Listed - Hugh Baird College

Flash is a new and exicting concept for the retail industry,
taking inspiration from black and white photography along
with art gallery exibitions; combining them to create the Flash
experience. Flash retails Calvin Klein underwear and offers
each customer the oppurtunity not only to purchase but to
participate in an “In the Flash” photoshoot.
The photographs focus on the juxtopostion of customer, garment,
photography and art.
Each customers “In the Flash” image is displayed as art in the
store and window line where customers can digitally vote for
their favourite Flash image. Each year the most popular Flash
images are used for the following years ad campaign, from bags
and tagsto posters and billboards.
The store will be kept to a minimum where the merchandise will
be displayed as art; with plinths as fixtures and captions covering
the origin, date and influence of the garmet displayed.
The Flash store is designed to accomodate a digital photography
studio where by ‘Flash’ art work can be created instantly,so that
the customer canleave the store with their garment and their
Flash portrait in a bespoke bagthat depicts their Flash image if
they chose.
“It’s alright. Just wing it..”
Alexa Humphries | Visual Merchandising and Promotional Design
FdA in Visual Merchandising & Promotional Design Alexa Humphries