Listed - Hugh Baird College

The Course
Visual Merchandising & Promotional Design
Visual Merchandising and Promotional Design exist for the same primary
purpose. This purpose is to draw attention to and to ultimately sell, whether
to sell a product or a service, in turn functioning as a profi t acquisition design
tool.
Visual Merchandising allows the designer to develop a custom space within
a customer facing environment which will give the company or product a
memorable visual impact. This can involve Display Design, Store Interior
Design, Merchandise Handling and Spatial Design.
Promotional Design allows the designer to create a range of promotional
packages that can facilitate the promotion of a product or service. These
promotional items can be designed for use within a store or can be designed
for wider marketing purposes. Examples of promotional materials can be
product packaging, service advertisements, point of sale stands, logo design,
and corporate identity development.
Fundamentally, a combination of these design disciplines will allow a designer
to develop a wider appreciation of product presentation within a customer
facing environment.
Why does this course exist?
As the market can at times be volatile throughout many sectors, nationally
and internationally it has become vital that companies are able to market and
present their products and services to their best advantage.
The course exists to ensure graduates are supplied with the fundamental
skills needed to support design industry needs in the various areas of product/
service presentation. Foundation degree students gain a vast array of hands
on practical skills throughout the programme allowing them the experience to
tackle the challenges of everyday working life after graduation.
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