Listed - Hugh Baird College

Listed
For my honours project I wanted to do something that involved the restoration of shopping arcades. My
idea is to have an exclusive member’s only club were clients are treated to a V.I.P experience when shopping.
My proposal is to collaborate with the brand Vogue, to create a high end shopping environment. I want to
provide a unique shopping experience with advance technology that gives the customer full control of their
shopping experience. With the addition of touch screens customers can have full access to designer profiles
and information on the fashion in the arcade. The arcade will house many different collections from various
designers, each allocated with their own section. This includes a dedicated area to showcase up and
coming British fashion designers. None of the designers have a permanent position in the arcade meaning
the arcade will change season to season, keeping it up to date. Overall this shopping arcade regeneration
project will bring money into these inner cities and bring life back into these abandoned historic buildings
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By
VOGUE
DESIGNERS
Henry Holland
Vivienne Vivienne Westwood
Lucinda Chambers
Isabel Isabel Marant
Matthew Williamson
Marios Schwab
Christopher Bailey
Christopher Kane
“Shopping Arcades are the last
bastion of small business, it’s
quintessentially British and it’s
disappearing.”
Daniel Bexfield
Location
Southport
Cambridge Arcade
Samantha Banks
BA (hons) Visual Merchandising
and Promotional Design
BA in Visual Merchandising & Promotional Design Samantha Banks