The_Definitive_Guide_To_Beacon_Pilots
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Questions to answer before getting started<br />
with beacons at your MUSEUM<br />
Before you decide to use beacons at your museum, the first step would be to<br />
understand the use cases that benefit you and your museum visitors.<br />
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Who is the target audience of your museum? Try to think about age,<br />
professional background and other segments to guide the additional content<br />
that you offer.<br />
How can you use beacons to supplement your museum staff (i.e. docents,<br />
experts, etc.) in order to offer the most informative experience possible, while<br />
minimizing overlap? Consider beacon location, density and signal range.<br />
Are there opportunities to upsell merchandising in the gift shop throughout<br />
the museum?<br />
What color, size and placement of beacons should you use to make them<br />
blend in the environment of the exhibits?<br />
What types of visitor behavior do you want to track in your museum?<br />
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