The_Definitive_Guide_To_Beacon_Pilots

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Step 5: Create custom attributes for the rules Next, we need to add custom attributes that will determine which ticket holders will qualify to receive this offer and in what timeframe they will receive it. Custom attributes can be used to filter users based on criteria such as number of visits, previous purchase history, time of day, etc. Here we are creating two custom attributes called ‘Visits per month’ and ‘Time of Day’. For the former, we only want to target ticket holders who have visited the stadium 10 times in the last month. For the latter, we are only going to trigger action from 6:00pm - 7:30pm given the game starts at 7:00pm. Contd... 28
Step 6: Set Actions to be triggered After this, we’ll add the action to be triggered when the rule is true. In our case, this involves sending the ‘Courtside Seats’ card that we created. Once you’ve correctly set up your Rules/Actions and assigned them to your beacons via Tags, make sure that the Rule is set as Active in the list of rules. Contd... 29
Page 1 and 2: 1
Page 3 and 4: I Beacons in Retail 3
Page 5 and 6: 3. American Eagle Outfitter America
Page 7 and 8: Creating a Sample Beacon Campaign f
Page 9 and 10: Here are all the cards created and
Page 11 and 12: 10 beacon campaign ideas 1 Install
Page 13 and 14: Beacons provide event managers an o
Page 15 and 16: ? Questions to answer before gettin
Page 17 and 18: Step 2: Add Rules After installing,
Page 19 and 20: That’s it! We’re ready. Here’
Page 21 and 22: III Beacons in Outdoor Venues 21
Page 23 and 24: 4. Bonnaroo Music Festival Bonnaroo
Page 27: To tag each beacon with this Tag, g
Page 31 and 32: 10 beacon campaign ideas 1 2 3 4 5
Page 33 and 34: Museums are continuously seeking to
Page 35 and 36: ? Questions to answer before gettin
Page 37 and 38: Step 2: Install the beacons in the
Page 39 and 40: Step 5: Create a custom attribute N
Page 41 and 42: 10 beacon campaign ideas 1 2 3 4 5
Page 43 and 44: The hospitality industry has always
Page 45 and 46: cashless checkout facility by payin
Page 49 and 50: Step 4: Create Custom Attributes Ne
Page 51 and 52: And we’re done! A patron passing
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