a place where you would<br />

get up and dance. A nightclub<br />

is that last place you go in the<br />

evening; it’s the place you go and<br />

enjoy yourself and dance with a<br />

stranger.” Complicating matters<br />

is the fact that some venues<br />

operate as a restaurant or bar<br />

in the daytime, but turn into a<br />

nightclub after dark. Others offer<br />

DJ dancing through the week and<br />

live music on weekends.<br />

OPENING DOORS AGAIN<br />

In Kamloops, there’s only one<br />

other true nightclub apart from<br />

The Blue Grotto, Johnston<br />

says, but he and his wife Sherri<br />

Lynn King are in the process of<br />

re-opening a renowned local spot<br />

previously called Cactus Jack’s,<br />

which they are re-branding as<br />

The Nightshift on Fifth.<br />

Others are likewise cautiously<br />

expanding. “The last two years<br />

were not the right time to open<br />

a 400-seat nightclub,” says Ryan<br />

Moreno, CEO and co-founder of<br />

The Joseph Richard Group, based<br />

in Surrey, B.C., which operates<br />

numerous properties across B.C.’s<br />

Lower Mainland. Now, however,<br />

the company is re-launching<br />

Rooster’s, an iconic Fraser Valley<br />

cabaret, and “we’ve completely<br />

re-vamped and renovated all the<br />

spaces,” he says.<br />

In Toronto, too, things are<br />

starting to percolate again,<br />

says Rob Lisi, VP of Marketing<br />

with Charles Khabouth’s<br />

INK Entertainment Group.<br />

“Throughout the pandemic,<br />

we had to continuously adjust<br />

and adapt our nightclubs to<br />

accommodate the various<br />

restrictions; Cabana Pool Bar, for<br />

example, re-opened last year as<br />

an outdoor restaurant instead of<br />

a day club,” he says. “With that in<br />

mind, this year we have focused<br />

on getting our nightclubs and<br />

day clubs back to ‘normal’ at full<br />

capacity and providing some<br />

incredible experiences that our<br />

guests have been missing.”<br />

There’s a pent-up demand for<br />

in-person entertainment, but<br />

“people are still very cautious,”<br />

says Erin Benjamin, who notes<br />

that the 40-plus audience is<br />

buying fewer event tickets and<br />

failing to use up to 20 per cent<br />

of the tickets they do buy. Also,<br />

she says “we need to be thinking<br />

about marketing to younger folks<br />

in a different way.”<br />

ATTRACTING NEW AUDIENCES<br />

Inflation, real-estate costs<br />

and labour shortages<br />

notwithstanding, an “elevated<br />

experience” is what today’s<br />

nightclub guests demand.<br />

“We have seen a new, younger<br />

audience emerge at our<br />

nightclubs, including Rebel and<br />

Toybox, who weren’t 19 prior to<br />

the pandemic and want to make<br />

the most of the bigger nightclub<br />

experiences they missed out on<br />

with their friends,” says Lisi.<br />

With younger nightclub<br />

patrons, tequila is having a<br />

moment, as are fruity, low-calorie<br />

vodka spritzers and hard seltzers<br />

such as White Claw, Truly, Nude<br />

and NÜTRL, apparently perceived<br />

as health-conscious options. The<br />

“elevated” side of the equation is<br />

satisfied by craft cocktails, which<br />

Moreno reports seeing more:<br />

“made from scratch, with multiple<br />

components; a lot of them are<br />

hand-curated ingredients.”<br />

However, at The Blue Grotto,<br />

“I have tried to offer craft<br />

cocktails, but all we’re going<br />

through is Corona and vodka,”<br />

says Johnston, who reports that<br />

“if anything, I've found people<br />

have simplified their tastes when<br />

they come to my venue.”<br />

Based on the demand for<br />

spritzers and seltzers, “I felt there<br />

was a trend leading to low- and<br />

zero-alcohol spirits,” he adds,<br />

“but nope, people don’t go for<br />

it.” Instead, he sees familiar<br />

demographic trends: craft beer<br />

for the hipsters (“the people<br />

who wear toques all summer”);<br />

MATEUS ANDRE<br />

46 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


SLUG HERE<br />

André Joseph<br />

Bourque (left)<br />

and Ryan Richard<br />

Moreno, cofounder<br />

of the<br />

Joseph Richard<br />

Group<br />

pilsener for metalheads; PBR<br />

(Pabst Blue Ribbon) and Miller<br />

High Life for the punk scene.<br />

Otherwise, Corona, vodka with<br />

soda and lime or cranberry juice<br />

and the ubiquitous seltzers are<br />

the crowd favourites.<br />

THE ”APP” IN “APPEALING”<br />

Social media, which has grown<br />

significantly over the pandemic,<br />

is a potent tool for reaching the<br />

new clubbers, and one that highprofile<br />

venues such as rapper<br />

Drake’s History in Toronto are<br />

using extensively.<br />

“Instagram has always been<br />

an effective platform for us, even<br />

more so since the introduction<br />

of Reels, which has allowed us to<br />

create more meaningful content.<br />

TikTok has extended our reach<br />

even further, with an opportunity<br />

to create unique content that<br />

has longevity and can go viral<br />

in a short period of time, with<br />

minimal spend,” says Lisi.<br />

“In the past, it would take us<br />

two to three days to create a recap<br />

video from an event, whereas<br />

now we can create and post<br />

content in real time, which drives<br />

our engagement and allows us to<br />

post a higher volume of content<br />

for each venue,” he says.<br />

But social media can be<br />

a double-edged sword, say<br />

other operators. “It gives us<br />

connectivity to our customers<br />

in ways we didn’t have before;<br />

it's also a lot easier for negative<br />

experiences to get shared really<br />

quickly,” says Moreno, pointing<br />

out that instant connectivity<br />

has upped the ante for food<br />

presentation, decor and overall<br />

impact: “The guests’ expectations<br />

are higher – and they should be.”<br />

THE LONG VIEW<br />

The future is “incredibly<br />

bright,” says Benjamin. “If<br />

other international markets are<br />

indicators, things will continue<br />

to be really positive. As long as<br />

government understands what<br />

kind of resources we’ll need, I<br />

think we’ll come out the other<br />

side of it.”<br />

“Evolution is just part of our<br />

everyday,” says Moreno. “One of<br />

our passions is to create unique<br />

experiences; if COVID has shown<br />

us one thing, it’s that those<br />

experiences are still appreciated.” FH<br />

FOODSERVICEANDHOSPITALITY.COM<br />

OCTOBER <strong>2022</strong> FOODSERVICE AND HOSPITALITY 47


CHEF’S CORNER<br />

FEELING<br />

FULFILLED<br />

Chef Kevin Birch develops culinary offerings<br />

at The Dorian, Autograph Collection<br />

BY NICOLE DI TOMASSO<br />

At age 16, Kevin<br />

Birch already<br />

knew he wanted<br />

to be a chef. At<br />

17, he trained as<br />

an apprentice at<br />

Relais Châteaux’s Millcroft Inn<br />

& Spa in Alton, Ont. under one<br />

of Swiss chef Anton Mosimann’s<br />

top apprentices, chef Freddy<br />

Stamm. It was there Birch<br />

learned about fine ingredients<br />

and culinary artistry.<br />

“It’s very important to have<br />

respect for the ingredients you’re<br />

using,” says Birch. “You must<br />

get to know the local farmer or<br />

producer and visit the market<br />

daily [to] experience the full<br />

effect from start to finish.”<br />

After completing his<br />

apprenticeship program at<br />

George Brown College in<br />

Toronto, Birch’s culinary career<br />

took off. He re-located to B.C.<br />

where he worked in two of<br />

Canada’s top-100 restaurants,<br />

Hart House Restaurant and<br />

Salmon House on the Hill. Birch<br />

has also worked for Princess<br />

Cruise Lines, Fairmont Banff<br />

Springs as sous chef and the J.W.<br />

Marriott Hotel Cairo in Egypt as<br />

executive chef. Upon returning<br />

to Toronto, he was the executive<br />

chef at The Rogers Centre and<br />

went on to become a culinary<br />

instructor at the Southern<br />

Alberta Institute of Technology<br />

(SAIT). In 2016, Birch made<br />

the leap to entrepreneurship<br />

with the launch of Chef’s Earth<br />

Inc., in partnership with his<br />

wife, who is also a chef, at the<br />

Calgary Farmer’s Market, offering<br />

nutritionally dense meals and<br />

catering services.<br />

“I spent many years living like<br />

a rock star,” says Birch. “Later on,<br />

I decided I wanted to feel better<br />

and look better so I changed<br />

my lifestyle. I opened my own<br />

business with my wife and started<br />

eating better and selling healthier<br />

food and I’ve never looked back.<br />

I feel great.”<br />

Additionally, Birch’s illustrious<br />

career has given him the<br />

opportunity to cook for three<br />

U.S. presidents, religious leaders,<br />

Monarchs, politicians and<br />

Hollywood celebrities.<br />

Most recently, Birch took on<br />

the role as opening executive<br />

chef of The Dorian, Autograph<br />

Collection in Calgary, where he<br />

created the culinary offerings<br />

for Prologue, a lobby coffeeto-cocktail<br />

bar; Bistro Novelle,<br />

located within the nearby<br />

Courtyard by Marriott Calgary<br />

Downtown South on the second<br />

floor; and The Wilde, a finedining<br />

restaurant located on the<br />

hotel’s 27th floor that features<br />

organic, sustainable and local<br />

ingredients. Menu items at The<br />

Wilde include Brome Lake duck<br />

breast with Pommes Anna, coeur<br />

de canard, hickory nuts, sauce<br />

bigarade, crispy shallot and blue<br />

haskap ($55); elk tartare with<br />

confit quail yolk, sheep cheddar,<br />

capers, shallot-preserved amber<br />

plum and prairie-sage crisps<br />

($25); and Digby Bay binchotansmoked<br />

scallop with field-pea<br />

koshihikari, watercress wild mint,<br />

green apple, black pudding and<br />

dandelion pistou ($26).<br />

“[All of the restaurants at<br />

The Dorian] share the same<br />

philosophy,” says Birch. “It’s all<br />

about conscious eating, sustainable,<br />

local ingredients and free-range,<br />

properly-treated animals.”<br />

Birch says he’s been living a<br />

fulfilling life “having [earned]<br />

the respect of my colleagues and<br />

teams throughout the years and<br />

travelling the world. I feel blessed<br />

to have been able to create [these<br />

culinary offerings] from scratch<br />

at The Dorian.”<br />

Birch also helped build the<br />

culinary team at The Dorian but<br />

in September, he passed the reins<br />

to Josh Dyer, former executive<br />

sous chef.<br />

“I’m confident chef Dyer will<br />

lead this team to new heights and<br />

continue to achieve even greater<br />

success,” says Birch. “I look<br />

forward to [witnessing the future<br />

successes that I will always be a<br />

part of] at The Dorian.”<br />

Birch has since re-joined<br />

his wife at Chef’s Earth Inc. to<br />

continue providing fresh, healthy<br />

meals to their customers. “I’m<br />

going back to the entrepreneurial<br />

life I love,” he says. FH<br />

48 FOODSERVICE AND HOSPITALITY OCTOBER <strong>2022</strong> FOODSERVICEANDHOSPITALITY.COM


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