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Industry Relations Why is Industry Support Important? Foundation degrees are degree level, vocational qualifi cations. A foundation degree is very practically based, giving students hands on practical experience whilst developing critical thinking skills through sound research and project development. A foundation degree is developed with vast support and input from industry, allowing the course to equip students with the vital skills identifi ed and needed by employers. Live Projects Live projects are a vital part of study. They provide students with the experience and confi dence to work with clients in realistic industry sectors. The world of interfacing with clients is very different to working on a brief within an academic environment; students must be able to demonstrate good communication skills as ultimately it will be the client that will be choosing the design they feel best fi ts their purpose. In the design industry, an important skill to be able to present a design to a client. A student will gain the experience needed to talk through their design rationale and explain the justifi cation of their design decisions. In some cases the client will ask students to work in design teams in order to move the design forward to completion. Industry Links Chris White (Bootle Town Centre Manager) “I have worked with the Visual Merchandising and Promotional Design team for over a year. I fi rst came into contact with the Lecturers and Students when I approached them to work on the Branding of Bootle as a live project. I was very impressed with the enthusiasm of the students and the quality of the work produced, which led to the creation and adoption of the “All Together Better Bootle” Brand in the town and local businesses. The Students helped to Dress Bootle Town Hall for the Bootle Awards in April 2009 which has led to further requests to support other functions. I have since been on the validation panel for the BA (top-up) course , delivered a session on Marketing and Brand awareness in retail and now I am a member of the judging panel at the annual end of year degree show.” Lesley Paterson (Chief Executive), SWACA The students from the Visual Merchandising & Promotional Design course were contacted to design and dress the venue for SWACA’s Hollywood Ball fund raising event. “Thanks to the design students who did a fabulous job on the night. They contributed greatly to the success of our October Hollywood Ball. The night as a whole was the most successful fund raising event that Sefton Women’s and Children’s Aid has ever had.” Melodie Higgins (Interior Design Manager), IKEA “We’ve been very impressed with what we’ve seen of Hugh Baird College. The students’ awareness of the market, their professionalism and confi dence demonstrate that they are industry ready and this makes them very marketable. The tutors are amazing and both they and the students should be very proud.” - 6 - - 7 -
Course Team Colette Mawdsley Colette is the co-writer of the Foundation Degree and BA (hons) in Visual Merchandising and Promotional Design course and the course leader for the BA. Colette delivers a range of subject areas, including: visual merchandising; professional practice; personal development planning; interior design; contextual studies and exhibition design. Colette has been a specialised design lecturer for fi fteen years, drawing experience from her 12 years as a visual merchandiser, display designer and freelance designer within the retail industry. Colette’s research interests includes; the interaction of water and sound within architecture and retail design. Peter Clayton Peter is the course leader for the Foundation Degree in Visual Merchandising and Promotional Design. Peter delivers subject areas in promotional design; contextual studies; model making and exhibition design. Peter has been a specialised design lecturer for more than thirty years after having a successful career in the design, print and exhibition industries. Peter’s research interests focuses on, how the narrative of theatre set design can be mirrored within visual merchandising and retail design in order to tell a story. Angela O’Brien Angela co-wrote both the Foundation Degree and BA (hons) Visual Merchandising and Promotional Design course and has been a specialist design lecturer for ten years delivering a range of subject areas including, visual merchandising, creative thinking, spatial awareness, 3D design, interior design and industry placement coordinator. Coming from a background in visual merchandising and freelance design, Angela has a vast array of retail experience in display and merchandise handling and brand identity. Angela’s research interests includes; the concept of secrets embedded in design and the power of the gaze on the high street. Marc Bailey Marc has been a specialist computer aided design and technical communication lecturer for twelve years providing tuition and support for students across a range of digital design software platforms. Marc’s research interests include the customer facing communication and design within transport environments. Peter Taylor Peter has over thirty fi ve years experience as a professional graphic designer and studio manager of which the last twenty years have been split between teaching and training. His man specialism is packaging and publishing design. Peter has designed many pack designs shown nationally on TV advertising and has had designs published in international magazines and newspapers. His research interests are Typography Aesthetics’ and the interaction of letterforms that have visual impact on the morals of good design. - 8 - - 9 -
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Page 10 and 11: Name: Unika The Face of Good Design
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Listed - Hugh Baird College

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