The_Definitive_Guide_To_Beacon_Pilots

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Creating a Sample Beacon Campaign for your Museum The objective of this campaign is to trigger an audio message with details of an artifact via a beacon based on a visitor’s location and language preference in the app. You can follow the steps listed below to replicate the same for as many languages as you prefer. For the purpose of this tutorial, let’s set up a campaign which sends details of ‘The Mona Lisa’ to the visitor in English or French (based on their language selection) when he/she is standing in front of the painting. Step 1: Add Beacons to the dashboard and install them at the museum venue The first thing to do is to purchase beacons and add its details through the Beaconstac dashboard. Details of the beacon include UUID, major and minor numbers as shown in the screen below. You can also name the beacons for easy identification. Once you do this, your beacons are ready to be installed. 36
Step 2: Install the beacons in the gallery for trial Next, we need to install the beacon near an artifact for this test campaign. Beacon placement is crucial to ensure that there is no interference. Beacon signals are actually radio waves, and can be absorbed by walls, metal surfaces etc. For best results, follow these pointers during installation: Place beacons such that the signals are not obstructed by a wall/metal surface. Ensure that the beacons are placed such that the color and design of beacons go with the interiors, wall colors, and architecture of each section. Make sure that the beacons installed stick well to the wall. Sometimes, this may involve using additional methods to secure the beacons besides the adhesive it may come packaged with. Keep a map of every beacon installed, and its major/minor numbers so you can track these beacons later. Step 3: Create cards Next, we’ll create a card that the user will see on their device. Cards are basically creatives that show up as a notification on the user’s mobile phone when certain conditions are met. Beaconstac offers several types of cards such as Summary, Photo, Media, etc. (We’ll get into the possibilities that it opens up in a subsequent post.) I’ll choose audio cards for this campaign since we are setting up an audio tour. Below, I’ve created 2 audio cards for guiding visitors in English and French. 37
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Page 3 and 4: I Beacons in Retail 3
Page 5 and 6: 3. American Eagle Outfitter America
Page 7 and 8: Creating a Sample Beacon Campaign f
Page 9 and 10: Here are all the cards created and
Page 11 and 12: 10 beacon campaign ideas 1 Install
Page 13 and 14: Beacons provide event managers an o
Page 15 and 16: ? Questions to answer before gettin
Page 17 and 18: Step 2: Add Rules After installing,
Page 19 and 20: That’s it! We’re ready. Here’
Page 21 and 22: III Beacons in Outdoor Venues 21
Page 23 and 24: 4. Bonnaroo Music Festival Bonnaroo
Page 27 and 28: To tag each beacon with this Tag, g
Page 29 and 30: Step 6: Set Actions to be triggered
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Page 33 and 34: Museums are continuously seeking to
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Page 39 and 40: Step 5: Create a custom attribute N
Page 41 and 42: 10 beacon campaign ideas 1 2 3 4 5
Page 43 and 44: The hospitality industry has always
Page 45 and 46: cashless checkout facility by payin
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Page 51 and 52: And we’re done! A patron passing
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